ryan ceo english seminar-day 4
TRANSCRIPT
W. Ryan Huddleston
[email protected]+82-10-5533-3042Blog: http://ryanceoseminar.blogspot.com
Day 4: Day 4: September 19th, 2011September 19th, 2011
Topic: Elevator Pitch and Presentation
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar CurriculumSeminar Curriculum
5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11
Class Hours: 7:00-9:00pm
Location: Nulikum Square
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Seminar FocusSeminar Focus
1. Elevator Pitch
2. Presenting Effectively to Venture Capitalists
3. Learning Cultural Differences
4. Increased Ability to Freely Talk in English
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Day 4 FocusDay 4 Focus
1.Work on Elevator Pitch
2.Present Elevator Pitch to Venture Capitalists
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Elevator Pitch StructureElevator Pitch Structure
1. Company2. Yourself3. Team 4. Market 5. Advantage 6. Profits 7. Conclusion
What is it?
Who needs it?
Why do they need it?
Who are you to see the problem and build the solution?
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
Songza and Ning Songza and Ning Elevator PitchElevator Pitch
CompanyCompany
1. Summary Sentence
2. Short explanation
3. Solving a problem or meeting a need
1. Exciting, Attention Grabbing
2. Newspaper model: Inverted pyramid
3. “Don’t avoid questions”
4. Tagline
General Electric: “Brings good things to light”
New York Times: “All news that’s fit to print”
YourselfYourself
1. Who are you?
2. What is your position in this company?
3. Past achievements or successes
1. Yourself and Team: couple sentences
2. “Mark Andreessen”
3. “Before Ning, I started Netscape and Opsware”
TeamTeam
1. Mix Team and Yourself sections
2. What’s your team like?
3. Any superstars?
1. “We want to work with smart, honest people. This is a long-term relationship and it needs to be a good fit”
2. Fatal Flaw: Credibility of Team (75-90% failure rate of new products)
MarketMarket
1. What is your market?
2. Who is in your market?
1. “Top to bottom”
2. Ning
3. Songza
AdvantageAdvantage
1. What’s your advantage?
2. What sets you apart from your competition?
3. Turn your problem into an advantage
1. Ning: 1. Superstar CEO2. Ease of use3. Growing (page
views 10% each week)
ProfitsProfits
1. How do you make money?
2. Are you profitable yet?
3. Do you have a model in place that can lead to profitability?
1. Not pitching your idea, team, or product; pitching what your idea, your team, your product will do for investors
2. Business Model
3. Songza
ConclusionConclusion
1. Reason why you came
2. Call to action
3. Depends on the audience
1. Angels and VC’s:1. please consider
investing
2. take your call
3. willing to meet to set up a meeting
4. go back to your office to speak
Copyright @Ryan Huddleston, http://ryanceoseminar.blogspot.com
After Class AssignmentAfter Class Assignment
1. Work on finishing and proofreading English Elevator Pitch
- Bring to next class- [email protected]
2. Preview of next class:- Elevator Pitch final draft- Presentation of pitch