ruth kikin-gil: the rise of prosumer electronics
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The future of social hardwareTRANSCRIPT
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Ruth Kikin-Gil :: Sketching07 presentation :: June 2007
The rise ofProsumer
Electronics
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Times are changing
ParticipationProsumersUser generated contentIdentity and Self expressionTechnology as a vehicle for creativity
Power of Networks Connectivity/ImmediacyCommunication
Sharing and reciprocity – open sourceAssembly of systems – Data DJsData recycling
Long tail – addressing niche markets Ease of useSustainability
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Times are changing
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UpcomingFaceBookFlickrTwitterAnswers!BlogsWikipediaDel.icio.usUrbanSpoonYelp!Hot or NotSlashDotYou TubeLinkedIn
Participation
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Participation
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Participation
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Prosumer
A consumer who is an amateur in a
particular field, but who is
knowledgeable enough to require
equipment that has some professional
features
"professional"+"consumer"
A person who helps to design or
customize the products they purchase:
"producer“+"consumer“
A person who takes steps to correct
difficulties with consumer companies
or markets and to anticipate future
problems:
"proactive"+"consumer"
(proh.SOO.mur) n.
http://www.wordspy.com/words/prosumer.asp
A person who creates goods for
their
own use and also possibly to sell:
"producing" +
"consumer”
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Prosumer "This urge to connect also has a
more entrepreneurial side,
marketing specialists say.
Many young people say they are
losing interest with
mainstream consumer goods
and are eager to sell their
handmade goods to others.
The ones that do sell their
goods have been labeled
'prosumers, short for
'producing consumers.'“
(proh.SOO.mur) n.
Netsuko Segawa, "21st century shoppers,"
The Nikkei Weekly, December 21, 1999
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Prosumer “And then there is the more activist
meaning, … where mass produced
goods are bad and "do it yourself" is
the mantra.
We certainly have made a number of
investments at Union Square
Ventures which are based loosely on
this theme… of consumers creating
their own products and services.
Blogging is also an expression of the
"do it yourself" mantra. Why rely on
traditional mainstream media to
inform, educate, and entertain when
we can do it ourselves now?”
(proh.SOO.mur) n.
http://avc.blogs.com/a_vc/2006/11/prosumer.html
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Prosumer “I no longer read; I read-write.
I read a book or a magazine and
inevitably turn to the laptop to
make a few notes or type in the
draft of a blog post.
I cannot just consume anymore –
I feel an ever-present pressure to
produce.
Consuming is only good when it leads
to
production, says the personal brand
voice
in me. “
(proh.SOO.mur) n.
Tim Leberecht, Marketer, May 2007
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Personalization
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Personalization
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Personalization
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BuddyBeads
http://www.ruthkikin.com
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Personalization
http://www.ruthkikin.com
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Personalization
http://www.ruthkikin.com
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Personalization
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Personalization
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Mix and Mashup
http://pipes.yahoo.com/pipes
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Mix and Mashup
http://www.popfly.com
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Mix and Mashup
http://www.programmableweb.com/search
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Ease of use
Our team's vision is to
democratize development by
making it approachable to an entire
class of people that want to
"create" without necessarily having
to write code.
We believe that if you can send an
email, you should be able to build
and personalize your own website,
mashup, social networking site, or
blog.http://www.popfly.com
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Content
Context
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OsCar
C,mm,n
Open Source
http://www.theoscarproject.org/http://www.autoindetoekomst.nl/website/
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Objects as platforms
http://www.microsoft.com/surface/
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Objects as platforms
http://www.apple.com/iphone/
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New Interaction paradigms
http://www.brightcove.com/channel.jsp?channel=688250806http://www.jazzmutant.com/lemur_overview.php
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New Interaction paradigms
http://wii.com/
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Form Factor
http://www.agilight.com/lightwire/index.htmhttp://www.tessera.com/images/OptiMLWLC.jpghttp://www.cs.colorado.edu/~buechley/http://flexdisplay.asu.edu/
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Container
Content
Context
What’s next?
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Prosumer Electronics
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Times are changing
Users: CrafTech, new perceptions
Technology: Cheaper, easier, modular, sexier
Business: Building the infrastructure
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Prosumer Elecrtonics
“Prosumer Electronics” are
electronic artifacts,
assembled by the user from
ready-made hardware and
software modular
components.
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Prosumer Elecrtonics
An artifact's purpose, function,
appearance and/or behavior is
defined and constructed by
the user who assembled it.