Winning for ScotlandWinning for ScotlandA Five Point Plan to Renew the Scottish Conservative and Unionist Party

I want people to be proud to be Scottish Conservatives.

We should be proud of our party, of our beliefs and of our ideas. Iwant Scottish Conservatives to be visible in our communities,showing the good work we do. I want members to be proud todecorate their cars with stickers, or their clothes with badges. Iwant every party member to feel part of a successful party. We dothat by winning again.

That means revitalising our party. Attracting new members andactivists, and being visible at every level in our communities.Everything we do must be about changing the lives of Scots for thebetter. To turn our vision and ideas into reality, we must have a seatat the table. We must start winning again.

I have the ideas, vision and belief to make this the decade when theScottish Conservatives win again. There are five big steps we needto take to turn this vision into a reality.

Ruth Davidson MSP

1

A Sustainable Funding ModelAny real plan to reform the Scottish Conservatives has to be based onestablishing our party with a sustainable funding model.

For too long we have relied on a few very generous donors. I will build a fundingnetwork at every level.

We will have a nationally co-ordinated strategy to ensure major donors arebrought onboard. But I want to devolve locally as well.

I will ensure regional funding directors provide clear direction to ensuringfundraising occurs across the whole of their region. And they will be able to

help local associations to raise their own money as well.

For too long local associations have been reliant on membershipsubscriptions and central support - I want to help them become

self-sufficient to allow us to fight elections across the wholecountry.

2

A Mass Membership PartyOur members are the lifeblood of our party. But they are too few, and inmany cases not able to actively contribute as they used to. I will change this.

As leader I will direct a national membership campaign. We need to build upsupporters and activist across the whole country. That means working withassociations. It means ensuring members get more for their subscriptions.

I will involve members in policy making. I want associations to run more localevents. I will ensure the party publishes a membership magazine, to encourage a

flow of information and ideas between the grassroots and the central party.

And we need to get more young people involved with the party, and as afresh new face I am the person to attract them to join the party. But

more than that I will ensure Conservative Future Scotland receivesthe money and resources to be a professional organisation. I will

ensure young members receive support and training in returnfor the great work they do campaigning.

3

A Scottish Conservative and Unionist MessageI will reform our policy-making to use the experience and expertise we havein our ranks that we don’t use, re-establishing our policy committee, invitingothers in to join the debate.

I want to involve all our members in policy. That doesn’t mean a one-day eventbefore an election but a system which brings together the talents of our party.

As part of a full policy review I will establish commissions on business and foragriculture and fishing. These are natural Conservative areas where people no

longer believe we stand up for them. These commissions will involve peoplefrom inside and outside the party.

I want to make our Conference a real membership event wheredebate and discussion are as important as set-piece speeches.

I will encourage a genuine dialogue between the grassroots,elected representatives and the central party leadership.

4

A Modern, Professional and IntegratedCampaigning StructureWe will use the modern efficient campaigning techniques to ensure ourmessage is heard across Scotland.

I will integrate our campaigning to ensure Central Office, the Regional Offices andthe local Associations are all trained, equipped and involved in electioneering.

But let me be clear, local members know their areas best. I want to devolveresponsibility to those who are best able to decide. I will ensure every constituency

has access to activists who are trained in modern campaigning,communications and fundraising skills.

I want to use the internet more effective. Online campaigning allows usto reach people who are less and less available by traditional means.

Lots of young people these days don’t have a landlinetelephone, and move regularly – but they keep the same

email and mobile number. That means using email, Twitterand Facebook to promote our party and our brand.

5

A Party for ScotlandI will make sure the Scottish Conservatives are a party for all of Scotland.

As a candidate I will visit all 59 Westminster constituencies – and I want to be aleader who represents them all.

That means no ‘no go areas’ for the Scottish Conservatives. It means no morepaper candidates.

I will campaign publicly to bring the best possible candidates into the ScottishConservative Party – just as David Cameron has done. And I will ensure

every candidate receives the training they need, the input they deserve,and the professional staff required to allow us to compete in every seat.

I will make sure I am personally accessible to members across thecountry as well. I will attend Regional Council meetings to

ensure I regularly meet face-to-face with AssociationChairman and key members.