rusa brass’s industry research using the economic census and other government sources, part 1...
TRANSCRIPT
RUSA BRASS’s Industry Research using the Economic Census and Other Government Sources, Part 1
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Part 2 will have more discussion
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Jennifer C. BoettcherJennifer C. Boettcher and Leonard M. Gains. Industry Research Using the Economic Census. Greenwood Press: Phoenix, AZ. 2004
M.B.A., Georgetown University, Washington, D.C., 2005
M.L.S., State University of New York, Albany, N.Y.,1992
B.A., University of New Hampshire, Durham, N. H., 1987
Georgetown Univ 1997-present
Catholic Univ of America, Adjunct Faculty 03-07
Texas A&M Univ 94-97
SBDC 92-94
BRASS Member 1992-present, Chair 2005
RUSA Councilor 2012-present
2010 Gale Cengage Learning Award for Excellence in Business Librarianship
2013 Emerald Research Grant: Zombie List (reanimated business sources)
Industry FrameworksEnvironmental Analysis
P.E.S.T: Political, Economic, Socio, TechnologyFahey & Narayanan, Macroenvironmental Analysis for Strategic Management. (West Publishing: 1986).
Industry Analysis
Porter’s Five ForcesPorter, M.E. (1979) "How competitive forces shape strategy", Harvard Business Review, March/April 1979.
Craig S. Fleisher; Babette E. Bensoussan. “Chapter 6: Nine Forces.” Business and Competitive Analysis: Effective Application of New and Classic Methods (FT Press: 2013, 2007)
SWOT: ExternalAndrews, K (1971). The Concept of corporate strategy. Homewood, IL: R.D. Irwin
Which Industry?
Which Industry?Same size
American Airlines vs Mesa Air
Same operations
Ford HQ vs Kellogg HQ
Who decides which industry?Government - regulationsPublishers – classificationManagement - strategy
NAICS Sectors11 Agriculture, Forestry, Fishing and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information
52 Finance and Insurance
53 Real Estate and Rental and Leasing 54 Professional, Scientific, and Technical Services 55 Management of Companies and Enterprises 56 Administrative and Support and Waste Management and Remediation Services 61 Education Services 62 Health Care and Social Assistance 71 Arts, Entertainment, and Recreation 72 Accommodation and Food Services 81 Other Services (except Public Administration) 92 Public Administration
North American Industry Classification System
ExampleDescriptionCodeLevelInformation51Sector
Broadcasting (except Internet)515Subsector
Radio and Television Broadcasting5151Industry Group
Radio Broadcasting51511Industry
Radio Stations515112U.S. Industry
www.census.gov/eos/www/naics
Economic Census Structure
•Census, not a survey- All BusinessoElectronic reporting and mail backoAdministrative records- Social Security & IRS
•Every five years with years ending in 2 and 7oBasis for http://www.census.gov/econ/census07/
•Core data, plus more oNumber of establishmentsoSales, receipts, revenue, shipments, or business doneoAnnual payrolloNumber of employees
oEconomic Census NOT Census of Population and Housing
What is an Establishment?
Questions about NAICS & other definitions
Series and Reports
•Geographic Area SeriesoAll Geographic data on
•ZIP Code Statistics
•Puerto Rico & Island Area
•Industry Series (US only)oProduct/merchandise LinesoEstablishment and Firm SizeoConcentration Ratios
•Subject SeriesoMiscellaneous SubjectsoFranchising Reports
•Annual Survey of Manufacturers
•County Business Patterns
•Economy-Wide Key Statistics (EWKS)
•Advance Report
•Bridge Report & Comparative Statistics Report
• between 07 & 12
•Nonemployer Statistics
•Survey of Business Owners
•Business Expenses
•Commodity Flow Survey
•Materials Consumed oMining and Manufacturing
Nonemployer Statistics
Businesses w/o paid employees account for75% of all businesses
• 3.5% of all sales
Excluded from other census reportsU.S., State, county & metro data Updated annually
Business Expenses (BES)
Retail, Accommodation and Food Services
Wholesale
Service Annual Survey
Manufacturing
Construction
Mining
Definitions
• Women
• Black
• Hispanic
• American Indians and Alaska Natives
• Asians and Pacific Islanders
• Veterans
• Company Summary
• Characteristics of Business Owners
Survey of Business Owners
Common Mistakes
•Nonemployer vs all other reports
•Totaling up the columns
•Industries not covered oGovernmentoAgricultureoTransportation: RailoLabor, Political, and Religious Organizations and Private
HouseholdsoFunds and Trusts
•Not going beyond the core data points
Questions about Economic Census
P.E.S.T. Analysis
•PoliticaloLegislative
LOC’s ThomasoExecutive
GPO’s Federal RegisteroJudicial
•EconomicoSector Inflation
BLS’s PPI oMicroeconomic trends
FRB’s FRED Economic Briefing Room
•Socio-culturaloNorms & Ratios
IRS’s Statistics of IncomeoPeers and partners
Census’s Economic Census Census’s Annual Surveys
•TechnologyoPatents
Citation AnalysisoTech Transfer
Government funded research to license
•Advance Monthly Retail Sales
•Manufacturing and Trade: Inventories and Sales
•Monthly Wholesale Trade
•Manufacturers’ Shipments, Inventories and Orders
•Quarterly Services Survey
•Housing Starts
•Value of New Construction Put in Place
•Housing Completions
•New Homes Sold and for Sale
•US International Trade in Goods and Services
•Quarterly Financial Report (two releases)
•Housing Vacancies
Principal Economic Indicators from Census
Economic – Macroeconomic•Federal Reserve Board’s FRED
http://research.stlouisfed.org/fred2
Economic – Sector Inflation•Bureau of Labor Statistics- Producer Price Index
http://www.bls.gov/data
Questions about other sources
Join use for Part 2, next week The slides will be sent to you
A “quiz” for you to practice with will be sent to you
Part 2, I will be answering questions about anything, reviewing the quiz, and talking about commercial sources.
Always happy to hear from you