ruralbazar ideas of today for a better tomorrow national informatics centre, department of...

RuralBazarRuralBazar

Ideas of Today for a better TomorrowIdeas of Today for a better Tomorrow

National Informatics Centre,Department of Information Technology,

Ministry of Communication & Information Technology,Government of India

Contact e-mail address : [email protected]

National Informatics Centre National Informatics Centre

National Informatics Centre EnvisionsNational Informatics Centre Envisions

Re-defining the position of Indian Rural Re-defining the position of Indian Rural Poor by extending the boundaries for Poor by extending the boundaries for their activities (products and services) their activities (products and services) through IT based initiatives thereby through IT based initiatives thereby

helping them become part of the main helping them become part of the main stream of our national economystream of our national economy


Problem DefinitionProblem Definition

Rural Poor are skilled on traditional activities and produce Rural Poor are skilled on traditional activities and produce excellent productsexcellent products

Some of the efforts from Govt., NGOs have also trained Some of the efforts from Govt., NGOs have also trained them on new skills /technologiesthem on new skills /technologies

These rich products are produced at individual or These rich products are produced at individual or community level in rural areascommunity level in rural areas

These efforts of Rural Poor do not yield adequate return These efforts of Rural Poor do not yield adequate return due to poor marketing facilitiesdue to poor marketing facilities


Domain Analysis - Current ScenarioDomain Analysis - Current Scenario

An analysis of the current scenario brings to light the following An analysis of the current scenario brings to light the following points:points:

Most of the products are sold in the local rural haats. Most of the products are sold in the local rural haats.

Some state government bodies extend preferential Some state government bodies extend preferential treatment to these products at the time of procurementtreatment to these products at the time of procurement

Attempts are made to publicize and promote the sale of Attempts are made to publicize and promote the sale of these products through periodic exhibitions and melasthese products through periodic exhibitions and melas

By and large, marketing issues such as demand assessment, By and large, marketing issues such as demand assessment, brand identification, product promotion etc. have, at best,brand identification, product promotion etc. have, at best,

been extended cursory consideration.been extended cursory consideration.


Domain Analysis - ChallengesDomain Analysis - Challenges

Sale of products mostly confined to Rural haats; Sale of products mostly confined to Rural haats; thereforetherefore• May not fetch a very good price for the productsMay not fetch a very good price for the products• Limited demand; low turnover;low incomeLimited demand; low turnover;low income• Chance for product improvement is limitedChance for product improvement is limited

Limited awareness in the global marketLimited awareness in the global market

Products not available all the time in most of the Products not available all the time in most of the placesplaces


Domain Analysis - ChallengesDomain Analysis - Challenges

Full financial benefits not realised by the rural Full financial benefits not realised by the rural producerproducer

Nearly impossible to analyze the marketNearly impossible to analyze the market


Possible SolutionPossible Solution

Provide a marketing infrastructure that Provide a marketing infrastructure that ensures a ready market for these products ensures a ready market for these products


Solution Characteristics ...Solution Characteristics ...

The marketing infrastructure should be such that itThe marketing infrastructure should be such that it

Is durable in terms of timeIs durable in terms of time

Publicizes and promotes thePublicizes and promotes the widest range of productswidest range of products to theto the widest possible customer basewidest possible customer base

Provides anProvides an any time - any whereany time - any where access to the customersaccess to the customers

Facilitates unhindered flowFacilitates unhindered flow of financial benefits, generated of financial benefits, generated from the sale of products, to producersfrom the sale of products, to producers

Reveals customer preferencesReveals customer preferences thereby assisting the ruralthereby assisting the rural entrepreneurs in understanding the potential demandentrepreneurs in understanding the potential demand


RuralBazarRuralBazar ... ...

… … An Internet based solution from An Internet based solution from NICNIC

Introducing the world to Indian Rural Introducing the world to Indian Rural CraftsmanshipCraftsmanship

an e-commerce approachan e-commerce approach


RuralBazar – Product ProfileRuralBazar – Product Profile

ObjectiveObjective

BeneficiariesBeneficiaries

Implementing AgenciesImplementing Agencies

Technical ConsultantTechnical Consultant

To address the marketing needs To address the marketing needs of rural producers through a of rural producers through a web based e-commerce web based e-commerce solutionsolution

Indian Rural ProducersIndian Rural Producers

NGOs & government agenciesNGOs & government agencies

NIC/NICSINIC/NICSI


RuralBazar – Unique FeaturesRuralBazar – Unique Features

Built in product Catalog that can be easily Built in product Catalog that can be easily extended to accommodate new productsextended to accommodate new products

Can be installed as aCan be installed as a • Product showcasing site Product showcasing site • Site that showcases products & accepts offline Site that showcases products & accepts offline

paymentspayments• Site that showcases products & accepts offline as Site that showcases products & accepts offline as

well as online paymentswell as online payments

Can be installed atCan be installed at • State LevelState Level• District LevelDistrict Level


RuralBazar – Customer ServicesRuralBazar – Customer Services

Comprehensive Search FacilityComprehensive Search Facility• Search within a Product FamilySearch within a Product Family

• Search within a price rangeSearch within a price range

• Search by StateSearch by State

• Search by DistrictSearch by District


RuralBazar – Customer ServicesRuralBazar – Customer Services

Order confirmation & trackingOrder confirmation & tracking• Offline as well as OnlineOffline as well as Online

Multiple payment optionsMultiple payment options• Online through credit cardsOnline through credit cards• Offline through Demand Draft/Postal OrderOffline through Demand Draft/Postal Order

Personalised servicePersonalised service to registered usersto registered users

Online helpOnline help


RuralBazar – Producer ServicesRuralBazar – Producer Services

RuralBazar Client SoftwareRuralBazar Client Software• Provides a simple and easy-to-use interface for Provides a simple and easy-to-use interface for

updation and maintenance of product catalog, updation and maintenance of product catalog, producer’s profile, discount info etc.producer’s profile, discount info etc.

• Uploads data automatically through e-mailUploads data automatically through e-mail

Automatic emails for producersAutomatic emails for producers whenever a new order whenever a new order is placedis placed

Advertising and discount campaignsAdvertising and discount campaigns

Demand analysis reportsDemand analysis reports


RuralBazar – An Implementation StrategyRuralBazar – An Implementation Strategy

Product catalog onlineProduct catalog online

Order Placement OnlineOrder Placement Online

Payment OnlinePayment Online Market Analysis OnlineMarket Analysis Online

Promotion StrategyPromotion Strategy


RuralBazar - ArchitectureRuralBazar - Architecture

RuralBazar (web site)

RuralBazar (web site)

Internet

RuralBazar (Client)

RuralBazar (Client)

RuralBazar (Client)

RuralBazar (Client)

RuralBazar(Customer)

RuralBazar(Customer)

Data Entry Locations

(Win2K, Commerce Server 2000, SQL Server2000)

(Win 95 /98 / 2K Prof)

(Web Browser)

(LAN)

(WAN)


Operationalization - Main PlayersOperationalization - Main Players

National Informatics CentreNational Informatics Centre

Client OrganizationClient Organization• NGONGO• Government AgencyGovernment Agency


Responsibilities - NICResponsibilities - NIC

Provide application software (and upgrades) for Provide application software (and upgrades) for RuralBazarRuralBazar

Train the client organizationTrain the client organization

Provide technical consultancyProvide technical consultancy


Responsibilites - Client OrganizationResponsibilites - Client Organization

Procure and set up the necessary computing and Procure and set up the necessary computing and communication environmentcommunication environment

Identify the location of the computing environmentIdentify the location of the computing environment

Collect product and producer profile from the producerCollect product and producer profile from the producer

Intimate order requirement to the producerIntimate order requirement to the producer


Responsibilites - Client OrganizationResponsibilites - Client Organization

Identify warehousing and shipment optionsIdentify warehousing and shipment options

Monitor product shipmentMonitor product shipment

In case online payment is to be enabled, establish a tie-up In case online payment is to be enabled, establish a tie-up with with • an acquiring/merchant bank accountan acquiring/merchant bank account

• a payment gatewaya payment gateway

Update the content of the web storeUpdate the content of the web store


RuralBazar - Current Status RuralBazar - Current Status

Product launched recentlyProduct launched recently

Concept and prototype was test run for Tripura Concept and prototype was test run for Tripura ( ( http://purbasha.nic.inhttp://purbasha.nic.in ) )

Government of Tamil Nadu implementing on a pilot basis for two Government of Tamil Nadu implementing on a pilot basis for two districts ( districts ( http://ruralbazar.tn.nic.inhttp://ruralbazar.tn.nic.in ) )

Being implemented as a part of CIC project for North-East Being implemented as a part of CIC project for North-East ( ( http://cicserver.nic.in/ruralbazarhttp://cicserver.nic.in/ruralbazar ) )


RuralBazar – The Road AheadRuralBazar – The Road Ahead

Integration with wireless network toIntegration with wireless network to

Interact with customers over any communicating Interact with customers over any communicating devicedevice

Communicate with remote producers thereby Communicate with remote producers thereby resolving the last-mile problemresolving the last-mile problem


Resurrection Resurrection

of of

Rural Artisans requiresRural Artisans requires

RuralBazar …RuralBazar …(A WebStore)(A WebStore)

……and the support of agencies and the support of agencies working for rural developmentworking for rural development

Resurrection Resurrection

of of

Rural Artisans requiresRural Artisans requires

RuralBazar …RuralBazar …(A WebStore)(A WebStore)

……and the support of agencies and the support of agencies working for rural developmentworking for rural development

… Thank You

ruralbazar ideas of today for a better tomorrow national informatics centre, department of...

Documents

activities products

sale of products

rural areas

rural entrepreneurs

efforts of rural poor

indian rural craftsmanship

widest range of products

rural haats thereforemay