Rural Adventure Program

Rural semi-reality for urban youngsters

Rural Adventure Program

Rural semi-reality for urban youngsters

About AGRYA

-Young farmers’ organisation, founded in 1996

-More than 3000 young farmer partners, members in Hungary

-Member of different international co-operation (RYE, CEJA)

-CERYC Partnership with Slovak, Czech, Polish, Slovenian, Romanian, Bulgarian young farmer organisations - founded in 2007

-Priority activity: communication with the wider society in addition to agriculture

-Work with rural youth – back to the beginning

Background

The basic experience of young farmers: The average person does not know anything about the operation of agriculture and rural life.

Who is the ordinary person? He is the consumer and he is a tax-payer!!!

For the stronger support of the agriculture by the society need more information!

Rural Adventure Program - Communications campaign in addition to agriculture and CAP.

Rural Adventure Program

Rural semi-reality for urban youngsters

Special target group: urban youngsters

In this age the person can be easier formed in the mind.

The more knowledge means more awareness of the purchase.

The more knowledge means more acceptance when we talk about EU CAP.

Rural Adventure Program

Rural semi-reality for urban youngsters

Innovative approach of the communication

We communicated in the space of the normal life of the target group: Internet

Why is it innovative?

Because of the tradition of the Hungarian agriculture organisation.

Communication tools

WEB 2.0 - website, Facebook, Youtube, PicasaNormal mass media - agricultural magazines, women magazines,

commercial TV, tabloids, radios

Rural Adventure Program

Rural semi-reality for urban youngsters

Execution I.

Public call for the participation – 90 applicants

Selection of the host young farmers – 20 farmers

Personal interviews – 30 selected participants(more girls, motivations)

Training for the participants

5 day long visits on the farm

The urban young is girl/boy not guest but WORKER!

Rural Adventure Program

Rural semi-reality for urban youngsters

Execution II.

Publication of the experieces – WEB 2.0, mass media

Semi-reality – www.videk-kaland.hu

Evaluation event for all participants and farmer

Recommendations for the progress

Study tours, workshops, printed report, survey

Rural Adventure Program

Rural semi-reality for urban youngsters

Results

Layoff in July and August - Huge media publicity

New partner in the communication out of agricultural mediaELLE, Blikk, Nől Lapja, commercial TV, radio

Bigger awareness and visibility of our organisation

Volunteers for our organisation

Rural Adventure Program

Rural semi-reality for urban youngsters

Financing

Total budget: appx. 110.000 Euro

EU support 50 % - CAP communication found

Own contribution – 50 %

NO state or private sponsorship!

Rural Adventure Program

Rural semi-reality for urban youngsters

How will we continue?

New application for 2012

Simpler activities – only 5 days farm visits

More participants - 50

Strong support by the commercial radio

Private sponsorship

Rural Adventure Program

Rural semi-reality for urban youngsters

Rural Adventure Professional

Rural Adventure Program

Rural semi-reality for urban youngsters

Thank you for your attention!