Running Rivers Waterpark & RetreatJoy Mikkelson

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Biggest Competitor?

Shipwreck Bay Water PlaylandHoliday Inn -Fargo, ND

Families with young children only

Hotel guests and their visitors

Children’s Pool Parties

Not open to the public

Target Market

• Five slides• One pool • Chairs and tables surround the

pool• Hot tub • Cold beverages served at the

bar• Ping pong tables• Pool side rooms

Product/Service Offerings

The Holiday Inn Shipwreck Bay is located at the corner of 13th Avenue South and 38th Street South.

Map of Location

Visibility: Located on a corner Increased visibility on all four sides (signs) Large building with tower that stands out from

surrounding establishments Accessibility:

Entrances on all four sides for traffic going either direction

Turning lanes and lights Located on BUSY 13th Avenue Large number of parking spots for hotel guests Shipwreck bay (inside the hotel) is located in the

center, making it visible to all guests

Visibility and Accessibility

13th Avenue is extremely busy, in addition to I-29 being very busy (exit) as well

Traffic Info

At the intersection that the Holiday Inn is set at : There are 31,900 cars that drive through 13th Avenue and 2,850 on the side streets. (2012 Data)

Close to I-29, and in the heart of Fargo’s main shopping street

Not many other “kids” activities in the area

People visiting from out of town will have many restaurant options and shopping activities

More desirable for adults

How desirable is the location to the target customers?

• Pirate-themed• Tropical atmosphere• Fluorescent and natural

lighting• Warm, bold color tones• Trees, plants, and

greenery

Shipwreck Bay Store Layout

Shipwreck Bay Store Layout

Shipwreck Bay Store Layout

Not open to the public (pay and go) Marked difference between rates on Friday

and Saturday versus Sunday and weekdays Average room for Friday/Saturday $120.99 Pool view room for Friday/Saturday $157.99 Pool view room Sunday-Thursday $112.99)

The pool area is available to rent our privately

Shipwreck Bay Water park: Price

Pool Party Packages Reservations for Sunday-Thursday Package #1: 1-6 children $120 Package #2: 7-12 children $180

children- Private party in Shipwreck Bay- Includes pizza party for the kids-Includes birthday T-shirt

Water park Packages

IHG Rewards Club Membership-Recognition for IHG Rewards Club

Members-There is both Gold Elite and Platinum Elite-Based on points system-Upgrades available to poolside rooms

Communications and Promotions

2 Treadmills, 2 stair-steppers, 1 recumbent bike, free weight set, 2 Elliptical Machines 10” monitors on all equipment with basic cable.

A/C Public Areas Acceptance of credit

cards ATM/Cash Machine Bridal Registry Business Center Copier/Printer Courier Service

Daily Housekeeping/Laundry

Dedicated Lounge Dry Cleaning E-mail & Internet Executive Suites Ice Machine Kids Eat Free Parking Porter/Bellman Restrooms Safety Deposit Box

available at Front Desk

Services

Quality & knowledge of salespeople: Accommodating when requested

Service

Pros-Cons:

Good for children under the age of 10 Easy access for hotel guests Not much for older children Small pool area

Product/ Service

Questions?