RUNNING A BUSINESSIn our ever-changing world

Course of Business EnglishLuiss Guido CarliAnno 2015/206

START FROM A MODEL

FIND OUT YOURVALUE PROPOSITION

“The price is what you paid, the value is what you get!”(Warren Buffet)

DRAFT YOUR BUSINESS PLAN• Company• Product• Market• Competition• Marketing• Operations Management• Risk Analysis• Financials• Investments and Offer

…and choose your TEAM!

IDENTIFY YOUR CUSTOMER BASE

• Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.• Market Analysis: Segment

1Segment

2Capacity xxx xxx

Potential xx xx

Volume x x

• Segmentation: Dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

MANAGE YOUR NETWORKSSUPPLIERS CUSTOMERS

INVESTORS

• Create a 10 min Pitch Presentation for Investors

• Choose the right bank for your business financial plan

• Marketing Strategies on the 4P• Promotion• After Sales Services• Digital Adv• Etc.

• Benchmarking and touch base

• Buy low, sell high

OUTLINE YOUR FINANCIALS

1) Revenue Streams and Cost Structures2) Free Cash Flows3) Assets and Liabilities

PRICING-COST-BASED-COMPETITION-BASED-NET PRESENT VALUE METHOD

RATIOSProfitability indicator: ex.Profit Margin (%)= ((Revenue-Cost)/Revenue) x 100DebtOperating performace Cash flow Investment Valuation Break-even point

«TIME IS MONEY»

First Sales

Year 3

Set up of the

company

Year 2

Loan from the bank

Year 1

SET THE GAME PLAN

TODAY BUSINESS CHALLENGES

EXTERNAL • High valuation • Environmental substainability and

CSR practices• Cash flows• Pricing power

INTERNAL• Transformational Leadership• Multiculturalism• Change Management

THE LEGO STORY

Be internationalFoster ImaginationBe a simple and positive person

EDITED BY

Teresa Bartolomei is studying Business Administration (MSc) at LUISS University of

Rome. She has also studied in Milan and Zurich.

To know more about her:https://it.linkedin.com/in/teresa-bartolomei-0baa5742