ruggles presentation - us chamber of commerce verizon final
TRANSCRIPT
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
MOBILE HEALTHConsumer “Truths” Requiring Consideration
Leigh Ann Ruggles
Director, Strategy & Business Development
Verizon Mobile Health Solutions
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
What won’t YOU leave home without?
Keys Wallet Smartphone
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. . . would you reconsider?
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Truth #1: Addicted to Mobile
of people say theycouldn’t go a single day withouttheir mobile device in hand.
Source: http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811#ixzz2k3lzd8cu
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2005 2006 2009 2010 2011 2012 2014E2007 2008 2015E2013E
Desktop PCs Notebook PCs
Smartphones TabletsSource: Kleiner Perkins Caufield Byers
People are Accessing Technology in aDifferent Way
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People and Providers Are Using ThisTechnology
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Mode of Use Matters
Source: Pew Internet & American Life Project SmartPhone Ownership Update September 2012
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Truth #2: The Quantified Self
Seven in ten (69%) U.S. adultstrack a health indicator forthemselves or a loved one.
Source: http://mobihealthnews.com/20040/pew-most-us-adults-track-health-data-but-few-use-digital-tools/>#sthash.L3CCQnhj.dpuf
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Engagement Beyond Wellness AppsOnavo AppRank™ Top iPhone Apps: Top 50 iPhone Apps for Healthhttps://insights.onavo.com/top-apps/Health%20&%20Fitness
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Truth #3: More than Carrots and Sticks
Congrats! Youhave unlocked anew superfood!
Geotargeting
QR codes
Social Networking
GamificationSweepstakes
Instant Win
Contests
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mHealth Market is Entering a New Phaseof Growth
Trial Phase
First solutions; pilots andproof of concepts
Commercialization Phase
More solutions; newbusiness models; focus onhealth-interested people
and companies
Integrated Phase
Integrated with treatmentplans; insurancereimbursement
We’re entering theCommercialization Phase
NOW
Approximately 100,000 mHealthapps are listed in 62 app stores withthe majority being general healthand fitness trackers. About 85% of the
apps target consumers.
Top 10 mHealth apps include 4million free and 300,000 paiddownloads per day.
In five years, mHealth apps will beon 1.7 billion smartphones andtablets.
The main revenue will come notfrom app purchases but fromadditional hardware (sensors) andservices.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
Truth #4: Consumer Trust is Required
SECURITY IS JOB #1
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 13
Truth #5: Omnichannel Expectations
Hospital
Drug Store
RemoteMonitoring
SmartPhoneApp
Video Consult
WellnessTracking
Rx
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Summary: What Consumers Need to TrulyUnlock the Magic of Digital Health
• Mobile must be the center of any strategy
• If the right tools are offered, consumers will engage Apps, sensors, wellness devices are proof
• Need more than carrots and sticks Must be rewarding and entertaining
• Security is a top priority Trust will not come easy
• Must deliver seamless, consistent experience Omnichannel interaction is the expectation
15Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
APPENDIX
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The Perfect StormPromise of delivering healthcare cost-effectively via Mobile fuelsopportunities
Increasing Acceptance of MobilityMacro Forces Influencing Healthcare
1
2
Payment for telemedicine.
Apps as tools for efficiency, patient engagement3
4
Health Plans
$850M+ in mHealth VC funding in 2012
Investments and innovation from large medical devicecompanies, telcos, and startups
Investors
5,000+ Health and Wellness smartphone apps today(for end users and caregivers)
56% smartphone penetration by 2014.
Consumers
80%+ physicians use a smartphone.
Need for collaboration and coordinated care delivery
Providers
1
2
Demand for greater access to health informationIncreased emphasis on wellness,personalization, and engagement
3
4
Consumerism of Healthcare
Aging population &rise of chronic diseasesShortage of physicians/nurses
Increased Utilization & Access Challenges
Exploding Healthcare Costs per CapitaCost shift to consumers
Growing Affordability Crisis
Health IT mandates to drive lower costs.Shift from volume to value
Government Reforms & Role of IT
4 Initiated National Broadband Plan/ incentives for HIT adoption
FCC will act on recommendations of mHealth Task Force
Government
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• The requirement for new models of staffing, scheduling and care coordination,especially for services that involve remote monitoring
• Legal liability, licensing and accreditation, especially when services are deliveredacross jurisdictional boundaries
• FDA Guidelines
• Coming to grips with ambiguous funding source – provider, payer, consumer
• Finding benefits that more than offset the additional networking and service costs
• Financial justification and incentives — most healthcare systems do not rewardclinicians for keeping patients well (or less sick), only for treating them when theybecome sick
Pot Holes Along the Way
Clinical / Admin& Legal Issues
UndefinedBusiness Model
MarketReadiness
• Moving beyond early adapter consumers to mainstream
• Medical device companies becoming more proficient in networking technology
• Standards slowly converging to enable “plug and play”
Despite promising benefits, mHealth faces obstacles to becoming mainstream
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Demographics
Source: Pew Hispanic Center http://www.pewhispanic.org/2013/03/07/closing-the-digital-divide-latinos-and-technology-adoption/
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SmartPhones: Not Just for Gen Yanymore…