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Name: Tribe:

RTVF330 Immunity Challenge #1

1. What does LOP refer to?a. The lopsidedness of the US television industry in the 1950s and 1960s,

when on an given night up to 90 per cent of the audience watched the

three broadcast networks.

b. Left-over programming, or reruns.c. FCC regulations that prohibited television networks from taking an

ownership in their primetime programming.

d. A once prominent television programming strategy in which networkssought to air the least offensive program at any given moment.

2. What do Curtin and Shattuc mean when they refer to television as asynchronous experience?

a. Because television involves synchronized sound and images moviestudios were at an early advantage in the television business.

b. Before the advent of the VCR programming was watched more or less atthe same time by millions of viewers around the country.

c. Television is synchronized with the calendar and major holidays. Forexample, Christmas-themed episodes air in December.

d. Television programs air at the same time in many nations around theworld, synchronizing trends in global popular culture.

3. Who produced the majority of television programming during the firstyears of the medium ?

a. Advertising agenciesb. Local stationsc. National networksd. Hollywood studios

4. Which of the following factors did not contribute to the emergence of afourth broadcast network in the late 1980s?

a. Viacoms acquisition of Paramount Studios.b. The FCCs decision to relax its enforcement of Fin-Syn and public service

regulations.

c. The growing reach and popularity of independent UHF stations.d. News Corporations acquisition of the Metromedia chain of television

stations.

5. Which of the following best describes the basic principles that guided FCCregulation of television broadcasting between the 1940s and the 1970s?

a. It is in the publics interests that the television industry be subject only tolight regulation so that competition may flourish.

b. The television industry should be subject to strict regulations that protectthe public interest by fostering diversity and preventing the concentration

of power over the medium in too few hands.

c. Television is a high-risk business, and the purpose of regulation is to takesome of the risk out of the equation for television companies.

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d. To prepare the way for the coming telecommunications revolution cablecompanies should be allowed as much leeway in their operations as

possible.

6. Which of the following statements about Viacom is not true?a. It was founded in 1927 by the cigar manufacturer William Paley.b. It was spun off from CBS following the passage of rules barring television

networks from taking an ownership stake in their primetime programming.

c. It acquired MTV and Nickelodeon from Warner Amex in the 1980s.d. It purchased CBS in 1999.

7. Which of the following is an example of vertical integration in the U.S.television industry?

a. Comcasts ownership of multiple basic cable channels including Bravo,USA, SyFy, and E!.

b. The 1969 acquisition of Warner Bros. by Steve Ross Kinney Services.c. News Corporations creation of the FOX network, which combined 20th

Century-Fox studio and the Metromedia chain of independent stations.d. All of the above.

8. Cable television was originally developed asa. A premium-priced niche alternative to broadcast networks.b. A means of delivering television programming to urban areas with high

population densities.

c. A means of distributing broadcast networks signals to rural ormountainous areas suffering from poor reception.

d. An educational medium with two-way capabilities.9. Curtin and Shattuc use the term synergy to describe

a. The creation of large entertainment conglomerates with holdings thatinclude television, film, music, publishing, and web/digital divisions.

b. Media conglomerates efforts to cross promote their products betweentheir various holdings

c. The new regulatory principles that guided the passage of theTelecommunications Act of 1996

d. The financing scheme that allowed smaller companies such as CapitalCities to acquire broadcast networks during the 1980s and 1990s.

10.The multiple divisions of large entertainment conglomeratesa. Work together harmoniously, giving each other sweetheart deals on their

products and services.b. Treat one another like they would any other paying customers, seekingthe best prices and contract terms.