RTV 453 Social Media

All computers, iPads, cell phones off for each class and put away.

You are encouraged to take hand written notes and be engaged in

class discussions.

Enrollment in RTV Practicum required for all RTV majors and minors

PRACTICUM MEETING: Tues. 5 pm – 309 and 409 109 and 209 – see Dr. Dempsey

First Week Reading Articles link at course outline,

linked from www.tonydemars.com Buy textbook, 2nd edition. If you

already bought 1st edition you may return it. E-book link on course web site.

Sign up for business to evaluate – see course blog

Course work and grading Section and Mid-term Exams....

(100 pts. each)...................... 300 points Final Exam ... ........................200 points Social Media Project…......….300 points

Quizzes, Attendance & Participation………………......200 points

Course work and grading Points and work required for: "A"— 900+ ‘B’— 800-899 ‘C’—700-799 ‘D’— 600-699 points

(90 / 80 / 70 / 60 %)

Reading / study Course Study Guide Textbook support site Take notes and be involved in class

discussions Connect class content to project work

Project Select a topic area from available choices on

blog site Create a ‘business name’ – brainstorm a bit Create a unique blog, Twitter, Facebook

page, etc. handle for your business name. Google+ Blogger Vimeo You Tube Flikr or PhotoBucket Second Life, Pinterest, etc.

Begin by evaluating businesses (link)

What is Social Media?

What should a class on Social Media be about? consumer use? We are dealing with Advertising / Marketing / PR and sales – the business use of Social Media – we’ll begin with some sales and marketing conceptsAdd what you know from other classes

Examples www.Darynkagan.com Geek Beat Some making $ with banner ads Past 453 Project 1 Past 453 Project 2

Starting Project Project grading begins with business eval. Once you have a topic confirmation and

BUSINESS NAME, create a UNIQUE Facebook and/or MySpace site, Twitter account, blogger account and perhaps a few other initial accounts. (by next week)

Do not use any existing personal accounts you already have -- these must each be unique and branded with your 'company name.’ (online presence)

Starting Project Once you create these unique Twitter

and Blogger accounts, you will write a 100 -word blog about how you envision researching and developing this online presence over several weeks, then tweet an introduction about your online presence and link to your blog in the tweet.

Everyone will follow everyone else in the class from their Twitter account.

Starting Project Later, you will research and publish

material to the site as assigned -- commentaries with links about the topic, audio and/or video podcasts, blogs, images, promotional blurbs, commentary on news and/or blog sites that you do, etc.

Each time you post something new, you write a blog about it, then tweet about your blog and link it.

Starting project There will also be links in your tweets

and/or your blogs to you other material, like podcasts, images posted to Facebook, etc. Your goal is to start getting traffic to your product sites and have an interchange among them with the content you create.

Again -- start by coming up with a topic / business focus and name once you have signed up for topic area

Getting started…article 1

Sea Change Social media is revolutionizing the world

of small business marketing, creating new avenues for merchants to promote their companies at a low cost.

By creating free profiles on popular social-networking websites, small businesses are able to forge deeper connections with potential customers in their target demographics.

Old Media / New Media Legacy Media were needed in the past

to reach target markets Now, everyone can be a publisher Businesses can be their own publisher Individuals can create UGC and can be

citizen journalists Viral video – United (digital dirt)

Using Social Media Two-thirds of small businesses are

spending more time on social media than they were a year ago, and

43 percent report spending six or more hours a week working on social media marketing.

Using Social Media Much of this time is spent creating

content, reaching out to customers and analyzing results of online campaigns.

However, small businesses also use social media tools such as Facebook and Twitter to learn about their competitors and post exclusive deals.

Using Social Media 36% of small businesses surveyed by

Manta, a small business directory, say main goal in using social media is to acquire & engage with new customers

19% say they use it to generate leads and referrals and 17% use it to drive awareness.

Using Social Media In a separate survey, 60 percent of

small businesses and nonprofits say social media marketing is well-suited to attracting new customers and engaging existing ones.

Using Social Media Think of how you have engaged with

any particular business from their social media.

Think of when you have responded to an advertising message.

What ‘relationship’ do you have with any particular business?

Using Social Media This article focus on tips for using… Facebook Twitter LinkedIn Pinterist Instagram

Article 2 There's No Such Thing As

Multitasking' Also note similar study:

Cell Phone Addiction Why are these important?

Article 3 Why It Might Be Time to Completely

Change Your Social Media Strategy “The difference between potential

impressions and actual impressions in social media is the biggest business lie since magic potions.”

…why we all need to consider adopting the shotgun methodology (incl. video)