rtpi 2013 thomas noyes
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Getting the Word Out About Your New RTPIS: Industry Best Practices in the Advertisement of RTPI Systems After Implementation
Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
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Your RTPIS Is Ready To Go Live, Now What?
• Post-implementation communication and
outreach with the riding public is essential to
the success of any real-time passenger
information system.
• Industry best practices use all available
communication channels – social media as
well as traditional advertising through both
print and electronic formats.
• What can transport operators do to ensure
widespread adoption of this new technology
by the public at a minimal cost?
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Types of Outreach • Traditional Print Advertising
– Mailers
– Brochures
– Wallet Cards
• Bus Stop Signage – Metal Signs
– Paper Inserts
• Social Media – Facebook/Google+/LinkedIn
– Vine
– Delicious/StumbleUpon
– Digg/Reddit
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• Videos/YouTube/Flickr
• Websites
• Developer Involvement/Hackathon
• App Showcase
• QR Codes
• RFID and NFC Tags
WMATA: Print Advertising Washington, District of Columbia
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LACMTA: Signage & Wallet Cards Los Angeles, California
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LACMTA: Video Los Angeles, California
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MBTA: App Showcase & Developer Resources Boston, Massachusetts
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OmniTrans: Website & Brochure San Bernardino, California
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Radford Transit: Signage & Website Radford, Virginia
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Radford Transit: Video Radford, Virginia
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HDPT: Signage & Brochure Harrisonburg, Virginia
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CyRide: Signage & Wallet Cards Ames, Iowa
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BONGO: Social Media & Signage Iowa City, Iowa
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Questions? Thank You! Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
[email protected] 5900 Hollis Street, Suite X
+1 (415) 350-8865 Emeryville, California 94608 USA
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