rtp rsp16-tribridge-final deck
TRANSCRIPT
#RSP16
UsingOmnichannel CommerceDataAsACompetitive
Differentiator
SPONSORED BY:
#RSP16
FollowthiseventonLinkedIn&Twitter
#RSP16RetailTouchpoints:@RTouchPoints
AdamBlair:@adamblair29Tribridge:@tribridge
DanielEdwards:@tribridge
#RSP16
Jointheconversation
#RSP16
Submityourquestions
here
Downloadtoday’sresources
Questions,Tweets&Resources
#RSP16
HowAreWeDoing?
#RSP16
AboutRetailTouchPointsü Launched in 2007
ü Over 30,000 retail subscribers
ü To provide executives with relevant, insightful content across a variety of digital medium
Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
#RSP16
PanelistsMODERATOR:AdamBlairExecutiveEditorRetailTouchPoints
DanielEdwardsNationalSalesLeader
NetSuiteBusinessUnit,Tribridge
@tribridge
#RSP16
TheCaseforUnifiede-CommercePlatforms
Midmarketretailerssaytheyare:• 19%morelikelytoimprovecross-sell/upsellcapabilities• 14%morelikelytoimproveoverallper-customerprofitability.
– ForresterResearch/NetSuitesurvey,June2016
#RSP16
WhyCloud-BasedSolutions?
Midmarketretailerssaythey:• Doabetterjobofkeepingupwithinnovations(66%)• Arefastertoimplement(64%)• Easilyscaletokeepupwithbusinessgrowth(64%)
– ForresterResearch/NetSuitesurvey,June2016
#RSP16
85%ofallretailersindicateunifiedcommerceisatoppriorityBostonRetailPartners,January2016
#RSP16
• Lessthan50%ofretailershaveinventoryvisibilityacrosschannels– BostonRetailPartners,January2016
• Nearly70%ofconsumerswant in-storerecommendationsfromrovingsalesassociatesequippedwithmobiledevices– PwC,February2016
TheBusinessCaseforUnifiedCommerce
#RSP16
Retailerscan:• Identifytheirmostloyal,high-valuecustomers• Providethemwithrelevantcontentimmediatelypost-sale• Greetthemwithpersonalizedmessagesontheirnextvisittotheweb
site• Greetthempersonallyduringcallcenterinteractions
TheBusinessCaseforUnifiedCommerce
#RSP16
BusinessBenefitsofanE-CommercePlatform
Midmarketretailerssayit:• ImprovescustomerAOV(66%)• Booststheirabilitytoacquirenewcustomers(63%)• Improvescustomerretentionandloyalty(59%)
– ForresterResearch/NetSuitesurvey,June2016
TribridgeataGlance
§ 700teammembers
§ ComprehensiveconsultingandimplementationservicesforNetSuitecloudsolutions
§ CornerstoneOnDemandtoppartner
§ BigFivequalitydeliveredthroughpracticalmethodologiesandintimatecustomerrelationships
Omnis – Latinfor“universal”.
Dependingonyourpreferredspelling:Omnichannel,OmniChannel,orOmni-Channelatitscoreisamulti-channelsalesapproachthatdeliversuniversalmessagingacrossallchannelstodeliveraholisticshoppingexperiencetocustomers.Regardlessofwhetherthatcustomerisshoppingonline,onthephone,orinstore,theygetthesameexperienceacrossallsaleschannels.
OmnichannelCommerce
“Omnichannel”isnotsimplyanewwordtodefineanoldconcept.
§ Allomnichannelinteractionsinvolvemulti-channel,butnotallmulti-channelinteractionsareomnichannel.
§ Thepointof“Omni"channelistotransformsiloedlegacymulti-channelsolutionsintoaunifiedshoppingexperience.
Omnichannelvs.Multi-Channel
Retailers,wholesalersandproductbrandexpertsfocustheir“omnichannel”strategiesontheirwebsite,instore
experience,callcenter,mobileaccessibilityandaffiliatechannels…
…butthesestrategies ONLYrepresenthalfthestory.
Omnichannelismorethanshopping
“Unified"Commerce
OmnichannelisUnified Commerce
• InventoryandWarehouseManagement• MerchandisePlanning&Purchasing• OrderFulfillmentandDelivery
Management• Marketing• CustomerServiceandSupport• AdditionalChannels(Amazon,eBay,
Affiliates)• EcommerceModel(B2C,B2B)• Accounting
ShoppingExperience
85%ofallretailersindicateunifiedcommerce isatoppriority.BostonRetailPartners,January2016
“Lessthan50%ofretailershaveinventoryvisibilityacrosschannels”
BostonRetailPartners,January2016
InventoryVisibility
Source:http://www.improsys.in/
BrandTouchpointWheel
“Nearly70%ofconsumerswantin-storerecommendationsfromrovingsalesassociatesequippedwithmobiledevices”PwC,February2016
© NetSuite Inc. 2013 Confidential21
RulesEngine
Customer• Lifetimevalue• Itemsinwishlist• Ratings&Reviews• Recency
Back-Office• Margin• Inventory/shipping• OrderMgmt.
eCommerce• Conversionrate• Topsearchterms
CreateCustomer,ProductSegments
Reusesegmentsacrosscommercefunctionality
Merchandising
Promotions
Content
KnowYourCustomers
SolvingtheUnifiedCommerceChallenge
SolvingtheUnifiedCommerceChallenge
NextSteps
§ LearnhowwecanhelpyourcompanyleverageNetSuitecloudtechnologies
§ Whitepapers,eBooksandotherresearchinformation
§ Personalizedsolutiondemonstration
(877)744-1360
tribridge.com/twitter
blog.tribridge.com
blog.tribridge.com
Q&A
#RSP16
PleaseShareYourFeedback
#RSP16
Q&A//PanelistsMODERATOR:AdamBlairExecutiveEditorRetailTouchPoints
DanielEdwardsNationalSalesLeader
NetSuiteBusinessUnit,Tribridge
@tribridge
#RSP16
ThanksforattendingPLEASEJOINUSFOROURNEXTSESSION:
Todayat2PMET/11AMPT