rtl mcn
TRANSCRIPT
• Global players • Scalability • Tech company first • Low CPM and low audience/artist building
• Local/regional focus • Vertical/audience development • Efficient use of Tech • High CPM via dedicated sales teams, native advertising
Content driven
Aggregator
Traditional content
Native online
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MCN PLAYING FIELD!
RTL MCN
RTL MCN
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MCN CONSOLIDATION!
Native online
Creator
Traditional content
Aggregator
• Divimove & Blue Circle • Beyond (Endemol) & cinemates • S.1. & SBS • Old/native producers
Consolidation happening
MCNs with int’l focus that have views in NL
• Fullscreen • Maker Studios
• Base79 • ZEFR
• BroadbandTV • UMG
• RTL Nederland • Blue Circle • Endemol • SBS/Sanoma
Origins in broadcasting w/ traditional content
1st wave of native Dutch/
Euro MCNs• Social1fluencers • Divimove • Mediakraft
Music players
• Armada • SpinninRecords • SPEC Music • Top Notch • Mojo/ID&T • VEVO
• VEVOKey developments around aligning Content - Distribution - Sales
Fast consolidation: Already RTl / SBS with potential production entrants!
Snapshot of Dutch MCN landscape
Convert loyal viewers into registered customers
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RTL MCN IS NOT JUST YOUTUBE!
audience/brand funnel ‘RTL MCN’
YouTube
Registered customers
Other social video!Vimeo, Facebook,
Makers Channel, Vessel
Owned & Operated !platforms (O&O)!
RTL XL, Videoland, Urban
Reach
Use YouTube and other video platforms to build a loyal fan & consumer base!
Large pools of interest based viewers
To higher engaged fans
Willing to act as a best friend
Reach
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OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT
FIT & FOODURBAN LIFESTYLE SPORTFUN & ENTERTAINMENT MUSIC
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THE BIGGEST COMEDIAN TALENT
Mertabi: 1.600.000 views / 500K subs / 3 channels
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Mertabi: !Gerrit!!190K views !100K Subs!1 sub channels
The Netherlands
Sacha Baron!!The next !biggest!comedian
Mertabi: Marokkaan !Geeft Rijles!!1.6 million views+500K YT Subs!+200K extra social following
Signed RTL entertainment contract
Winner TV Award
RTL Late Night
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CROSS PLATFORM MEDIA BRANDS
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Pharrell Williams One Direction Ed Sheeran
Stats!30M views !40K subs
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OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT
CONTENTBBTEASER END-CARD
IN-PROGRAM
CUSTOM PRODUCTION
15'' 5'' 10''
SERVICE PACKAGEDISTRIBUTIE ➜ RTL ZENDERS / RTL XL / INSTAGRAM / FACEBOOK / BLOG
PRE-ROLL