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What is Real Time Bidding? in 30 seconds

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Post on 01-Dec-2014

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Real Time Bidding. Reanimacja display. Wydaje się mieć sens. Jest kilka firm w Polsce z którymi można zweryfikować efektywność tej metody.

TRANSCRIPT

Page 1: Rtb   30 sec

What is

Real Time Bidding?in 30 seconds

Page 2: Rtb   30 sec

Advertisers buy audiences...

0:01

Page 3: Rtb   30 sec

$38$50

$75

Travel Electronics Fashion

Advertisers buy audiences...

0:04

Page 4: Rtb   30 sec

$50

Travel

0:08

Page 5: Rtb   30 sec

$50

Travel

0:09

Page 6: Rtb   30 sec

$50

Likes flying to LA Likes potatoes (?!)

Travel?

0:10

Page 7: Rtb   30 sec

$0.7$1.5 $0.2

$0.5

$0.5

$0.5$0.5

$0.3$0.5

$0.5

$0.5$0.5

$1.3

Real Time Bidding

$1.3

0:13

Page 8: Rtb   30 sec

Bulk Buying ImpressionsTargeting large audiences by category

$50

Real Time BiddingPay only for valuable users

$0.5$1.3 $0.2

$0.5$0.2

$0.4$0.5

$2.3

$0.5$0.5

$0.7$0.3

$0.5

$0.4$0.5

$0.5

0:19

Page 9: Rtb   30 sec

$50

Bulk Buying ImpressionsTargeting large audiences by category

Real Time BiddingPay only for valuable users

60,000 Conversions

$15CPA

20,000 Conversions

$45CPA

0:28

Page 10: Rtb   30 sec

That was

Real Time Biddingin 30 seconds