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SucceSS Story

Part of the pioneering batch of Eureka Forbes and ModiHoover, Mr. R. S. Rajan has had a long and successful career with corporate giants like Whiteline Appliances, ITC, IEI and Privi Organics before coming to Luminous Water Technologies three years ago as Managing Director and leading it under the Livpure brand.

Mr. Rajan’s career is studded with achievements like launching and establishing Aquaguard, Euroclean, Zero-B RO and total water management solutions for homes. He has consistently been establishing path-breaking technologies and product categories in the Indian market space.

In his three years at Luminous Water Technologies, he has built it up brand Livpure with the help of the founders and a band of committed leaders from an absolute zero base, to the fastest growing water company in India. In just 36 months, Livpure’s operations now extend to 12 countries, with 400 distributors, more than 10,000 retailers and 1,450 service locations.

With a long list of achievements, including launching and establishing several of today’s most well-known brands in the water industry, Mr. R.S. Rajan is truly one of the leading figures of

the water industry in India. Here is his story right from the early days to his current successes as Managing Director of Livpure.

R.s. Rajan Managing Director Luminous Water Technologies Pvt. Ltd.

leAding from the front

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This growth has been due to the perusal of a 10X growth plan focusing on Innovati on, Brand, Service and Channel with a thrust to serve customers as crusaders and ensure their protecti on with care by Livpure. It is indeed a commendable eff ort by the visionary founders, dedicated leaders and teams of all the frontline and sales and support members of the company. Mr. Rajan feels that inspiring leaders is the right thing to do, even if he may have been over-considerate at ti mes. It is clear working ,as brand Livepure has been awarded the Best Innovati ve RO+ UV+UF , Fastest Growing Water Company by Water Digest in assocati on with UNESCO and as well as the Most Promising Brand by Ernst & Young. Asked to comment on the recogniti ons received, Mr. Rajan was quoted as saying he was honoured to lead by example and hungry to make Livpure the no.1 company in purity, health and wellness in the coming future.

The future looks to be very bright for the brand as Mr. Rajan has the fantasti c vision to build Livpure to be a company that everyone wants to work for, a company that everyone wants to do business with and a company that everyone wants to own. With their current mission of crusading to ensure purity, health and wellness in the lives of people, they are sure to achieve this vision sooner rather than later.

It is a rather large vision and is perfectly complemented by Mr. Rajan’s advice to the next generati on of leaders to think big always. But his main message is of course, characteristi cally related to the brand: “C’mon India, Livpure!