rros’ activities & operations (3) licensing in the digital era
TRANSCRIPT
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RROs’ activities & operations(3) Licensing in the digital era
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Aims of © licensing by RROs – review• Reflect rightholder mandates• Access on mutually agreed terms• Large scale copying of © extracts
• Voluntary and statutory• Remuneration and information
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Transition to digital• RRO origins in photocopying
• Markets switch to digital technology• Analysis of strategic issues for RROs• Majority of RROs now licensing digital use
• Good practices sharedo RRO to RROo Within IFRRO
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Content of RRO licences• Limited extracts• Permitted uses
o Photocopying and scanningo Download, store, print, internal dissemination, external dissemination
• Authorised users• Terms• Fees• Usage reporting requirements• Compliance awareness
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Digital sources and applications
o Analogue o Onlineo Electronic carrier o Internet download
o Scan o PPTo Printout o Whiteboardo View o VLEo Store o Redirect to contento Email o RRO content database
•Sources
•Applications and uses
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Types of licensing agreement• Blanket – covers all students/employeeso Annual feeo Extensive repertoireo No individual permissionso Usage report by sampling or in full
• Transactional e.g. document deliveryo Pay-per-use, with/without pre-clearanceo Detailed reporting
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Tariffs• Rightholder set or statutory
o Price of originalo Local economy
• Blanket o Annual feeo Formula: page price x © copies x users
• Transactional o Pay per copy – article/extracto Default price may be permitted
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Monitoring usage• Why?
o Distribution datao Volume usageo Strategic information
• How?o Statistical surveyo Availabilityo Full reporting
• EDI
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Benefits of licensing the education sector• Fighting infringement on two fronts
• Licensing – three key benefits:o No excuses for infringemento Accountability and disciplineo Fosters © respect in market
• Remuneration and information• Order out of chaos
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Course packs
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Copy shops“Who, me?”
• Yes, Mr. Copy Shop Operator, we have a licence for you!
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International document delivery (IDD)
•When there’s a need...
•IFRRO Principles of IDD
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Distance and external users
ExternalDistance
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Cross-border and multi-territory
Bilaterals between RROs
IFRRO REM and Toolkit
Direct licensing into other territories
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Benefits of licensing through RROs
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Benefits of licensing through RROs
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Benefits of licensing through RROs
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Benefits of licensing through RROs
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Benefits of licensing through RROs
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Benefits of licensing through RROs