TEAMWORK

Who is RPS Marketing? We are one of the largest independent rep groups working with Amazon. We have twelve team members who work with Amazon every day. This team represents over 70 years combined experience and a strong daily working relationship with all facets of Amazon’s organization.

Our team has a passion for merchandising, and an acute interest in driving the growth and profitability of our strategic vendor partners on the Amazon retail platform.

Program DevelopmentOur most important task is always to establish and maintain your presence on Amazon’s site with full and accurate information.

What we can do for you initially:

• Assist with the initial account setup process• Develop a pricing strategy• Establish initial retail pricing• Setup catalog using enhanced content to maximize page relevance and sales• Format, upload and manage images• Cross-browse products to ensure they are featured in applicable categories

Catalog ManagementWhat we do on an ongoing basis:

• Communicate new policies and opportunities to help ensure content and product sales exceed Amazon’s expectations

• Submit new items in a timely manner so the items are first to market on Amazon• Research and respond to Andon Cord issues

Andon Cords are generated when there is an issue with a product. The product is then shutoff until the issue is resolved.

• Initiate and manage price updates and catalog changes• Monitor operational and sales performance• Continuously analyze vendor presence and individual product detail pages for

consistency and accuracy

Growing the BrandAmazon’s “hands off the wheel” strategy is placing more sales building back on vendors. We work closely with our vendor sales and marketing groups to help them develop programs that will maximize sales.

What we do to help advance your brand:

• Upload advanced content, including videos, instructional PDF’s and additional lifestyle images

• Design and build A+ detail pages to help increase sales conversion• Merge 3P duplicate pages to improve customer experience and brand consistency• Variate products where applicable to maximize relevance and exposure• Develop promotional calendars to include the following:

AMS (Amazon Marketing Services) Ads: Product Display Ad, Headline Search Ad and Sponsored Product AdPromotions: Deal of the Day, Lightning Deal, Best Deal, Vendor Powered Coupons and Subscribe & Save

Amazon Promotions

AMS Ads

Our customer service department has over 10 years experience working with Amazon and our vendors and extensive knowledge of Amazon expectations and processes.

• Coordinate Vendor Central and Dropship Central training, both initially and ongoing• Communicate changes to Amazon procedures and expectations• Assist vendors in integrating their procedures with Amazon to minimize both effort and

chargebacks• Review monthly scorecard performance• Help resolve pricing, chargeback, shipment, order and payment issues• Maintain a strong presence with both the Merchandising and Accounting teams at

Amazon• Because of our broad range of experience in vendor operations and our reputation with

buying teams, Amazon turns to us for feedback regarding both existing vendor operational issues and beta test initiatives

Customer Service

Teamwork What we need from you:

• Dedicated customer service, shipping and accounts receivable contacts for Vendor Central functions

• Marketing support contact to provide all content information, including specs, product and lifestyle images, videos and marketing descriptions

• EDI contact to coordinate EDI setup and troubleshooting, including Vendor Central and Dropship Central inventory control, POs, ASNs, and invoicing

• Sales contact to work promotions, rebates and deals

The secret to our explosive success with Amazon is our dedication to staying on top of their very dynamic business model. Marketing opportunities change. Processes, buying responsibilities and site functionality continually change. If you don’t work the account everyday, you will miss opportunities.

Success

Our team maintains a strong relationship with Amazon personnel throughout various Amazon stores. We can help you not only stay ahead of your online competition, but also help you stay relevant with Amazon, the fastest growing online retailer.

Sales Team

John Carroll Managing Partner - Special Markets• 20+ years at RPS as a Key Account Salesman

and Vice President• 30+ years in the Automotive Aftermarket• 1987-1992 Team Marketing Account Manager• 1980-1987 Schucks Auto Supply (CSK) Sr.

Buyer• Washington State Alumni with a BA in Political

Science and Business Minor• Kiteboarding and mountain biking enthusiast

Doug VanderSanden Special Markets• A Rep Principal for over 30 years• Current focus on e-Commerce and Wholesale

Clubs• 20+ years experience in the Automotive

Aftermarket, 30+ years experience in the Hardware Industry

Dan Ely Territory Manager• 30+ years in management, merchandising and

sales• Specializing in e-commerce and catalog

customers• Extensive experience in OEM manufacturing for

private label and importing

Digital Marketing Team

Stephanie Foster Director of Digital Marketing• Passion for automotive restoration and

modification• Strong focus on development of new procedures• 4 year owner and operator of video production

business with 6 years in management

Kelley Frodel Digital Marketing Specialist• BA in English and Certificate in Editing• Strong focus on effective communication• 7 years of writing and editing experience in

marketing, public relations, and e-commerce

Amanda Wright Digital Marketing Manager• UW Alumni with high honors • Dual concentration in Marketing and

Management• 8 years in customer service, 4 in management, 4

in marketing

Pat Gentilli Digital Marketing Manager• Passion for improving automotive performance• Formula Drift track official - 4 years• University of Montana Alumni with BS in

Marketing and Media Arts Minor

Melinda Harrah Digital Marketing Manager• PSU Alumni, BS Psychology• Outdoor enthusiast with a passion for running• Ten years of experience in customer service,

marketing, and e-commerce

Courtney ChissusDigital Marketing Specialist• UW Alumni with BA in Marketing &

Management • 10 years’ experience in customer service• Building brands & relationships, and expressing

creativity through words are my passions

Talason RohlaDigital Marketing Specialist• Foster School of Business Alumni• Dual degrees in Marketing and Finance• Automotive enthusiast with a passion for

modification and performance

Customer Service Team

Yvonne Thompson-WynnSr. Vendor Operational Support• Over 18 years with RPS Marketing• Master’s degree in Writing and Pedagogy• Skilled in corporate training with an emphasis in

on-boarding and systems integration

Julian WassonVendor Operational Support• UW Alumnus, BS Linguistics• Tech hobbyist, assembles his own computers• 5 years of experience in customer service and

warehouse logistics