rpe success story workshop...capture the successes, challenges, and lessons learned ... violence...

8/28/2012

1

RPE Success Story Workshop

RPE Grantee MeetingChicago, Illinois

August 20–21, 2012

National Center for Injury Prevention and Control

Division of Violence Prevention

Nidal Karim, PhD

Behavioral Scientist, CDC

Alan D. Dowell

Health Communication Specialist, CDC

Melissa Byers

Banyan Communications, Inc.

Purpose of the Workshop

� RPE 6-Year Close-Out Report

� Capture the successes, challenges, and lessons learned

� Use of Success Story as part of close-out report

• To highlight a significant accomplishment of your RPE program at the

state and/or local level

� Other uses?

8/28/2012

2

Outline of the Workshop

� In today’s workshop, we hope to cover…

� The Basic “How To” and Utility of Success Stories

� Tour of VetoViolence Success Story Portal

� Introduction of RPE Success Story Categories

� Small Group Activity

ELEVATOR SPEECHPartner Exercise

8/28/2012

3

What does a good story do?

“Good stories cut through the clutter and connect

people’s hearts, opening their minds to your point of

view.

Dull stories don’t, and all too often

that’s what public interest groups are telling.”

~ Andy Goodman

From Storytelling as Best Practice: How stories strengthen your organization, engage your audience, and advance your mission (Fifth Edition)

BENEFITS OF A SUCCESS STORYSuccess Stories, You Say?

8/28/2012

4

What is a Success Story?

� A Success Story is a description of a program, activity,

or strategy’s…

� Progress

� Achievements

� Lessons Learned

� Call to Action

� Success Stories are concise and engaging, and most

importantly, show positive change.

What Are the Benefits of a Success Story?

� Success Stories…

� Tell the story of what difference is being made in terms that can be

understood by the “average Joe”.

� Are a powerful method for grantees to report on progress and

illustrate the work and its influence.

� Uniquely frame program success to facilitate connection with

audiences that may not have otherwise been exposed to the story.

� Allow for internal and external promotion of work.

� Help to build ideas “in the field”.

8/28/2012

5

What Do You Mean by Success?

� Success…

� Is not limited to public health impact, efficacy, or effectiveness.

� Can be different for different types of projects or programs.

� Can be illustrated during the course of a project as well as after

project completion.

� Can include planning, partnerships, capacity building,

implementation, program impact, etc.

Who Wants to Know about Your Success?

� Your Success Story has the potential to impact…

� Federal policymakers

� Local policymakers and stakeholders

� CDC decision makers or Project Officers

� Media

� Potential funders

� Other grantees

� Practitioners and researchers

8/28/2012

6

STORYTELLING AS BEST PRACTICEWise Words from the Experts

Seven Questions to

Sharpen Your Stories

1. Who’s the protagonist?

2. What’s the hook?

3. What keeps it interesting?

4. Where’s the conflict?

5. Have you included telling

details?

6. What’s the emotional hook?

7. Is the meaning clear?

“Even if you have reams of

evidence on your side,

remember: numbers

numb, jargon jars, and

nobody ever marched on

Washington because of a

pie chart. If you want to

connect with your

audience, tell them a

story.”


8/28/2012

7

The 10 Immutable Laws

of Storytelling 1. Stories are about people.

2. The people in your story have to want

something.

3. Stories need to be fixed in time and

space.

4. Let characters speak for themselves.

5. Audiences bore easily.

6. Stories speak the audience’s language.

7. Stories stir up emotions.

8. Stories don’t tell: they show.

9. Stories have at least one “moment of

truth.”

10. Stories have clear meaning.

“When confidentiality or

other reasons prohibit

using factual accounts

about your work or the

people you serve,

developing stories based

on these people and

events can be just as

persuasive and, yes, just as

truthful.”


Scott Simon

NPR

Karen Wilson

UC-Riverside

8/28/2012

8

CHARACTERISTICSOF A GOOD SUCCESS STORY

In Layman’s Terms

A good Success Story…

� …considers the reader and holds her interest.

� Write for your audience, not yourself.

� Remember that readers want to know how your story may help

them.

� Consider framing stories differently for different audiences.

• Decision makers

• Taxpayers

• Reporters or other members of the media

8/28/2012

9


� …includes an emotional hook.

� Who is/was at risk? What was the challenge?

� How does/did the program create change or improve a situation?

� Why is this particular success — this story— important?

� Draw on personal experiences, present facts, and use information

that are relatable to the reader.


� …has a point.

� Fous your story on a specific angle or element of the program or

activity.

� Choose one to three main messages to include in your story.

8/28/2012

10


� …is detailed.

� Good idea to include information about the number of people

affected by the specific type of violence.

� Consider using social math to put data into perspective, e.g.:

• Every 2 minutes someone in the U.S. is sexually assaulted.*

• The number of homicides in the U.S. each year could fill 32 Boeing 747

airplanes with victims.

• See http://wwwn.cdc.gov/NCIPC-SuccessStory/files/SocialMath.pdf.

� If creativity fails, use opening statements in each section of your

story and include clear supporting details, à la:

• Tried and true 5-paragraph essay

• Journalistic style (i.e., who, what, when, where, why, and how at the

beginning, followed by details)* http://www.rainn.org/get-information/statistics/frequency-of-sexual-assault, accessed 08/16/2012.


� …is clear.

� Use short, familiar words such as doctor instead of physician.

� Use plain language and short sentences (~15 words or less);

eliminate unnecessary words or phrases.

� Use active language as much as possible, e.g.:

• “…she received a call from the doctor.” (passive)

• “…the doctor called her.“ (active)

8/28/2012

11

PLAIN LANGUAGEIndividual Exercise

Plain Language Exercise

� Example 1

� With a substantial portion of Jefferson County, east of Houston,

adults over 19 years of age, the goal of the Jefferson County Sexual

Violence Prevention Coalition (JCSVPC) was to reduce the

prevalence of sexual violence by increasing the perception among

community members that social norms are non-violent and there

are more social pressures and rewards for non-violent norms.

� Example 2

� In 2010, according to medical and crime victims data, the

estimated prevalence of adult women who reported a sexual

assault in Jefferson County was 15%.

8/28/2012

12

TONELast Word

VETOVIOLENCESUCCESS STORY PORTAL

Introduction to Success Stories

8/28/2012

13

Success Stories on VetoViolenceViolence isn’t something that just happens and you can’t do anything about

it…actually, you can prevent it. ~ Rodney Hammond, PhD

Welcome and Definitions

8/28/2012

14

Log In

My Stories Home Page

8/28/2012

15

Violence Prevention Topics

Template Selection

8/28/2012

16

Fields and Text

Help Avatar

8/28/2012

17

Call Out Quote

Image Selection

8/28/2012

18

Story Submission

Success Stories Archive

8/28/2012

19

Questions

RPE Success Story Categories

� Strong Leadership

� Multisectoral Collaboration

� Prevention Education

� Training Professionals

� Social Norms Change

� Policy and Education

� Coalition Building

� Community Mobilization

� Evaluation Efforts

� Sustaining Efforts

Yes, there are TEN possible

categories!

8/28/2012

20







� Policy and Education





There is a Veto Violence

worksheet for each category



� The championing of sexual violence prevention by leaders or

groups of leaders in governmental and non-governmental

organizations within a state and/or local community.


� Active and engaged partnerships between organizations from

different sectors to promote and support sexual violence

prevention.

� In true collaboration partners exchange information, modify

activities, share resources, and enhance the capacity of one

another for mutual benefit and to achieve a common purpose by

sharing risks, resources, responsibilities, and rewards.

8/28/2012

21



� Educational programs for the promotion of changes in awareness,

knowledge, attitudes and/or behaviors regarding sexual violence.

� Quality prevention programs adhere to the 9 Prevention

Principles (Nation et al., 2003)


� The provision of sexual violence prevention trainings to

professionals from different sectors.

� Sexual violence prevention must be the focus of the trainings.

Nation, M., Crusto, C., Wandersman, A., Kumpfer, K. L., Seybolt, D., Morrissey-Kane, E., & Davino, K. (2003). What works in prevention: Principles of Effective Prevention Programs. American Psychologist, 58,

449-456.



� Changing the prevalence of sexual violence through strategies

that lead to an increased perception among community members

that social norms are non-violent and there are more social

pressures and rewards for non-violent norms.

8/28/2012

22


� Policy & Education• Public policy education—educational activities to increase

community awareness and engagement in sexual violence prevention

by educating community members, leaders, and policy makers about

proven and promising-strategies to prevent sexual violence.

• Organizational policy development and support—the creation of

new policies or supporting the implementation of existing policies

within organizations that establish expectations of conduct and

practice for individuals and establish an organizational climate that

promotes the prevention of sexual violence.



� A process by which community members and organizations

come together to achieve a common goal, in this case preventing

sexual violence.


� Engendering change in communities by facilitating community

ownership and action to prevent sexual violence.

8/28/2012

23



� Systematic ways to improve and account for strategies, practices,

programs, and/or policies for sexual violence prevention using

procedures that are useful, feasible, ethical, and accurate.


� Strategies to sustain sexual violence prevention work at the

state and/or local community level.

Instructions for Writing your RPE Success Story

� Timeline and Instructions Handout

� Timeline

• September and October 2012 – POs will work with you to reach a

decision on success story category you will be using.

• October 2012– January 2013 – You will exchange drafts of success

story with your PO and they will provide feedback on drafts with final

success story being submitted in January 2013 as part of the close out

report.

� Instructions

• Provides detailed instructions on how to use the RPE category specific

worksheet with the VetoViolence Success Story portal

8/28/2012

24

Small Group Exercise

� Instructions

� One person from group volunteer a significant accomplishment of

your RPE program

� Pick a category that would be the best frame for the

accomplishment

� Work through the specific Success Story Worksheet for Veto

Violence

� Report out

Helpful Resources

� Storytelling

� Storytelling as Best Practice

� Don’t’ Be Such a Scientist: Talking Substance in an Age of Style

� Invisible Ink: A Practical Guide to Building Stories that Resonate

� Tell Me a Story: Narrative and Intelligence

� CDC’s DASH, “How to Develop a Success Story”:

http://www.cdc.gov/healthyyouth/stories/pdf/howto_create_succ

ess_story.pdf

� Plain Language

� Federal plain language site: www.plainlanguage.gov

� CDC Health Literacy Guidance and Standards:

http://www.cdc.gov/healthliteracy/DevelopMaterials/GuidanceSt

andards.html

8/28/2012

25

National Center for Injury Prevention and Control

Division of Violence Prevention

Questions?

Nidal Karim, PhD

[email protected]

Alan D. Dowell

[email protected]

Melissa Byers

[email protected]

rpe success story workshop...capture the successes, challenges, and lessons learned ... violence...

Documents