Royal School of Church MusicLogo guidelines - print and digitalJune 2016

Royal School of Church MusicLogo Guidelines

Correct usage - print

Guidance• When using the RSCM logo please ensure there is at least a 5mm gap around the perimeter of the logo. For the horizontal measurement this should be measured from the “C” as this is the largest part of the logo.

• The RSCM Blue logo should only be used on white, or light coloured backgrounds.

• The RSCM White & Gold logo should only be used on dark backgrounds

• Area logos can be created using the Minion Pro font (or Times New Roman in office documents). The area name needs to stretch along the length of the logo. However the font must be kept in proportion with the size of the logo. We recommend the height being around a third of the main logo.

• Only use the logos that can be downloaded from www.rscm.com/logos

5mm minimum

5mm

minim

um

5mm minimum

5mm

minim

um

RSCM Blue logo on white background

RSCM White & Gold logo for dark background

RSCM Area logos5mm minimum

5mm

minim

um

B r i s t o l & S w i n d o n

5mm minimum

5mm

minim

um

B r i s t o l & S w i n d o n

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Incorrect usage - print

Pg 2 | RSCM Logo Guidelines 2016

Do not distort the logo in any way.

Don’t place the logo on photos that aren’t suitable for the logo type.

Do not change the colours of the logo.

Do not rotate the logo.

Bristol & Swindon

Area logosMake sure the text doesn’t look out of proportion. The area name must still be 5mm away from the bottom of the logo.

Other social mediaIf you require a logo for a different social media platform, please contact marketing@rscm.com

Pg 3 of XX RSCM Logo Guidelines 2016

EmailsAn RSCM area email header is available to download fromwww.rscm.com/logos to use on emails. The recommended width for the email header is 200px. To insert the header you will need to save the banner on your computer, open a new email and click “insert image”.

Facebook and Twitter profile picturesFacebook Recommended size min 800px by 800pxTwitter recommended size 400px by 400pxEnsure your logo is centralised in the square box.you do not need to worry about a border as this will be added when you upload the image.

800px minimum

Bristol & Swindon

800px minim

um

B r i s t o l & S w i n d o n

400px minimum

400px minim

um

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Correct usage - Digital

If you prefer, you can just use the RSCM logo, or your RSCM area logo on the newsletter. Please use the same guidelines and spacing as recommended in the print format.

Email hints and tips• A simple way to create a neat email using the header is by inserting a table with 2 rows into your email. Then insert the header into the top row (re-size to fit), then use the second row to add your text. Once you have added your content you can select the table (using the top left hand box that appears with a cross in it) and then go to table tools > design click on borders and select no borders. This will make your design look a little cleaner.

• Whether you use the logo or a header make sure it’s at the top

of your email so it’s clear who the message is from.

• We suggest that your sender name has RSCM in the “from” box so it’s clear who the email is from and encourages people to open your message.

• We also recommend that you add the following details to your email footer: Registered charity no. 312828), main area contact name, phone number, email address, area specific website and www.rscm.com website.

Bristol & Swindon

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Incorrect usage - Digital

Facebook and TwitterMake sure the logo doesn’t get cut off.This is usually happens when a square image is uploaded due to not uploading a square image

Don’t squeeze the logo to fit. Make sure the logo and text is kept in proportion.

Bristol & Swindon

If you wish to use a photo for your area profile picture, please do, but please don’t put the logo over the top of the image.

Logo placement

Printed documents

A5 & A4Depending on the content of your

flyer, we suggest you put the logo in

the bottom right hand corner.

If you are using InDesign, we suggest

the following document set up:

• Top margin - 12mm

• All other margins - 10mm

• 6 columns 3mm gutter

We suggest you put the logo along

the margin lines.

10mm

12mm

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EmailsHere are some suggested layouts for email newsletters

Pg 6 | RSCM Logo Guidelines 2016

Where to find our logos

The following logos are available at www.rscm.com/logos

JPEG

• RSCM Colour CMYK (Best for printed documents)• RSCM Mono CMYK (Best for printed documents)• RSCM Mono RGB (suitable for HTML emails)• RSCM Colour CMKY low res (smaller image for documents that you might be emailing)• RSCM Colour RGB (suitable for HTML emails)• Area newsletter masthead – suitable to use as email headers

Master files (These files are suitable for use with Adobe creative suite)

• RSCM Colour CMYK (eps)• RSCM White and Gold (transparent background) (eps) – it is not possible to supply this type of logo as a JPEG• RSCM Area Facebook profile template (INDD – can only be used with InDesign)

Where to get help

For further help and guidance on using the RSCM logo please contact

E: marketing@rscm.com

T: 01722 424848

www.rscm.com/logos