royal food corporation
TRANSCRIPT
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SUBMITTED BY :-
SHAILENDRA SINGH SHEKHAWAT
CMBA 1ST
SEM ROLL NO. 56
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INDEX
o LOCATION
o ACKNOWLEDGEMENT
o INTRODUCTION
o COMPANY PROFILE
o COMPANY HISTORY
o COMPANY MISSION
o COMPANY VISION
o PRODUCTo FLAVOURS
o QUALITY
o NEW PROMOTIONAL SHEME
o OUR BRAND AMBASSDOR
o RESEARCH & DEVELOPMENT
o THE MARKETING STRENGTH
o CERTIFICATIONS & BANKERS
o SOCIAL AWARENESS PROGRAMEo ACHIEVEMENTS
o IMPORT & EXPORT
o SALES GRAPH
o COMPARISION
o VALUES
o BALANCE SHEET
o HERARCHY OF ROYAL BISCUITS
o DISTRIBUTION NETWORKS
o DIFFERENT TYPES OF BISCUITS
o ENVIRONMENT POLICY
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LOCATION-
Head office:-
Royal food company
Si!ap"#a R$$CO ind"%!#ial a#ea
&aip"# '( no. ) *+,6*55*1
a/ ) *101- 226+56
S"3%idia#y:-
Royal food company
Nea# 4an(eda c#ice! #o"nd
M"m3ai Ma(a#a%!#a $ndia.
7EB - 444.#oyalfood%.com
E-MA$L - #e%pon%e8#oyalfood.com
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AKNOWLEDGEMENT
$ 4i%( !o acno4ledemen! 9#. S.B. C(o#adia T(e
9i#ec!o#; fo# i3in !(e idea of c#ea!in o4n
company p#ofile and in%pi#in !o do !(i% p#o&ec!
and al%o #ende#in (i% p#ecio"% (elp and "idance.$ al%o e/p#e%% %ince#e !(an% !o M#. M.S.
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INTRODUCTION
>$N9$A?S TASTE@
C.E.O SHA$LEN9RA S$N
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COMPNAY PROFILE
COM'NAD NAME :- RODAL OO9 CO.
'RO9CT :- B$SC$TS
'R$MARD BS$NESS TD'E:- MANAECTRE
DEAR STARTE9 :-***
LE
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HISTORY
T(e ac!ion in !(e 3i%c"i!% ma#e! i% (oo!in "p 4i!( !(e
old ma&o#% 3ein c(allened 3y ne4 en!#an!% 4(o (a=e
3een ca!e#in !o p#emi"m %emen! 3"! (a=e no4 %e!
!(ei# %i(!% on !(e ma%% ma#e!. T(e comin #e4
mon!(% 4ill %ee 4(o i% on !(e !op and 4(o 4in !(e (ea#!and mind of $ndian 3i%c"i! lo=e#% $ 4i!( Royal 3i%c"i!
decided !o en!e# in !(e $ndian 3i%c"i! ma#e! in Ap#il
*** 4i!( p"nc( line > $ndia?% Ta%!e@. $ni!ially $ %e! "p a
plan! and (ead office in aip"# a! Si!ap"#a ind"%!#ial
A#ea. 7i!(in a %inle yea# Royal 3i%c"i!% o=e#!oo 1,J
of ma#e! %(a#e of 3i%c"i!%. T(e feed3ac% 4e #ecei=ed
f#om o"# con%"me#% 4e#e !(e only %o"#ce of o"#
mo!i=a!ion.
Royal 3i%c"i!% a#e doin 4onde#f"l
&o3 4i!( #ea! %"cce%% i! (a% occ"pied no! only o"#
c"%!ome#?% !a%!e 3"! al%o !(ei# (ea#!% and mind%.
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MISSION
S"cceeded in !(e ma#e! place 3y fo%!e#in a 4innin
c"l!"#e 4(e#e employee% a#e (i(ly !alen!ed commi!!ed
and #eflec!i=e of o"# lo3al c"%!ome#% and #econiKed a%
o"# #ea!e%! %!#en!(.
9 :- 9eli(!in c"%!ome#% in fi#%! and fo#emo%!.
E :- Empo4e#ed employee% 4(o en&oy !(ei# 4o#.
L :- Li=in "p !o o"# %(a#ed =al"e%.
$ :- $nno=a!i=e idea!ion !(#o"(o"! !(e co. and
con!in"o"% imp#o=emen! in e=e#y!(in 4e do.
< :-
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PRODUCT
Royal 3i%c"i!% (a=e !(e ma/im"m #ane of 3i%c"i!%
p#od"c!% in $ndia. $! (a% p#efe#ence fo# !a%!e% a% pe#
3"de!. T(e#e a#e many fla=o#% of 3i%c"i!% lie c(ocola!e
!#ea! l"co%e !#ea! (ea#!3ea! c(ocola!e !ano manoc#eam c#eamy o#ane e!c. 4(ic( a#e =e#y #ic( in "ali!y
and !a%!e. T(a!?% 4(y 4e a#e a! !op !o %ell 3i%c"i!% in
$ndia. Royal food (a% p#iced i!% p#od"c!% on !(e p#inciple
of #eal =al"e fo# money.
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FLAVOURS
$ndian 3i%c"i!% ma#e! can 3e %emen!ed in !(#ee
diffe#en! 4ay% namely on !(e 3a%i% of fla=o"#% on !(e
3a%i% of con%"me# %emen! and on !(e 3a%i% of %!oc
eepin "ni!%. On !(e 3a%i% of fla=o"#%. T(e ma#e!!oday (a% a n"m3e# of fla=o"#% lie 3"!!e# !#ea!
c(ocola!e !#ea! c(ild !oon% ca%(e4-!#ea! 3anana c#eam
in mano c#eam leamony !#ea! %al!-Ki#a !ada.
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RAW MATERIAL
7HEAT LORS
S
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QUALITY
A! RC commi!men! !o "ali!y i% an a!!i!"de. Beca"%e
o"# aim i% !o ain no! only p#ofi! 3"! al%o 4in c"%!ome#?%
(ea#! and mind 3y i=in !(em #ea! %a!i%fac!ion 4i!(
#ic( "ali!y and !a%!e. 7e con!ain% only !(e 3e%!ineiedien!% 3e a! 4(ea! l"co%%"a# ca%(e4#ic(
c(ocola!e% and f#"i!% p"lp% e!c.
O"# fac!o#ie% a#e loca!ed a! %!#a!eic
loca!ion% %o a% !o en%"#e a con%!an! o"!p"! and ea%y
di%!#i3"!ion. Eac( (i%!o#y (a% %!a!e-of- !(e a#! mac(ine#y
4i!( a"!oma!ic p#in!in pacin facili!ie%.
All RC p#od"c!% a#e man"fac!"#ed
"nde# !(e mo%! (yienic condi!ion%.
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NEW PROMOTIONAL SCHEMES
7e a#e %inin S(a#"( (an and Sania mi#Ka a%
o"# p#od"c! 3#and am3a%%ado# fo# o"# p#od"c!
p#omo!ion %c(eme.
7e a#e i=in %c(eme in 4(ic( a c"%!ome# 4ill e!
one pac 3i%c"i! of any fla=o"# on !(e p"#c(a%e of
fo"# diffe#en! fla=o"#% 3i%c"i!%.
7e a#e i=in c"%!ome# a family pac 4i!(
diffe#en! fla=o"#% of 3i%c"i!% fo# diffe#en! ae ofpeople in !(i% pac 4e paced 1* fla=o"# of 3i%c"i!
a! a co%! of R% 1**
7e a#e impo#!in %ome mac(ine#y f#om .S.A fo#
3e!!e# "ali!y of 3i%c"i!%.
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OUR BRAND AMBASSDORS
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RESEARCH AND DEVELOPMENT
RC (a=e i!% %epa#a!e #e%ea#c( depa#!men! in eac( Kone
of co"n!#y. C"##en!ly 4e a#e #e%ea#c(in on !(e ne4
fla=o# fo# ne4 la"nc(e%. O"# #e%ea#c( %ea#c(e# al%o
!ae% ene#al people?% opinion f#om diffe#en! pa#! of
$ndia. O"# #e%ea#c(e#% al4ay% !ae co##ec!i=e %!ep% fo#inc#ea%e in !(e "ali!y of 3i%c"i!%.
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THE MARKETING STRENGTH
T(e e/!en%i=e di%!#i3"!ion ne!4o# 3"il! o=e# !(e yea#%
i% a ma&o# %!#en!( fo# RC p#od"c!%. RC 3i%c"i!% a#e
a=aila3le !o con%"me#% e=en in !(e mo%! #emo!e place%
and in !(e %malle%! of =illae% 4i!( a pop"la!ion on of
&"%! 5**. RC (a% nea#ly 15** 4(ole%ale#% ca!e#in !o
05*** #e!ail o"!le!% di#ec!ly o# indi#ec!ly. A !4o
("nd#ed %!#on dedica!ed field fo#ce %e#=ice% !(e%e
4(ole %ala#ie% and #e!aile#%. Addi!ionally !(e#e a#e 21
depo!% and C aen!% %"pplyin food% !o !(e 4ide
di%!#i3"!ion ne!4o#.
T(e RC ma#e!in p(ilo%op(y emp(a%iKed
ca!e#in !o !(e ma%%. 7e con%!an!ly endea=o# a!
de%inin p#od"c!% !(a! p#o=ide n"!#i!io"% and f"n !o
common man. Mo%! RC offe#in% a#e in !(e lo4 and
mid-#ane p#ice %emen!.
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CERTIFICATION
$SO +***
$SO10**1
A
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SOCIAL AWARENESS PROGRAMME
$! i% o3=io"% !(a! e=e#y 3"%ine%% %!and% fo# p#ofi!
main. 7i!(o"! p#ofi! no one da#e !o do 3"%ine%%
!(e#efo#e o"# company al%o %!and% fo# p#ofi! main 3"!
4i!( p#ofi! main o"# company i=e% %ome %ocial
a4a#ene%% p#o#am% lie e%!a3li%(in %c(ool% and
collee% fo# poo# people and !(ei# c(ild#en and fo# poo#people and !(ei# c(ild#en and al%o company 4o#e#% f#ee
medical c(ec "p !emple% i=in (o"%e !o 4o#e#%
4i!(o"! #en!. 7e al%o la"nc( c(a#i!y p#o#am% and
p#o=ide f"nd% !o poo# and needy pe#%on%. 7e a##ane
3lood dona!ion p#o#am% f#om !ime !o !ime.
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ACHIEVEMENTS
RC 4a% #ecipien! of !(e ne%! ne4 en!#y p#od"c!
a4a#d% in **1.
Be%! c"%!ome# %a!i%fac!ion A4a#d in yea# **2.
Na!ional A4a#d fo# de=elopin 3ein %econd e=e#
3i%c"i!% fac!o#y !o 3e 1**J CC f#ee.
Recei=ed old fo# "ali!y and 3#and imae in
B#"%%el% A4a#d%.
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IMPORT AND EXPORT
T(e immen%e pop"la#i!y of R..C p#od"c!% in $ndia 4a%
al4ay% a c(allene !o o"# p#od"c! capaci!y. No4 "%in
mo#e mode#n !ec(ni"e% fo# capaci!y e/pan%ion 4e
(a=e 3e"m %p#eadin o"# 4in% and a#e oin lo3al.
R..C 3i%c"i!% and confec!iona#ie% a#e
fa%! ainin accep!ance in in!e#na!ional ma#e!% %"c( a%
A3" 9(a3i Af#ica 9"3ai So"!( Af#ica and S#ilana.
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SALES GRAPH
Sale% !"#no=e# fo# la%! %i/ yea#% i=en 3elo4-
Dea# R% la(;
***.**1 **
***.** 2**
***.**2 01****.**0 5*
***.**5 61*
***.**6 ,*
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COMPARISION
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VISION
ACR$N< THE 0*J MARGET SHARE O
$N9$AN OR
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BALANCE SHEET
LIABILITIES AMOUNT ASSETS AMOUNT
CAPITAL TANGIBLE
ASSETSE$TD SHARE 1 C# REE HOL9 HAN9 0 C#
RESERFE
SR'LS
0 C# LEASE HOL9
HAN9
2 C#
9EBENTRE 5 C# B$L9$N< 1 C#
'REERANCE
SHARE
6 C# MACH$NERD 15 C#
BANG LOANS 2 C# INTANGIABLE
ASSETS'RO$T C# 7EBS$TE
9EFELO'MENT
COST
1* LAGH
CURRENTLIABILITIES
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ORG HIERARCHY OF ROYAL BISCUITS
Ma#e!in Manae# inance Manae# HR Manae# '#od"c!ion Manae#
Sale% Manae#
Ad. 9ep?!. F. '. of Sale%
Reional Sale% Manae#
C.Acco"n!an!
Acco"n!an!%
F.'. of H R
H. R. Manae#
S"pe#=i%o#
F. '. of '#od"c!ion
R 9 Manae# Mf. ni!
CEO SHA$LEN9RASH$N
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DISTRIBUTION NETWORK
Pr!"#$!%
V#'! Pr!"#$!% () "*+!"
Ad=e#!i%in%
Head9i%!#i3"!i=e Head
Reional %ale%
9i%!#i3"!ion
9i%!#ic! Sale%
9i%!#i3"!ion
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OUR DIFFERENT TYPES OF BISCUITS
VARIOUS RANGES OF R.F.C
BISCUITS.
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ENVIRONMENT POLICY
Royal food i% one of !(o%e companie% 4(o came fo#4a#d !op#e%e#=e na!"#e 4(en i! &oined (and% 4i!( 7o#ld 7ide "nd
77; !o p#o!ec! !(e na!"#al en=i#onmen! and i!% 4ildlife.
T(#o"( an a##anemen! 4i!( !(e ape/ 3ody of 77 a pa#! of
!(e %ale p#oceed% f#om >'o4e# 77@ collec!ion T-%(i#!% 4e#edona!ed !o !(e 77.
A fo#e%!a!ion p#o#am alon 4i!( >%a=e !(e
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COMPARISION
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CUSTOMER QUOTES
O"# company p#o=ide% food p#od"c!% %pecially 3i%c"i!%
acco#din !o !(e c"%!ome# need% and 4an!%.
7e al4ay% mae o"# p#od"c!% fo# !(e c"%!ome# %a!i%fac!ion.
7e p#o=ide p#od"c!% in #i(! !ime and in #i(! "an!i!y.
7e mae modifica!ion in o"# p#od"c!% acco#din !o c(ane in
c"%!ome#% #e"i#emen!.
7e facili!a!e f#ee if!% and di%co"n!% fo# c"%!ome#% a!!#ac!ion.