routing opportunity creation: wan conversation with customer

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Routing Opportunity Creation: WAN Conversation with customer

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Page 1: Routing Opportunity Creation: WAN Conversation with customer

Routing Opportunity Creation: WAN Conversation with customer

Page 2: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Market forces adding to WAN challenges

1. Smartphones and Tablets are creating huge demand for Internet Traffic.

2. Consumption of Rich Media Applications and Video has increased significantly in every environment

3. Cloud Services adoption from business is putting significant pressure on MPLS WAN

4. Controlling user access to internet is not the only solution

Page 3: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Customer / Network Manager Objections & Challenges1. Router is still not reached last date of support

2. No WAN budgets available

3. Need to spend the budget for increasing Internet Capacity

4. Rolling out a new Cloud services requires significant amount of Network Change Management w.r.t ACL updates and creating lots of head-ache for network team

5. We have point product solutions from BoB (Best of Breed) which works – UTM from Fortinet, Steelhead from Riverned etc

Page 4: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Top-3 Reasons: Why WAN needs attention?

Do More with what you have on WAN• Double WAN Bandwidth (Active Standby; Active – Active Links)• Application Level Load Balancing across links

Save on WAN Operations Cost• Dual MPLS to Hybrid WAN Arch• Transport Independence enables easy changes

Enhance End User Experience• Offer LAN like performance over WAN• Intelligent Caching for http Apps, Content Pre-positioning, Live Video

Broadcasts etc

Page 5: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Doing more with what you have

Specifics on how Active – Standby to WAN to Active-Active WAN can work to offer increased capacity

What if customer has only two last mile MPLS ports but not on SP backbone?

Typically is there any incremental cost if you use both links…keeping exceptions aside.

Page 6: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Save on WAN Opex Cost

Calculations on how

Page 7: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Enhance End User Experience

Specific common application performance examples on how

Page 8: Routing Opportunity Creation: WAN Conversation with customer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Call to Action

1. Intelligent Branch Sales pitch2. IWAN and AKC CPOC/Demo3. Win Rewards $$ on POC and sale

Page 9: Routing Opportunity Creation: WAN Conversation with customer