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Mobile in Affiliate MarketingMobile in Affiliate Marketing

Kevin Kozinchik – Director of European Sales, LinkShareKevin Kozinchik – Director of European Sales, LinkShare

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The Big Question:The Big Question: Will mobile commerce ever pick up Will mobile commerce ever pick up in the UK and if so is it relevant to in the UK and if so is it relevant to affiliate marketing?affiliate marketing?

The Future of Mobile Commerce The Future of Mobile Commerce In the UKIn the UK

The Answer:The Answer: If other markets (Japan and US) If other markets (Japan and US) and the growth of the internet and the growth of the internet are any indication of what is to are any indication of what is to come then YES!come then YES!

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Background Info:• Mobile edges out PC platforms as internet access device• PC commerce is more prominent on weekends and mobile during the week• Majority of Japanese retailers have a mobile commerce site• QR Codes enable offline advertising to be monetized online via mobiles

Japan and Mobile – The Future of the UK?Japan and Mobile – The Future of the UK?

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• What is a QR Code?– Matrix code (or two-dimensional bar code) created by Japanese corporation

Denso- Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.

Mobile Affiliate Marketing in JapanMobile Affiliate Marketing in Japan

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Mobile Affiliate Segments• Loyalty/Reward Sites• Voucher Sites• Offline affiliates (using QR codes)• Publishing houses (QR codes in advertising)• Search affiliates (via mobile search engines)

How it is being used….?

Mobile Affiliate Marketing in JapanMobile Affiliate Marketing in Japan

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Ads Inserted Into Credit Card Statements or Shipped Orders….

Merchant

1) Merchant to Merchant Promotions1) Merchant to Merchant Promotions

QR CodeQR CodeScannedScanned

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Selects goods on TV and scan with mobile…..

Merchant

2) Ads on IPTV2) Ads on IPTV

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players

Buy the goods used by Game characters!

3) Ads Within Gaming and Amusement Parks3) Ads Within Gaming and Amusement Parks

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Merchant

4) Ads in Catalogues and Print Ads4) Ads in Catalogues and Print Ads

Buy goods on your mobile via offline ads and catalogues….

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5) Buy Items From Your Favourite TV Shows5) Buy Items From Your Favourite TV Shows

○○ □□☆☆○○ □□☆☆夏休みアイテム特集○○ □□☆☆

Watch TV on your Watch TV on your mobilemobile

Product Links Product Links Embedded in Embedded in

ShowsShows

Click to buy during Click to buy during or afteror after

Merchant

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Mobile in Japan: What People Buy OnlineMobile in Japan: What People Buy Online

• This is the US/UK in 2-3 years: $88 billion in m-commerce by 2009

Source: crmtrends.com

PCsPCsBooks / MagazinesBooks / Magazines

Clothing / AccessoriesClothing / Accessories

Healthcare / Diet ProductsHealthcare / Diet Products

Food / BeverageFood / Beverage

CD / DVD/ VideoCD / DVD/ Video

ElectronicsElectronics

Travel & HotelsTravel & Hotels

MobileMobileTravel & HotelsTravel & Hotels

Clothing / AccessoriesClothing / Accessories

Books / MagazinesBooks / Magazines

Event TicketsEvent Tickets

CD / DVD/ VideoCD / DVD/ Video

Healthcare / Diet ProductsHealthcare / Diet Products

Cosmetics / PerfumesCosmetics / Perfumes

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Anything can be Sold via Mobile!Anything can be Sold via Mobile!

Interior Shop Hirureed

1,200 sofas sold during a 3-day sale!

http://m.rakuten.co.jp/hirureed

The right operation enables Merchants to sell anything via mobile

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• Small proportion of US retailers have mobile commerce sites but that number is growing rapidly

• How it is being used in affiliate marketing:– Click to call– Price Comparison– Vouchers

• Future uses – Similar to Japan but QR codes for sure

US Mobile and Affiliate MarketingUS Mobile and Affiliate Marketing

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US Mobile in Affiliate MarketingUS Mobile in Affiliate Marketing

Vouchers and Vouchers and Comparison now…Comparison now…

Monetizing offline ads Monetizing offline ads via QR codes soon!via QR codes soon!

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The Conclusion….

It is only a matter of time in the UK! Whynot be an early adopter? LinkShare is….