rough guide door knocking
TRANSCRIPT
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a rough guide to
door-knocking
on climateJUNE 2010
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The weekend before last, I door-knocked with others in Newtown. It was the best thing I have done on climate
for ages I started the day with a great deal of trepidation (my biggest fear was about not wanting align our
movement with evangelical modes of building participation) I walked away wanting to door-knock my whole
suburb and maybe I will.
Jenny Curtis, BalmainRozelle Climate Action Group, June 2010
Why door-knock?Door knocking is easy, fun and one of the most effective ways of getting our message
into the community and having an impact.
Research by the union movements your rights at work campaign established that door-knocking was a key factor
in shifting public opinion and was the best tool used by the campaign.
It is important to understand the primary purpose of door-knocking.
In one word, it is to change the vibe of the electorate.Getting someones email for climate action groups contact
lists, or their involvement in a forthcoming event or forum is useful, but it is the icing on the cake.
What do we mean by the vibe? We know from marketing research and other campaigns that the more we canget a single idea or meme circulating and repeated, the more it will shift or sway opinion.
Recently the term internet meme has been termed to describe a catchphrase or concept that spreads rapidly
from person to person via the Internet, largely through Internet-based email, blogs, forums, social networking sites
and instant messaging.
Door-knocking is another means of spreading the catchphrase. A recent example of a meme is the way the term
backip, which was rst applied to Kevin Rudds decision to drop the CPRS, rapidly became a (derogatory)
description of his general political mode.
In the Replace Hazelwood campaign, two key ideas we wanted to get through were that:
Kevin Rudd has backipped on climate change and the government needs to replace Hazelwood.
a rough guide to
door-knocking
on climate
about this guideThis rough guide was prepared by Damien Lawson and David Spratt for the Victorian Climate Action Centre.
The case study example used in these notes is the Replace Hazelwood door-knocking campaign conducted
by a number of climate action groups in association with the Climate Action Centre in Melbournes inner-north
from May 2010 onwards, in the leadup to both State and federal elections in late 2010. The areas covered
are now marginal LaborGreens seats. The specic scripts and messages of course depend on the specic
circumstances and locations.
Our special thanks go to Climate Action Moreland and its members and volunteers who participated in and
co-organised the rst door-knocks in Brunswick during April and May 2010. The experience and feedback from
the 40 volunteers was important in developing some of the methods discussed in this guide.
http://www.climateactioncentre.org/http://www.replacehazelwood.org.au/http://climateactionmoreland.org/http://climateactionmoreland.org/http://www.replacehazelwood.org.au/http://www.climateactioncentre.org/ -
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3a rough guide to door-knocking for climate action
So in talking to people, these ideas were connected as: In this election year we are talking to people about
the need to replace Hazelwood Power station, Australias dirtiest power station, with clean energy. This is more
important than ever because Kevin Rudd has backipped on strong action on climate. So just by knocking on
peoples door and saying those key phrases and leaving a leaet, the main job is already done.
Understanding this should give people condence that anyone can doorknock, because the main job is not to
convince people of a complicated proposition, but to get the meme in their heads. Even if they disagree and leave
the door and go back to the kitchen and say some idiot about that power-station Hazlewood, the door-knocking
has been successful because the idea is circulating.
So you dont need to know everything about climate change or the specic issue or be an eloquent and convincing
person to be an effective door-knocker, you just need to give it a go and you will have been sucessful..
so whats the topic?The purpose of door-knocking is NOT to give people a big, long download on an issue. Most wont listen for that
long, and wont remember most of what you said. Generally they will leave the conversation with two or three
phrases in their head.
In the Replace Hazelwood campaign they were dirty coal ... Hazelwood ... replace ... clean energy... government
must act.. not backip.
This can be backed-up by a yer with some more information, an action people can take (make a phone call to a
politician, join a facebook group, visit a website etc), details about the local climate action group and/or information
about a forthcoming local climate event or forum.
A petition (Appendix 1) is useful because it is simple action that residents can take on the spot (and some will sign
thinking its the quickest way to nish the conversation), and it also provides an effective way for people to opt inand supply email or other contact details to build the local climate groups communications circle.
For door-knocking to be effective, it is important to highlight a specic action that people can understand and think
is (probably) feasible. So it is better, for example, to talk about replacing Hazelwood than just say close down all
coal because the latter has no specic target, and most people wont believe that all coal can be closed down at
once. If most people feel that what you are saying is not practical/possible, and you cannot in a straight-forward
manner give them reasons to believe that it is, then the effort is wasted.
Another way of thinking about are the so called SMART objectives used in strategic campaign planning and
project management - SMART stands for Specc, Measurable, Achievable, Relevant and Time-Bound.
Similarly whilst a door-knocking campaign might wish to highlight the need, for example, for 100% renewableenergy, it will get a better grip both on residents and on the local politicians if the specic message is about a
particular policy action. The meme is less about an idea (information) than an outcome (action) for which sufcient
community concern can be expressed or mobilised for the local political representatives to fear about their future if
they ignore it.
This is why we have also talked about Hazelwood being a key election test.
It is also hard to talk about actions which are complicated in operation or terminology. That was one part of the
problem with the CPRS.
Establishing what is relevant to a local area depends on local knowledge and talking to local community activists
and leaders, but can also be informed by:
recent polling
focus-group research, particularly on what language and images are most effective
research about communications and framing of ideas around climate.
http://en.wikipedia.org/wiki/SMART_criteriahttp://en.wikipedia.org/wiki/SMART_criteria -
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4a rough guide to door-knocking for climate action
vote em where it hurtsIt is easy to have an aversion to elections. They are stage managed, dominated by the big parties and often
bring out the worst in our leaders and community. But they are also an opportunity to be heard, because
peoples eyes and ears are more open in an election year. More importantly, they are an opportunity to exert
our power as a movement by causing the government pain, especially if we are able to make climate the issue
in knife-edge seats such that a Minister or backbencher could be turfed out because they failed to listen to
what the climate movement was advocating. This would create a large number of parliamentarians very quickly
becoming advocates for movement policies inside the government, because they fear this would happen to
them. Doing this is not easy, but it is possible. It requires organisation, a commitment to prioritising certain
seats, and identifying one or two election messages on which to campaign in the community.
And it requires door-knocking. There is now a lot of discussion about community organising in the movement
and this is a good thing. We have even started to do door-knocking in some of our communities. We need to
grow this commitment, learn from each other and implement it in the election lead-up. We also need to commit
to continuing it well past the election year. Lets starting planning next years national climate door-knock daynow.
From: 10 lessons for the climate movement (redux) by Damien Lawson, in Talk Climate, published for the
second Australian Climate Action Summit, Canberra, March 2010.
recruiting volunteersIt is good to advertise in advance two or three different days and times when door-knocking will happen. It helps
recruit people who may be busy on one day, but not another.
Explain that no previous experience is necessary, training will be provided, and that most people nd it arewarding and engaging experience.
Ask people for a commitment of three hours (half an hour training, two hours door-knocking, and quick de-brief/
feedback afterwards).
Tell people what to bring, depending on weather (hats, sunscreen etc). Water is a must because a lot of talking
leaves throats parched and a snack to keep going such as a chocolate or museli bar.
Clearly communicate the starting location, time and day, and conrm with an RSVP, text message or phone calls if
necessary.
If people enjoy the experience, see if they are willing to make a regular commitment for another couple ofsessions, perhaps a month apart.
where and when to door-knockIf door-knocking in a pre-election period, try and do areas that others havent.
If you are working an area where attitudes towards climate vary widely, it may be good to start with a more
sympathetic area, so that people who havent previously door-knocked have a positive experience rst up. Booth
results from the last election are a useful guide.
We recommend door-knocking in pairs, taking opposite sides of the same street or alternate houses if only doingone side. It provides support, encouragement and feedback. In pairs, an area of about 100 houses is about
enough for two people for two hours. If half the people are home, that means about 25 conversations each.
http://http//www.climateactioncentre.org/sites/default/files/talk-climate-lowres.pdfhttp://http//www.climateactioncentre.org/sites/default/files/talk-climate-lowres.pdf -
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5a rough guide to door-knocking for climate action
If doorknocking in pairs, exchange mobile numbers just in case. And have a break half way through to give the
feet and voice a rest.
Google maps are a good way to prepare maps. Print maps in street view and clearly mark areas for each pair of
door-knockers. Do not put boundaries down middle of streets, but include both sides of street to avoid confusion.
If necessary leave a little space between areas the worst thing that can happen is two different volunteers door-
knocking the same house (Appendix 3).
In Google maps, satellite view is an easy way to roughly count rooftops, and also to identify areas which are full of
shops, industry or institutions such as schools and nursing homes.
From our experience afternnoons are best and especially Saturdays and Sundays, but early during the week could
work, especially during daylight saving. It is important to avoid:
dinner times
door-knocking in the dark
getting people out of bed on weekends
training/de-brief/feedbackTry and nd a spot (community centre, house etc) for half-an-hours training in the middle of the area to be door-
knocked, so that people then dont have to walk too far to their block/s. We have also done training in playgrounds
or a park for smaller groups, but it can be less comfortable.
The training should briey:
outline the purpose of establishing a vibe and that everyone can do it
go through the script and the materials being used such as yers, petitions or questionnaires
briey discuss likely questions (including privacy issues concerning petitions and personal contact details), and
how to doorknock (section below)
a brief role-play to familiarise people with the script is good.
It may be useful, based on previous experience, to give people a written Frequently Asked Questions.
After the door-knocking, arrange for everybody to assemble at one place (either training location or nearby cafe/
Check out the great
video about door-
knocking in Brunswick
with Climate Action
Moreland, made by The
Vagabond.
http://maps.google.com.au/http://www.youtube.com/user/climateactioncentre#p/a/u/0/fujeOfoaj5Mhttp://www.youtube.com/user/climateactioncentre#p/a/u/0/fujeOfoaj5Mhttp://climateactionmoreland.org/http://climateactionmoreland.org/http://www.youtube.com/user/climateactioncentre#p/a/u/0/fujeOfoaj5Mhttp://climateactionmoreland.org/http://climateactionmoreland.org/http://www.youtube.com/user/climateactioncentre#p/a/u/0/fujeOfoaj5Mhttp://www.youtube.com/user/climateactioncentre#p/a/u/0/fujeOfoaj5Mhttp://maps.google.com.au/ -
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6a rough guide to door-knocking for climate action
pub, etc) to return materials, take ve minutes to ll in a feedback form (see sample Appendix 4) and debrief. If
time permits, talking through the afternoons events and what people have learned is rewarding. And celebrate
your efforts!
the materialsDoor knocking materials will generally include:
clipboard. Tie the pen to clipboard with string and supply a spare pen. Put a large sticker of the climate groups
name (and possibly a relevant photo of a dirty coal facility or a clean renewables image) on the back of the
clipboard (see photo om page 9). Holding the clipboard to your chest so the back is visible to the householder as
you knock is an effective way of describing who you are, and save time and words.
a yer to hand over (Appendix 2).
a petition or questionnaire.
one copy of the script, the map, and a feedback form (Appendix 3) to be completed at the end of the session.
It is important to try and record key elements of verbal feedback and analyse the written feedback, as both are
very effective in improving the process for the next time.
the key message/flyerIt is important to understand that the general public is rarely aware of the detail and complexity of any issue. It is
also important to recognise that words work emotionally as well as convening facts and information. In other words
it is not what you say, but what they hear that is important. So using simple words that match with peoples values
as well as conveying the problem and solution in factual terms will be the most effective.
To use the replace Hazelwood with clean energy message as an example.
The message is deceptively simple but communicating a lot.
Firstly, replace communicates that we want Hazelwood to close, but also that we have a solution. It is positive
and speaks to peoples values of progress and renewal. It also has a collateral advantage in that it helps counter
some of the governments negative messages around loss of jobs and lights going out if Hazelwood is to close.
Secondly, clean energy. Again clean speaks to peoples values. Everyone wants things to be clean: clean
house, clean room, clean bathroom, etc etc. It also implies safety and security from dangerous substances. By
saying clean we are also labeling Hazelwood as dirty without even having to say the word.
Energy is also important again it speaks to values. Energy is a postive word: they are full of energy, I have a lot
of energy at the moment and so on. It is also a simpler word than electricty.
Why not just say renewables? Renewables is a longer and complicated word and does not operate emotionally
or speak to peoples values. When we say clean energy 99 out of 100 people think of solar, wind and other
renewables any way. Try it. Ask a family member or friend what is the rst thing that pops into their mind when you
say the words clean energy? It will be something to do with renewables and we bet it wont be clean coal either.
The coal industry has dropped the phrase clean coal because it doesnt work. People dont believe it, it grates
and it just comes across as spin. That is why they are talking about newgen coal, trying to tap into values of
progress and renewal.
So think hard about what words to use when constructing a message and remember a message is different to a
position or policy, it is about trying to convey and communicate a policy with words that work.
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the scriptVolunteers should be provided a script, and training should include role-play which allows them to practice and
adapt the script to their needs.
Whilst not formally in the script, some people nd it helpful early on to say I am not selling anything (todistinguish from all the door-to-door utility salespeople) and that often produces a more friendly response.
A sample script for Replace Hazelwood was:
Hello, Im..... , a volunteer from the local climate community group ......
Kevin Rudd has backipped on climate change, so we are out campaigning before the election.
We are talking to residents about our campaign to have Victorias dirtiest coal power station at Hazelwood
closed down and replaced with clean renewable energy.
We have some information on why Hazelwood should be replaced (hand over yer), and wondered if you
would be interested in signing our petition to replace dirty coal with clean energy in Victoria?
We will also be meeting with the local candidates and can keep you up-to-date with our monthly email
newsletter if you wish to provide your email address.
Thank you for your time
It is important that people understand they dont have to stick exactly to the script, but rather communicate the
essence of the script. So they should read it through a few times and then say it in their own words.
It is important they try and speak to people directly, and not just read it out. If they have difcultly they can review
the script between houses to remind themselves.
Reinforce it is about the vibe and the meaning, not the specic words.
how to door-knockKnock on the door then stand well back, a metre or so. You dont want people opening the door with you right in
their face. Standing back also invites them out, and ensures they cant just speak through a crack in the door.
It also helps to do a friendly knock, with a rhythm rather than an aggressive, bang-bang police at the door. If thereis no answer, try once again, but no more: there are plenty more houses to do.
Smile and perhaps stand to one side on the angle, with a friendly, open stance. If you have a clipboard with a
sticker identifying the group, have that showing.
Say hello, and start with your script. In some circumstances you can even start by saying I am not selling
anything, particularly if people have an unhappy look.
Dont worry, you will never get anyone shouting at you or being aggressive when you doorknock. Not everyone will
want to talk, but people will not tell you to go away; they will just say no thanks and shut the door.
Here are ve of the most likely situations that will occur when you knock.
1. Not a home. At about 4050% of the doors you knock on there will be no one at home. Leave a leaet under
the door or letterbox. Make sure you push the leaet all the way under, some people worry that a leaet sticking
out tells the world they are not at home.
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are they listening?There is now a vast array of communications, messages and stories being told about climate change, often
in contradictory and complicated ways. But the history of social movements, advertising and modern political
communications teaches us that what gets through to the population at large is much more limited.
We need some simple messages that correspond with our goals, and that we repeat ad nauseam, if we are to
have an effect on public opinion.
To paraphrase Frank Luntz, the conservative pollster who coined the phrase climate change as a way of
countering the frame of global warming, it is about repetition, repetition, repetition.
As a movement we are yet to agree on a common language that can win over the public, but we do know
some of things that work and that could be adopted. So lets start a conversation about how to have the
climate conversation. We should listen to the eNGOs, Get Up and others that have done focus-group work and
we should try and agree on some things to repeat over and over.
My favourite mantra is We can Repower Australia with clean, safe and reliable energy. We know this
language works because the polling and focus groups say so, and this is why the government uses some
of the language. But we need to do more than just reinforce this framing by connecting it to messages/
actions that bite the government and forces them to do more. For example, We can Repower Australia with
clean, safe and reliable energy Thats why the federal and State government should commit to replacing
Hazelwood power station by 2012.
Regardless of the specic message, the point is we should agree on some language and try and repeat it
movement-wide.
One of our biggest communication and strategic failures as a movement has been to allow climate change to
be seen as an environment issue. This has been reinforced by messages about saving beautiful places like
the Great Barrier Reef. We need to change our communication strategy. The key is to talk about real, concrete
impacts on people in Australia, like the Black Saturday bush res. Sea level rises, oods and the drought are
all key areas to explore because of their social and economic impacts and their tangible effects now and in thenear future.
From 10 lessons for the climate movement (redux) by Damien Lawson, in Talk Climate, published for the
second Australian Climate Action Summit, Canberra March 2010.
2. Answer, but busy. Up to 20% of people will be busy (kids, on phone, rushing to get ready etc.). Thats OK,
there will still be time to get in the key message and give them a leaet. Sometimes they will even sign the petition
etc. just to get moving, but be gentle and dont take up their time.
3. Interested and more time. Up to 15-20% of people will give you time to go through your script and want to
know more and ask some questions. Some of these will be very interested and are potential recruits for further
action.
4. Non-English speaking. Depending on your area there may be many people from CALD communities. This
may prevent you from communicating your main messages, but always try and leave a yer. A friend or family
member will often translate for them later.
5. Lonely and up for a chat. Sadly many in our community have few social networks and avenues of support.
Some people will use your visit as an opportunity for a chat, depending on your time you will need to try and
minimise getting stuck.
The critcial thing to remember is to try and balance between quantity and quality in your doorknocking. You want
to maximise the number of houses you do, but have enough time for talking and building relationships with the
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people who show a high level of interest. To do this effectively you need to minimise time with people who are not.
Dont spend time trying to convince someone who is a hard core climate sceptic: their views are not likely to be
shifted anyway. Time spent with them means you are not nding the interested people.
doorknocking flats/apartmentsDoorknocking ats or apartments can be difcult as they often have security doors downstairs. In large blocks it
may be possible to get in and try. It will depend on the nature of the block, but some people may be concerned
about your knocking on their door directly. Often you will need to just try, see how it goes and be prepared to move
on.
In small blocks you can buzz and explain what you are doing over the intercom.
surveying the electorateSome climate groups have been experimenting with surveying their electorate using the survey from the
100% Renewables campaign.
A survey can be a useful way to enage with the community and identify people for further enegagement andfollow-up. However, unless a survey contains key questions about campaign asks it can fail to build a specic
campaign and not help shift community opinion decisively.
Surveying the electorate can also be a useful media strategy with the results being made made public 80% of
Climate Action Moreland volunteers launch the 100% renewables campaign at the start of a door-knocking afternoon.
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Smithville residents think this (Appendix 5).
One participant in a survey door-knock described it this way:
I walked away from each house feeling a growing sense of satisfaction because through our survey we
had helped people have a voice and engage with the issue. The survey that we asked them to participate
in was all around transition to renewables and whether they thought the government was doing enough
... We recorded their own words on how they feel about this and let them know that these sentiments
will be passed on to their Federal incumbent and candidates before the election... through us they had
the opportunity to communicate how they feel to their MPs. It was fantastic. They have now sent the info
gathered to Federal Member Anthony Albanese, who presumably is having to have a bit of a think about
things We know hes getting a little alarmed.
In the end whether we use surveys, petitions, leaets or other information tools will depend on the strategy, goals
and timeline of a campaign. In any case, there is a story about what you are doing which will often be of interestto local media (Appendix 6).
The crucial factor is the direct community engagement through one-on-one community campaigning that can start
to shift the public in favour on our issues.
feedbackThis guide will be updated. Comments and suggestions welcome.
Victorian Climate Action Centre
email: [email protected]
phone: +61 3 9639 3660 or 0419 253 342
web: http://www.climateactioncentre.org
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a rough guide to door-knocking for climate action
Appendix
11
1 Sample petition
________________________________________________________
Returnallcompletedpetitionformsto:
Wewillonlyusethisinformationtokeepyo
uinformedabout
ourcampaigns.Wewillnotgiveyourdetailstoathirdparty.
---------------------------------------
Optionalcontactinformation
-notpart
ofthepetitionforma
ndwillnotbe
submittedaspartofthepetition.
Stay
in
touch
Wec
allonJohnBrumbyandKevinRuddtomakean
electioncommitmenttorepla
ceHazelwoodpower
statio
n-Australiasdirtiest-withcleanenergy.
PETITION
Firstname
Surname
Signature
Address
________________________________________________________
________________________________________________________
_
_
_
_
_
_
_
_
_
_
_
_
_
Contactphonenumberandemailaddress:
(pleaseprintclearly)
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
ph.
email
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a rough guide to door-knocking for climate action
Appendix
13
3 Sample Map
Show
location for
training and
feedback/
debrief
Colour in one area for
each team so there is
no confusion
Instruct volunteers
to door-knock both
sides of all streetsin their area
Leave clear
space between
areas to avoid
overlap or
door-knocking
twice
Make sure the door-knocking co-ordinators
mobile number is on the
map
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Appendix
14
4 Sample Feedback form
CAM Doorknocking FEEDBACK FROM DOORKNOCKERS
Date
Name
Streets covered
What proportion/% of doors were answered
What issues were commonly raised?
What were the issues/questions that you have difficulty answering?
Best/worst experiences
Your experience: Lessons for future doorknocking
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Appendix
15
5 MEDIA RELEASE 1
Media Release:85% of Newtown residents saygovernment needs to do more on climate
June72010
MembersandsupportersofClimateActionNewtownfannedoutacrossNewtownonworldenvironment
daylastSaturdaydoorknockingthecommunitytoputclimatechangebackontheagendaintheleadupto
thefederalelection.
InnercityseatslikeGrayndlerarenowmarginalLaborGreenandthesittingmembersandcandidatesknow
thattheclimatevotecandeterminetheoutcomeonelectionday.
TheFederalgovernmenthaswalkedawayfromwhatRuddhimselfdeclaredasthegreatestmoralissueof
ourtimeclimatechangerecentlydumpingthecarbontradingschemeandofferingverylittleinits
place",memberofClimateActionNewtownanddoorknockingorganiser,LydiaAndrewssaid.
Thedoorknockingteamof15visitedmorethan500householdsintheGrayndlerelectorate.Over100
residentsweresurveyedaboutrenewableenergyandclimatechangeandaskedtoexpresstheirconcerns
totheirlocalcandidatesoncameraforashortvoxpop youtube.compiece.
85%ofresidents,withouthesitation,saidthattheRuddGovernmentisnotdoingenoughtotackle
climatechangesaidLydiaand92%ofpeoplebelievethegovernmentshouldsignificantlyboost
investmentandcreatecleanenergyjobsbydevelopingaplantomoveto100%renewableenergy.
Residentsoverwhelminglysaidtheywouldsupportcandidatesintheelectionwhowerecommittedto
strongclimateaction.95%ofvotersundecidedabouthowtheywouldvotesaidtheyweremoreormuch
morelikelytovoteforacandidatewhocommittedtoapriceoncarbonandinvestmentinrenewable
energysaidLydia.
ItwasgreattohearsuchcommunitysupportforstrongactionsaidIngridDernee,firsttimedoorknocker.
IwasreallynervousaboutknockingonpeoplesdoorsbutthisissuchanimportantissuetomethatIwas
willingtoputmynervesbehindme.Iendedupreallyenjoyinglisteningtowhatpeopleinmycommunity
think.
Iwanttourgeotherresidentstomaketheirvoicesheardintheleaduptothefederalelection,by
contactingtheirlocalcandidatesandlettingthemknowwewantrealclimatesolutionssaidIngrid.
Anurgenttransitiontorenewableenergyispossible.Allweneednowisourleaderstosharethe
communitysvisionforacleanenergyfuture.
DoorknockingandletterboxingwilltakeplaceinothersuburbsacrossGrayndlerinthecomingweeks,
startingwithAshfieldonSunday4thJuly.
Formoreinformation MoiraWilliams0420504411LydiaAndrews0413229660
Surveyresults(fromtotalsampleof110)
85%ofresidentssaidthattheRuddGovernmentisnotdoingenoughtotackleclimatechange93%ofpeoplebelievethegovernmentshouldsignificantlyboostinvestmentinrenewableenergy
andcreatecleanenergyjobs
92%ofpeoplebelievethatAustraliashoulddevelopaplantomoveto100%renewableenergy75%ofresidentsbelievethatthegovernmentshouldsticktoits2007electioncommitmenttoputa
priceoncarbonandmakepolluterspay
75%ofresidentsweremorelikelyormuchmorelikelytovoteforacandidatecommittingtoapriceoncarbonandsignificantinvestmentinrenewableenergy
95%ofswingvoterssaidtheyweremoreormuchmorelikelytovoteforacandidateiftheyweretocommittoapriceoncarbonandsignificantinvestmentinrenewableenergy
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a rough guide to door-knocking for climate action
Appendix
16
6 MEDIA RELEASE 2
Media Release
Knock, knocking on Brunswick's doorClimate election campaigning begins
April 16 2010For Immediate Release
Members and supporters of the Climate Action Moreland will fan out across Brunswick thisweekend door-knocking the community about the growing campaign to replace Hazelwoodpower station with clean energy.
A commitment to replace the coal fired power station with clean energy is a key electionask of climate and environment groups ahead of the coming state and federal elections.
Residents will be asked to sign a petition and contact the local candidates about the issue.
Over the coming months, we will be door-knocking and letter-boxing the whole of theelectorate. We will also hold public forums and meetings with candidates to explain whyAustralia's dirtiest power station must be replaced in the term of the next government.spokesperson for Climate Action Moreland, Merryn Redenbach said.
Hazelwood is the key climate test in this election.
Inner-city seats like Brunswick are now marginal Labor-Green seats, and the sittingmembers and candidates know that the climate vote can determine the outcome onelection day and perhaps even which party forms the next State government.
Victorias brown-coal pollution has increased 10% in the last 10 years. Hazelwood is anindustrial dinosaur. It produces almost 15% of Victorias carbon pollution, spokespersonfor Climate Action Moreland, Wayne Heywood said.
Replacing dirty coal with clean energy is the key to solving the climate problem. We canreplace Hazelwood with clean energy alternatives, such as investments in energyefficiency and renewable energy like solar and wind.
Door knocking and letter-boxing in other inner-city electorates and areas will take placeover the next two weeks.
For more information
Merryn Redenbach` 0407 825 046Wayne Heywood 0421 170 233