roscommon business network - website videos that sell

© 2012 johnnybeirne.com

Roscommon Business Network – “Website Videos that Sell”

Welcome“Website videos

to increase sales”



• People who view a web video are 6 times more likely to purchase than other site visitors (Comscore)

• Retail sites with video increase conversion by 30% (L2 Specialty Retail Report)

• 50% of Smartphone users watch web video on their mobile device. (Google Blog)

• Allows ‘try before you buy’ (with your eyes at least)

Reasons to have a website video



• The cost of producing videos has dropped significantly

• Broadband speeds required are finally available

• YouTube Generation expect to see video

• YouTube is 2nd largest search engine in the world

• 90 hours of video uploaded to YouTube everyday

Reasons to have a website video



Types of Videos

• Introduction Video• Call To Action ‘Opt-in’ Video• Testimonial Video• Interview ‘The Expert’ Video• Content Video• ‘How-To’ Video• Product ‘Features & Benefits’ Promotion• Product / Service Launch Video



Types of Videos

• Introduction Video – Padraig King• Call To Action ‘Opt-in’ Video – James Martin• Testimonial Video – Daniel Wagner• Interview ‘The Expert’ Video• Content Video – CruiseNet• ‘How-To’ Video – Facebook Training• Product ‘Features & Benefits’ Promotion – Jack Frost• Product / Service Launch Video - SwiftQueue



What next? - Options

• Write the script or storyboard.

• Local Videographer or

• Buy camera/microphone/software or

• Smartphone with App – e.g. i4Software – Example

• Upload to YouTube or Website/Facebook



Thank You

Q & A