rosalind davis selling your work march
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Selling Your Workwww.rosalinddavis.co.uk
ArtistLecturerWriterGallery FounderDesigner • Exhibit and sell with Long and
Ryle Gallery as well as with independent curators, galleries project spaces and open studios.
• Graduate from Chelsea and the RCA
Before Your Show
• Create a database of potential buyers, collectors, shops, design studios through research
• Invite them to your show • Have an online presence-
be available • Have a professional email
Pricing • Have a price• Who is your audience?• Research your market• Be realistic • Be prepared- order forms,
wholesale and retail prices• Think about commerciality• Clear contracts• Be consistent
Different Markets
• Design Freelance or contractual • Fashion / Products:Usually sale or returnMark up 200% rrp min on wholesale prices• Art:Commercial Galleries take 50% Public galleries/collectives may take less• Photography and IllustrationCommission on story or sale of a story
Collectors
• Interested in your background, past successes, press
• Interested in your future and potential
During Your Show
Techniques
• Be present• Be friendly• Be prepared &
organised• Be professional • Don’t rush into
contracts
After your show
• Get any interested parties to leave their details- follow up
• Be personable• Start creating a
mailing list and database
• Keep in touch: press releases, newsletters, shows
Invoice • Name • Address and phone number• Delivery Note and Invoice• Date of Invoice: February 23, 2010• Reference number: 10070216
• To: Central Invoicing Team. PO Box 48898 London WC1 8WN• Invoice for freelance project co-ordination and artist’s workshop delivery for
the Race for Ideas Project, Spring 2010: • £****• Total due: £****• BACS code information here or please make cheques payable to• Miss R N L Davis • Signed: • R Davis Authorised by employer
Register Self Employed
• www.hmrc.gov.uk
• Keep clear records for outgoings and incomings
• Keep receipts- an envelope per month
• Keep invoices
• You can do self assessment online or ask your tax office to help you
Resources
• www.a-n.co.uk
• www.artquest.org.uk
• www.designnation.co.uk
• www.craftscouncil.org.uk
• www.artscouncil.org.uk
• www.graphicartistsguild.org
• www.photoguild.co.uk