rory peck trust - improving fund-raising processes
DESCRIPTION
Rory Peck Trust presentation at Seminar held 16/11/10.TRANSCRIPT
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Improving Fund-raising Processes
Tina Carr, Director
The Rory Peck Trust
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FROM KITCHEN TABLE TO
KYRGHYSZTAN
About the Rory Peck Trust
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Fundraising: What’s that?
How fundraising developed Sources of income diversified Donor relationships grew International contacts and relationships increased FR became a priority activity
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Trying to keep it together
The challenge we were facing Getting accurate information Disparate, unconsolidated data Incomplete donor histories Insufficient detail on approaches and applications Difficulty in keeping hold of it all
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Starting over
Decision To create a bespoke database, as an integral tool
in an effective fundraising strategy for the Rory Peck Trust
New database would be dedicated to streamlining our fundraising in the first instance, with the possibility to extend its use to the other areas of our work at a later stage
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Making it personal
How we approached and implemented Salesforce as our fundraising tool Designing the specifications with Sho-Net Needs analysis
Organisations Contacts FR opportunities Reporting Dashboard
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Reports
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Dashboard example
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Working with it
How we are now using Salesforce – and the benefits Fund-raising operation streamlined Access Managing donor relationships Providing information External relations Consistency
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What we’ve learnt
Accurate input and adhering to protocol Behavioural changes as well as performance
change Management of database
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www.rorypecktrust.org
Tina Carr, Director
The Rory Peck Trust