ROOTS

Growing Pains:Children’s health withNutritionist Barbara Thompson

March 2016

Green HolidaysFrom Around

The World

Holistic Remedies Top 10

Plant Healing Powers

Planting Families Together

Mission Statement

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Roots gets to the bottom of the past, present, and future of Amer-ican families reflecting diverse cultures and vibrant traditions. Because, family means something different to everyone“Roots” is about a large variety of family related things. Including everything from traditions, food/recipes, music, different cultures and more. We have de-cided to have any and every culture represented and celebrated in the magazine. We want our readers to learn more about their backgrounds and possibly learn about other cultures they may not know about yet. We hope that Roots will open up more American citizens to their own cultural backgrounds and learn more about others. There are a variety of cultures throughout the United States and many cultures are unknown by many people. People are often uncomfortable learning about other cultures aside from their own. We hope that Roots will help people step out of their comfort zones, to try some- thing new whether it is a new recipe, new clothing and so on. We really want our audience to expand on their horizons and share with their fami-lies that learning about new or different cultures can fun. Roots will have a variety of columns, departments, feature stories and ar-ticles every month. Our feature stories will include profiling a different family from a different culture each month, featuring a different cultural holiday each month, a feature on music and more. We plan on having a “How to…” column and a “Healthy Hints” column with home remedies for different illnesses each issue. The departments we will include will be a variety of recipes, a calendar of cultural events around different cities, cultural fashion that will also help to advertise smaller boutiques and more. While highlighting all of the cultures that make up the melting pot of the United States we will focus on families all around the country. At Roots we be-lieve all of the cultures that make up that United States today should be repre-sented and learned by everyone.

“We hope that Roots will open up more American citizens to their own cultural backgrounds and learn more about others.”

Readers of RootsThe readers of Roots are curious about the world. They desire to understand the entirety of this planet we call home. There are over 7 bil-lion people living on Earth today, and a Roots reader knows that everybody has a story to tell.Roots appeals to both men and women, of all skin colors from all backgrounds. Our readers are individuals who value family, diversity, and education on all platforms. Roots readers are humble, open-minded adults who know there is always something new to be learned. Parents who read Roots won’t be able to resist sharing Roots stories and vibrant words with their children. Roots readers embrace their individuality

and welcome new cultures to paint their lives different shades. They explore different cuisines and try different recipes for fun. They will plan trips to underground desti-nations because going where no man has gone be-fore excites their adventurous spirit. Life is about the journey for our readers, and Roots is able to take them there.

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Male29%

Female71%

Sex

Male

Female

Demographics

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Average age: 32 years oldAverage Household Income: $70,000

10to21yearsold10%

21to30yearsold28%31to40years

old39%

41to50yearsold13%

51yearsandolder10%

AgeofReadership

10to21yearsold

21to30yearsold

31to40yearsold

41to50yearsold

51yearsandolder

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1Child21%

2Children32%

3Children27%

4orMoreChildren20%

FamilySize

1Child

2Children

3Children

4orMoreChildren

More facts about our readers:

Education level:Any college: 67%Graduate school: 70%Other post secondary training: 55%

DiversityHas adopted: 35%Can speak two+ languages: 43%Grandparents were immigrants: 59%Traveled outside of the U.S: 70%English was second language: 22%

Misc.Own a home: 77%Married: 72%Has children: 80%Full-time job: 59%Vacations at least once a year: 56%Knows someone who has adopted a child outside of the U.S: 42%Has adopted a child outside of the U.S.: 35%Homeschools children: 56%

Competitors

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The Culturist: is an online magazine and media platform centering on a global community of storytellers. The media platform is also the Humanity Unified Community’s home for news. This online travel and culture magazine brands itself toward millennial, between the ages of 18 and 35 years old. Readers are interested in global cultures, travel, philanthropy and sustainable living. Also, the target audience is upper middle class with the necessary means for philanthropy and long-term travel. Content is focused on travel and culture on a global scale with emphasis on philanthropy and sustainable living. The online publication offers travel guides specific to a variety of countries around the world, fashion and style articles with a multi-culturist influence and food. Simple living trends are present on the site, and also how the reader can help others in the world. This publication is similar to Roots in that it has a multi-cultural focus with lifestyle, food, music and world issues. There is an educational and instructing side to the online magazine, and features contributors from all over the world; this gives the media platform a blog-type feel. Our magazine does rely on a lot of these aspects, but our focus is more on how these factors define what it means to be an American family. Ours is a printed publication with an online presence, and it explores the different facets of families with eclectic backgrounds in our country, whereas The Culturist does not focus on those cultures within the U.S. but across the world.

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American Legacy Magazine: This magazine is about the history of the United States with a large influence on education. More specifically, the publication focuses on African-Amer-ican history in our country, and is a quarterly publication. The target audience is an all ages group of people across the United States, including school age children, teachers, parents and anyone interest-ed in learning about the history and culture of African-Americans. Free subscriptions for this publication allow readers from a wide array of economic station to access the content. The most

recent numbers show a circulation of 500,000 with 80 percent of that number being free subscriptions distributed via schools, African-American churches and other organizations. Demographics-wise, the publication mostly reaches African-American readers. The content is largely focused on history and education with features on historical figures, culture, sports history and general history. This publication is similar to Roots because it focuses on history in the United States, and uses culture to examine that history to craft a deeper meaning of being an American. That focus on education and history helps readers to understand our present and future society. Our publication certainly does this; however, it has a scope that spans several—if not all—cultures and backgrounds in the United States. We use facets of lifestyles from many backgrounds and ethnicities to define and discover what an American family truly is, and our goal is to educate our readers on the fact that this definition is not simply black and white. Roots will be distributed to wear any magazine can be purchased such as bookstores, grocery stores, universities, and businesses.

Competitors Cont.

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Chronicles Magazine: The Rockford Institute’s flagship monthly opinion publication defends Western Christian ideals, and aims to “influence the influential.” The magazine examines and analyzes current and past events in history, theology and philosophy. This is another specific cultural magazine with focus on the United States and western areas of the world. The target audience of this publication is highly educated, affluent readers such as politicians, novelists, journalists, teach-ers and professors, government researchers and religious leaders. The style of writing is quite cerebral and addresses those with advanced degrees who discuss and debate the ideals presented in the content. Upper middle class, male, Christian followers of Caucasian background would find this accessible. Content is focused very heavily on Conservative Christian opinions and ideals. Topics on politics are often controversial, mainly religious in scope, and the publication aims to be a tool to teach future generations. Circulation numbers are unclear, but the most recent findings are that the publication serves a very niche readership. Again, this is a cultural publication focused very heavily on one specific cultural background. Chronicles Magazine aims to educate about Conservative Christian beliefs as a part of American culture. Furthermore, the magazine delves into a lot of opinion-based content, and our magazine—although including religion as an aspect—strives to educate readers with an unbiased and objective account on many different types of cul-tures, making up the fabric of American families. Chronicles Magazine has a very focused niche readership with specific distribution, and Roots aims to show American Culture is a colorful tapestry of all walks of life.

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InCulture Parent Online Magazine: This online publication focuses on how to raise children who are bicultural and bilingual. The magazine reviews books with a multicultural theme for chil-dren, features service articles about food and recipes, spotlights holidays from around the world, profile parenting strategies from other cultures, and attempts to teach its readers about the world around them through the lens of parenting. While more popular online sources focuses on one dominant culture, reli-gion, or tradition InCulture Parent includes as many as possible. For these rea-sons, this publication is very similar to Roots. However, our magazine features aspects of various cultures not only through parenting strategies, but through all facets of life such as fashion, history, geneaology, food and recipes, wedding trends and traditions, and many more. InCulture Parent was created by a mother who was fed up with the lack of resources for a multicultural family like hers in magazines. The online only publication is very much in the style of a blog, and it is a portion of what Roots brings to its readers.

Advertisers

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Article Examples

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Department: U.S. versus the World -Descriptive article about a family from Latin America learning to assimilate in the United States. The article will use the perspective of a family who is experiencing this very same thing. How do they honor their customs and traditions while trying to assimilate into the United States? What is different about the family structure? What

challenges or obstacles—prejudice and rac-ism, for example—does the family face?

-Service article about how to prepare and cook a French holiday feast and describe how the meals differ from that of the Unit-ed States. This feature would include reci-pes as well. -First person travel piece about a col-lege-aged woman of Korean descent who travels to South Korea to research her fam-

ily tree. What obstacles is she faced with? What are the stories of her ancestry, and how did her family make it to the United States?

Department: Tying The Knot -A feature story comparing two weddings: one is a traditionally “American” wed-ding and the other could be a traditional Indian wedding. The article will compare these two weddings by religious customs, food being served, music, style of clothing, decorations, colors and its meanings and how the ceremonies are structured. With a variety of images and compelling dialogue the story can capture vibrant cultural wed-ding traditions. -“The First Dance as Bride and Groom.” There are a plethora of wedding tra-ditions centered around the bride and groom, whether it is the first dance as a married couple, drinking sake to solidify the union or an honoring ceremony for the parents of the bride and groom, every cul-ture has something different. -Wedding Fashion Trends. What are brides wearing from different cultures, and how do the grooms dress? Are there spe-cial meanings to the colors or styles?

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Departments & Columns-Tying the Knot: This department will focus on different cultural weddings that occur all the time in the United States. Wedding traditions that are brought over from other countries and how they are different from the traditional American wedding. We will compare the clothing/dress/attire, food, venue, reception and any fun or special part of the cul-tural wedding to what we think of as a wedding in American. We plan on focusing on a different cultural wedding every month.

-Street View: This department will take an inside look into the different cultural neighborhoods scattered around the United States. We all know of China Town or Little Italy in New York City, but there oth-er areas representing Spanish, Kenyan and German communities. We will use this department to take a look into these intricate com-munities. The language, if it is all a different language or not, if the culture is Americanized and what kind of shops/restaurant these neighborhoods have will be a main focus each month.

-U.S. vs. World: This department will focus on aspects that we traditionally think of as American, taking them and comparing them to those same things of other cultures. For example a large focus will be on political topics that are big in the United States and how they are treated in other countries. Gay marriage, feminism and other topics will be fo-cused on each month. We will also focus on economics and other issues dealt with in politics in this department comparing them to other countries and cultures.

-Medicine Cabinet: In this department we will take each month to fea-ture a home remedy from a different country/culture around the world. We will include what the home remedy is, how to make or obtain the ingredients for it and what it cures. Also if the home remedy was something passed down from generation to generation or just created the other day, readers can send in theirs to our staff.

-Days to Remember: Who doesn’t like being home for the holidays surrounded by people you

Departments & Columns

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love? For this department we will focus on a different cultural holiday each month, specifically a holiday that is happening in that certain month. We will feature every-thing from Kwanza to Yom Kippur. We will show the history behind these holidays and what fun things families of these cultures do. -Time Machine: For this department we will make it easier for our readers to get in touch with their personal ancestry. We plan on discussing the tools to use to find out more about your families past, what you can do to locate the information and more. -Tuning In: This department will feature all of the different music played around the world. The different instruments different countries have, different styles of music and the reasons music is played will be included in this monthly column. -Calendars: Our calendar feature will include the major cultural events around the country. This will in-clude events like Oktoberfest, Celtic Heritage Fest and Italian Fest. Each month we will give the dates, locations and a brief description of the event going on. For example we will cover events such as Italian Fest or Greek Fest.

-In the Kitchen: This department will feature a different recipe of a variety of cultures each month. We will include the ingredients, cooking/baking instructions and what meal the recipe is good for. There will also be a list of stores where you can buy any special cultural ingredients. -Heritage Threads: This department will include information and his-tory on how style has changed over the years. We will focus on historical fashion trends from the

United States and other cultures. We will also look at what styles/trends have been present throughout the years and what has fallen off completely. This department will also include makeup trends throughout the world.. A lot of cultures have different makeup styles and this section would feature all of the different looks there are. We will also include what kind of make up to use, where to buy it and the prices of

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each item. We will also focus on how to create these looks without spend-ing a fortune on make up.Columns: -Growing Pains: We will include this column in every single one of our issues featuring the wise words of Nutritionist Barbara Thompson. She will discuss healthy eating hab-its, and how families eat from the United States and around the world. There will be a different topic/focus depending on what month it is for each issue. Parents will be able to get pointers on how to add variety to

their kids’ diets and can contact Thompson for any outside help.

Barbara Thompson earned her license from the Academy of Nutrition and Di-etetics (AND) in 2006, and graduated from the University of Cincinnati with a bache-lor’s degree in Nutrition Counseling with a minor in Biology. Thompson is married with two children; Abigail, 4, and Harper, 6. She and her family live in Columbus, OH.

January: For this month this issue would be about new beginnings, it’s a new year. With this magazine focusing on celebrating the new face of family January would be a good time to focus on new traditions in the family. We would pick one family to fea-ture and tell their story of what new beginnings they have in the year. With that being said our focus will be a fresh start. We will have stories on health, things to do differ-ently in the household, new recipes to try etc. It will be a guide how to start new and stay to that tract for the rest of the year as a family and as an individual.

February: February is the month of love, so to stay on that topic this issue you will be focused on the subject love. This love won’t be your typical romantic love. It will be a family type of love, an appreciation of the word love and the word family. In this issue we will focus on the word family and what it means to different individuals and what it means in different cultures as well. We will feature individuals from all different types of cultures to get an idea of what it means to be part of a family and what it feels to be without family. In this issue we will also have new recipes, fashion, music, and wed-dings etc. that show what love is and what it means to others.

March: For this month we will focus on the color Green. In the age we live in going green is a big part of life to preserve our world for the future generations. So in this issue we will focus on a healthy lifestyle that will help protect our environment and how to help your family in the future, whether it is with money and spending issues or even eating healthy and working your body in a healthy manner. We will give tips and show examples from other families how they went green or changed their life to be healthier. We will also have a feature on St. Patrick’s Day and share the background story of

where this tradition came into practice. We will go deeper and get to the roots and show the history and significance.

April: April showers bring May flowers. It’s the beginning of spring, and with

Editorial Calendar

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Editorial Calendarthe coming of spring comes all the spring babies. This month we will celebrate the gift of new life, so yes, that means tons of pictures of small adorable faces aglow with toothless grins, and adorable children with baby animals. With this feature being fo-cused on the baby life there will be tips for new parents who may be freaking out. We will give light to what it means to have children in different cultures, how it can mean danger and in others how it can mean great joy. We will focus our issue on bright and happy but not forget the reality of what it means to have a child, and show how diffi-cult it may be at times.

May: This month will be focused on the Mothers. Mothers deserve to be cele-brated because without them we would not have the families we have today. So in this issue we will celebrate these mothers. We will feature mothers and show their success stories in their fami-lies. We will also show those individuals who may have not had a mother in their life and show how they made things

work and how it may have been a struggle for them not having that mothering touch.

June: With the weather getting warmer and nature starting to blossom even more. This month is a good month to focus on weddings, weddings from all different cultures. We will feature those biracial couples, same sex couples, and couples from

different religions, coun-tries etc. and show how they celebrate weddings and what it means to them. There will also be tips and DIY activities to do that could help an individual get ready for their big day. We will show expenses and all the glitz and glamour a wedding can possess, and also how laid back one can be.

Kenyan Mother’s Club

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Detailed Story List

March IssueFeature Articles:

“Local Food From Around the World”: This article will provide information for our readers about large farmers markets around the country. This will be a mostly informa-tive piece on where readers can go around the area they live in to find locally grown food. We will also show the positives of eating healthy opposed to eating processed food. For example we will share with read-ers where to get the best homegrown corn or tomatoes in a variety of areas around the country. The writer will be interviewing

local growers who attend farmers markets, a nutritionist who can explain why these foods are better for you and people who regularly attend farmers markets in their ar-eas.

“Worldly Holistic Remedies”: This feature will focus on the importance on holistic remedies in various cultures. There are origins in religion and other cultural in-fluences, and besides the practical uses there are symbolic uses as well. Turkey, Ukraine, Aruba, Singapore, Australia, Bolivia, Belize, Columbia, Mexico, Brazil, Morocco, and India are ten of the hun-dreds of places where holistic remedies originate and are still used.

“Health That Makes the World Go ‘Round”: This article will take a look at what foods, eating styles and practices are considered healthy from culture to culture. In America crash dieting is a huge trend and the goal of many people is to get skinnier. However in other cultures the concept is the exact opposite. We will take a look at why certain cultures have certain practices they consider healthy. The writer will be interviewing a few health professionals from different cultures whom will discuss what they consider to be the healthiest!

Detailed Story List

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“March is not All About St. Patrick’s Day”: When one thinks of March St. Patrick’s Day comes to mind, but there are other prominent March holidays from around the world. Always observed on March 3, Peach Blossom Day or Day of the Dolls is a uni-fication of Chinese and Japanese tradition of both honoring the coming of Spring with the blooming of peach blossoms and a celebrations of girls being who they are.

“How Woman of all Cultures Love Themselves”: A woman’s ability to love herself is one of the most important things about herself, except that is not always the case. This article will focus on a few women from a few cultures and how they love them-selves. The writer for this article will interview about 3 women of different ethnicities. Each woman will discuss how they love themselves, what they love about themselves and if their culture has an affect on that.

Departments: “Medicine Cabinet”: 150-word piece on a “green” and healthy way to relieve pain op-posed to using over the counter drugs. The piece will describe how to make the medi-cine, where to get the ingredients and how to use the medicine.

“In the Kitchen”: This issue’s recipe will be a short 100-word piece of a healthy, easy, paleo breakfast you can make for the family. The piece will show how you cook an egg inside an avocado and where to get the ingredients.

“Days to Remember”: This will be a 250-word article on a few important events/

holidays in the month of March that readers should mark their calendars for. The arti-cle will include where and when the events are and what you can expect.

“U.S. v. The World”: 300-word piece on a comparison of St. Patrick’s day in the United States and how it is celebrated in Ireland.

“Tying the Knot”: 200-word article on a St. Patrick’s Day themed wedding. We will in-clude information on color schemes, food, receptions and the wedding ceremony. Also a focus on how much of the theme is related to St. Patrick’s Day.

“Street View”: This will be a 200-word piece on an Irish-American neighborhood. The Irish theme will be related to the month of March and St. Patrick’s Day.

“Tuning In”: 100-word piece on St. Patrick’s Day related music with a list of the top ten most popular Irish musicians. Column:“Growing Pains”: The column for the month of March will focus on how to make sure your children are following a healthy life style. We will have our nutritionist discuss what children should and should not be eating.

FebruaryFeatures Articles:“How To get Down at Different Weddings”: No wedding is the same, especially from culture to culture. In this article the writer will explore the cultural wedding world covering everything from the food, any special traditions, clothing, the ceremony and the reception. This feature will fit perfectly with the February issue being the theme of love. The writer will find a way to attend several weddings of other cultures and religion and compare the traditions.

“A Catholic Wedding v. A Hindu Wedding”: This feature will compare the traditions of a Catholic and Hindu wedding. The story will focus on the rituals of each religion in

the ceremony from the food, music, clothing and even the colors used. How are the Catholic and Hindu wed-ding different, and how are they the same? The families in each wedding will be interviewed, and their quotes will help to tell the story.

“The Mix of Love Songs and Tibetan Buddhism”: 19

Tibetan Buddhism helped to shape the importance of love songs and poetry in soci-ety in Tibet. Love poems were handed down through history in Tibet, and some of the most famous are that of the 6th Dalai Lama. This feature will be about how love songs and poems are connected to Tibetan Buddhism, and how this connection be-came so important. The Tibet House U.S., the cultural center of the Dalai Lama, is headquartered in New York City. Contacts from the center as well as practitioners will be interviewed about the tradition and importance of love songs and poems in Tibetan culture.

“Equality for All?”: What’s one of the hottest biggest topics in the country right now? Gay marriage and because it was recently legalized in the United States, we want to take a look into how other cultures view gay marriage and what the acceptance rates are in these countries. February is the month of love and love equality is a very important topic and we want to share the world’s views on it. The writer will inter-view some- one of the LGBTQ community from the United States and someone from a different country.

“Valen- tines Day? What’s That?”: The holiday, in the United States, that is one of the most well known in Feb-ruary is Valentines Day. However does this day or a day like it exist in other countries and cultures? This article will explore how and if Valentines Day is celebrated around the world. However with a main focus on how Valentines Day is celebrated in the United States, particularly if it is someone who may not have celebrated it in his or her home country but it is a big deal here. The writer will interview Americans as well as someone foreign who lives here and hasn’t really had a chance to celebrate Valen-tines Day.

“The Beginning of St. Valentine and the Day Named After Him”: Valentine Day has its roots in Catholic, Pagan and Roman tradition, many talking of a martyr. This fea-ture will look into the origins of the holiday by interviewing historians, officials in the Catholic Church, and contacts from the Greeting Card Association. In addition to the early origins the feature will examine how the holiday gained popularity in contempo-rary history.

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Departments:“In The Kitchen”: 100-word piece on what are the best Valentine’s Day desserts for the family and good desserts the kids can take to share with their classmates.

“Days To Remember”: 150-word piece on the events/festivals going on for holidays in February. We will include Valentines Day events and other holidays that may not be as well known.

“Time Machine”: This will be a 250-word piece on how a reader can track back their loved ones ancestry to get a better look at their past. We will include how readers can do this and where they can get the information.

“Street View”: 200-word piece on a Korean-American neighborhood in the United States. We will focus on how common these neighborhoods are, where they are located and what they are all about.

“Tuning In”: 200-word piece on the best love songs for Valentines Day, both English songs and songs in other languages. We will also feature a list of the top ten most popular first dance songs at weddings.

“Heritage Threads”: 300-word piece on the top ten most popular fashion trends from around the world. We will include where you can buy these clothing items and the prices of them.

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Column:“Growing Pains”: For our February issue of this column we will have our Child-life specialist discuss “young love” and how to deal with your teenagers high school or middle school relationship. The profes-sional will discuss if the child is “too-in-volved” or it is something to not be con-cerned about.

Dr. Bob Smith, PsyD

A group of high school-ers out-side of W. Macy High School. (From L to R: Albert Connery, Elizabeth Shumacher, Anna Wil-son, Josh Berringer, and Vanes-sa Martin.

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ROOTSHello March!

departments

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Contents

In the Kitchen:recipes for a healthy, easy, paleo breakfast the whole family will enjoy.The Medicine Cabinet:“green” and healthy ways to relieve common body aches.

Days to Remember:mark your calendar for March’s most important events and holidays happing near you!

U.S. vs. the World:what makes St. Patricks day in Ireland different from how it is celebrated in the U.S.? Street View:a look into an Irish-American neighborhood, perfect in time for the greenest holiday of the year!

27Tuning in:this month we have put together a personal playlist of the top ten most popular Irish musicians. Rock on!

Growing Pains:Nutritionist, Barbara Thompson,will discuss what children should and should not be eating to make sure they are following a health lifestyle.

Local Food from Around the World:With sustainable agriculture’s

popularity rising, we will tell you where all the best farmer’s markets

can be found.

15Worldly Holistic Remedies:

Did you know totday’s traditional medicine was influenced by ancient cultural practices? More people are gravitating toward a holistic

approach when it comes to individual and family health care.

21March is not all about St. Patrick’s Day:

When on thinks of March, St. Patrick’s Day comes to mind. But, there are other March holidays from around the world that should

be celebrated too! March is an important month and this month we will tell you why.

24Health The Makes the World Go Round:We will take a deeper look into what foods,

eating styles and practices are condidered healthy from

culture to culture..

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Marketing PlanThe online portion of Roots will be very interactive for our readers. At Roots we feel that it is best to have every kind of interac-tion we can have with our audience that is possible. There will be an overlap of online content and print content. Our feature stories will be located on our website for online readers, but the departments will only be in the print content. The website will offer readers many ways to interact with the staff of Roots. First off there will be an option to comment un-der all of the feature articles and a comment section for our website in general. This will give readers a chance to voice their opinion on our pieces, make suggestions on what they would like to see in the magazine and more. There will also be interactive videos and other media throughout the website. When readers are scrolling through the online content there will be videos that go along with stories/content of the current issue. There will also be photo slide shows that go along with the articles to give readers a better picture of the story. We believe

that the main aspect of Roots online that will draw readers in will be the interactiv-ity of our website. Roots will have an online blog that will allow readers to post short stories, any-thing that they believe will be beneficial to other readers. The blog will serve as a place for our readers to virtually gather together and let us know what they think about the current issue of Roots.

- Events are a huge part of a magazine, especially for Roots to really get the word

out there about us. All of our events will be family friendly to represent our mission statement about American families. Some events we will be having will include a “Best of Culture” event. Each culture will be represented with food, clothing style and more. People from each culture can show off family recipes, something from their cul-ture they are proud of or whatever they want. Guests will have the opportunity to try foods, learn about other cultures and then vote for their favorite. Another

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event that we will have will include an event where our columnist will talk in front of parents on how to raise their children. This will include what other cultures do in raising their children that is different from the U.S. and other important infor-mation parents should know.At all of these events there will be opportunities to subscribe to the magazine and for readers to get face time with the staff. Some of these ways to subscribe include a typical paper form of signing up for a sub-scription, deals when you subscribe with one year free when you sign up, prizes when you subscribe and chances to be en-tered in a contest for a small family vacation when you sign up. However these small-er events will happen throughout the year, but will not happen every year. Roots will have an annual event of a food drive event where all the proceeds and food brought will go to families in need around the world. This event will be free to the public, but they have to bring canned foods to get in. There will be food, a live band, childrens ac-tivities and more. Guests can also make donations that will go to a charity of the read-er’s choice. Readers will choose the charity from an online poll on our website prior to the event. A variety of our advertisers will also be present at the events. The advertisers that are interested in helping sponsor the events will contact us if they want to help. The ad-vertisers that help with the events will also be giving out prizes including coupons to their store, free goodies and more. - Roots will definitely utilize all of the major social media outlets including Face-

book, Twitter and Instagram. These so-cial media outlets are crucial for any maga-zine to have and will apply to a majority of our target audience. Twitter, Facebook and Instagram will give readers more chances to connect with the staff of Roots. The

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Roots Twitter page will constantly retweet, favorite and respond to readers who tweet us. The Facebook page will allow readers to comment and interact with the staff as well but the Facebook page will also serve as a spot where we keep all of the pictures from the events we do. Our albums section will have a separate album of pictures our photographer will take at each magazine event we put on. Instagram will update read-ers will a live picture of an event, our staff can have their picture posted with a short bio and any other picture we want to include on Instagram. As a way to keep readers interested in our social media websites we will do promo-tions, giveaways and more through out the year. Each issue can possibly come with a different online giveaway readers have to keep up with the social media websites to find out which months will have something like this. For example for our September issue, one of our giveaways could include a “back to school” gift basket for your chil-dren. Giveaways such as this will occur throughout the year for different issues here and there. Also we will do promotions during certain times of the year where if you subscribe to our website you will also receive a free print subscription for the next year.

There will be another annual event put on by the Roots staff and other ances-try professionals. At this event readers will be provided with a workshop on how to look into your ancestry background. Professionals will be at this event to first give a presentation and then second personally help readers interested in finding out their ancestry on the spot. This event will happen during the time our ancestry issue comes out, there will be tickets and readers can get tickets through the magazine’s website.

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Visual Philosophy The design and visual appeal of Roots is minimalist and incorporates images into the layout of the type. Our team agreed on a Serif font that isn’t overly stylized, and used the Iowan Old Style font family to add variety throughout the text while keeping the type consistent. The use of white space in the layout allows the text and images to flow cleanly together without making the overall design look cluttered. We let our content speak for itself, and do not rely on flashy designs one might find in a commercial fashion magazine. Using a slight bleed with header images gives the pages movement and is pleasing to the eye. Infographics and a simple color scheme relating to corresponding images makes the magazine visually interesting, and it breaks up the text but not so much as to limit word count for content. Our group drew a lot of inspiration from both stylized maga-zines such as the contemporary fine art magazine Hi-Fructose and Better Homes and Gardens Magazine.

Example spread design