Hotel Website Marketing Conference

Date: 17th Feb 2009

Presentation by Jack Donaghy (Managing Director, Roomex Ltd.)

Background

• Jack Donaghy -> Accountant -> Webtrade 1998

• 2004 - Roomex.com live – new local Irish Hotel Portal

• 2005 - Partnered with Webtrade.ie for OM, 50:50

• 2006 - Acquired by Roomex Limited

• 2007 - From 300 Irish Hotels to 20,000 Hotels Worldwide

• 2009 – Completion of 18 month €1m project…

Aggregation & 100,000 Hotels

What you mightn’t know about Roomex…

• Has 50,000 registered customers

• Has 200 Online Sales Channels, and growing fast

• Is on course to take 50,000 bookings worth €10m this year

• Expect to treble in size next year and double again the year after that

• Is already selling many of your hotels, either directly or accessed via the wholesale market

What is Roomex.com ???

• Modern Online Hotel Sales Portal

• Focused on the MODERN WAY of selling online

• The Web2.0 way !

But we prefer to call it the ‘Bow-Tie’ Effect !!!

Multiple Sources of Data In:

• Bedstock

• Reviews

• Photos

• Maps

• Travel Guides

Multiple Sources of Data Out

=

Online Sales Channels

For Hotel Supply, this means:

Roomex Sources Hotels from :

• Supplier 1

• Supplier 2

• Supplier 3

• Supplier 4

• Supplier 5

• Direct Contracts

Show aggregated results on:

• Roomex.com

• 50,000 Repeat Customers Email

• Partner Sites

• Local Sites

• Corporates

• Social Network Sites

• Google & SE’s

In summary, why should Irish Hotels work with Roomex.com ?

1. Can deal directly, better net rate

2. One connection = 200 new sales channels, and growing

Ask yourself :

1. Why not be part of Roomex.com’s committed marketing spend into these channels ?

2. Why not take advantage of Roomex.com’s Web 2.0 knowledge and expertise ?

3. Why not communicate and promote your product with our 50,000 registered customers ?

TELL YOURSELF :

To let your hotel work directly with Roomex.com

and for us to grow your sales further and improve your yield

by introducing you to a growing network of online and social networking channels !

Thank you !