Monitoring For the Republican Vice Presidential Running Mate

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Released April 26, 2012, we conducted a comprehensive study of social media sites and media outlets to measure the public perception, level of engagement, and emergent “top of mind” awareness for a Republican Vice Presidential running mate

Real-time Monitoring For the Republican Vice Presidential Running Mate

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Data was sampled from and evaluated – in real-time from the following sources for the past 30 days:

Big Data – Finding Needles in Haystacks

290 Million tweets per day – 8.7 Billion tweets for the 30 day study period

800 Million Facebook posts

32,000 media outlets

Real-time Monitoring For the Republican Vice Presidential Running Mate

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The data is presented as a comprehensive overall score of

engagement and is presented on an

absolute scale from 0 to 100.

Public is fully engaged , mediaSpeculation is high, there is active

promotion of the potential nominee

Moderate Interest

Low recall, disengaged

100

50

0

WomenMenOverall

Marco Rubio1

Set Order By:

%Overall Difference Trending Social Media

20.5

Real-time Monitoring Republican Vice Presidential Running Mate Engagement

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Viewing Top 5 Overall Engagement

15 +2

Rob Portman2%Overall Difference Trending Social Media

18.7 13 -2

Chris Christie3%Overall Difference Trending Social Media

12.4 9 -6

Mitch Daniels4%Overall Difference Trending Social Media

9.6 7 -8

Bob McDonnell5%Overall Difference Trending Social Media

7.9 6 -9

WomenMenOverall

Marco Rubio1

Set Order By:

MenOverall Women Trending Social Media

20.5

Real-time Monitoring Republican Vice Presidential Running Mate Engagement

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View Table

Viewing Top 5 Overall Engagement

11.8 8.7

Rob Portman2MenOverall Women Trending Social Media

18.7 13.2 5.5

Chris Christie3MenOverall Women Trending Social Media

12.4 9.7 2.7

Mitch Daniels4MenOverall Women Trending Social Media

9.6 4.9 4.7

Bob McDonnell5MenOverall Women Trending Social Media

7.9 6.9 1

WomenMenOverall

Marco Rubio2

Set Order By:

MenOverall Women Trending Social Media

20.5

Real-time Monitoring Republican Vice Presidential Running Mate Engagement

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View Table

Viewing Top 5 Engagement amongst Men

11.8 8.7

Chris Christie3MenOverall Women Trending Social Media

12.4 9.7 2.7

Trending Social MediaBob McDonnell4

MenOverall Women Trending Social Media

7.9 6.9 1

Rob Portman1MenOverall Women Trending Social Media

18.7 13.2 5.5

Mitch Daniels5MenOverall Women

9.6 4.9 4.7

WomenMenOverall

Marco Rubio1

Set Order By:

MenOverall Women Trending Social Media

20.5

Real-time Monitoring Republican Vice Presidential Running Mate Engagement

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View Table

Viewing Top 5 Engagement amongst Women

11.8 8.7

Rob Portman2MenOverall Women Trending Social Media

18.7 13.2 5.5

Mitch Daniels3MenOverall Women Trending Social Media

9.6 4.9 4.7

Kelly Ayotte5MenOverall Women Trending Social Media

5.5 1.7 3.8

CondoleezzaRice4

MenOverall Women Trending Social Media

6.7 2.2 4.5

WomenMenOverallSet Order By:

Real-time Monitoring Republican Vice Presidential Running Mate Engagement

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View Table

Potential VP Overall Men WomenMarco Rubio 20.5 11.8 8.7Rob Portman 18.7 13.2 5.5Chris Christie 12.4 9.7 2.7Mitch Daniels 9.6 4.9 4.7Bob McDonnell 7.9 6.9 1Paul Ryan 6.9 4 2.9Condoleezza Rice 6.7 2.2 4.5Jeb Bush 6.3 3.9 2.4Kelly Ayotte 5.5 1.7 3.8John Thune 5.3 3.2 2.1Tim Pawlenty 4.7 2.5 2.2Susana Martinez 4.2 1.9 2.3Bobby Jindal 4.2 2.5 1.7Rick Santorum 3.7 2.6 1.1Mike Huckabee 3.4 1.9 1.5Jim DeMint 2.9 1.5 1.4Rand Paul 2.8 1.7 1.1Nikki Haley 2.7 1.1 1.6Patrick Toomey 2.6 1.4 1.2Ron Paul 2.5 1.3 1.2Brian Sandoval 2.4 1.6 0.8Newt Gingrich 1.9 1.3 0.6Eric Cantor 1.8 1.4 0.4

Set Order By:

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Marco Rubio15%

Rob Portman13%

Chris Christie9%

Mitch Daniels

7%

Bob McDonnell6%

Paul Ryan5%

Condoleezza Rice5%

Jeb Bush5%

Kelly Ayotte4%

John Thune4%

Tim Paw-lenty

3%

Susana Mar-tinez3%

Bobby Jindal3%

Rick San-torum

3%

Mike Huckabee

2%

Jim DeMint2%

Rand Paul2%

Nikki Haley2%

Patrick Toomey

2%

Ron Paul2%

Brian Sandoval2%

Newt Gingrich1%

Eric Cantor1%