romas04 user driven living lab innovation for mobile city applications jo pierson en lieven de...

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User-driven living lab innovationfor mobile city applications

Studies on Media, Information and Telecommunication (SMIT - VUB)Onderzoeksgroep Media & ICT (MICT - UG)

C t U bilit O d k (CUO KUL)

ROMAS closing eventLeuven, 3 December 2008

Centrum voor Usability Onderzoek (CUO - KUL)Wireless & Cable (WiCa - UG)

Users in drivers seat of creative destruction and innovation

&

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2005Disruptive technologies - Doom

2006Users as innovators - Boom

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Terminology Research

User-Centred Design (ISO, 1999); User-Oriented Design (Veryzer&Borja de Mozota, 2005); Customer-Centric Design; People-Centred Design (Wakeford, 2005); User-Driven Innovation (FORA, 2008)

Conceptualising User Driven Innovation (UDI)

Business e-Bay - User-Driven Approach (Runcie, 2004); Philips - High Design (Marzano, 2007)

Interdisciplinary approach Engineering and IT Social sciences Business management Design

Definition User-Driven Innovation is the process of tapping users knowledge in order to develop

new products, services and concepts. A user-driven innovation process is based on an understanding of true user needs and a more systematic involvement of users

Components WHAT

Understanding of users for finding new opportunities to create value HOW

Innovation process undertaken with a systematic/planned involvement of users

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Living Lab Romas: The Quest for mobile city applications

About15

opportu

13 App& 6 User Clusters

80 Ideas

Archetypal user research & time expenditure based Focus Groups

Large-scaled interest survey

IdeaGeneration1

2D Segmentation2

Most likely scenario selection

opportunities

Adoption Potential Mobile News

35

40

Crossfunctional expert evaluationpanel

Etnographic socio-cultural analysis, & Usability

OpportunityIdentification3

Design Ethnography5

Archetypal User Study4

Personas and6

Archetype research

Persona Scenario analysis

0

5

10

15

20

25

30

Paid 2,6 14,9 24,2 35,7 8,9Free 10,8 37,5 15,2 18,6 4,5

innovators early adopters early majority late majority laggards

PSAP Survey

MultimethodQoE-QoSapproach

PotentialEstimation7

ExperienceOptimisation8

Personas and Scenarios6 Persona, Scenario-analysis

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IdeaGeneration1

About15

opportu


80 Ideas

2D Segmentation2


opportunities


Design Ethnography5

Mobile city applications ??? .Archetypal User Study4

Personas and6



Personas and Scenarios6

About15

opportu


80 Ideas

IdeaGeneration1

2D Segmentation2


opportunities

80 80 ideasideas

13 Application Clusters

3


Design Ethnography5


Personas and6

ExperienceOptimisation

1 24 5

6 User Clusters7% 28% 1% 20.% 12% 32%


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About15

opportu


80 Ideas

IdeaGeneration1

2D Segmentation2


opportunities


Design Ethnography5


Personas and6




Living Lab Romas: Mobile news - Geonotes

IdeaGeneration1

2D Segmentation2 Intake ProfilingOpportunityIdentification3

Design Ethnography5


Personas and6

g Observations Diaries Photo

elicitations In-depth

interviews




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IdeaGeneration1

2D Segmentation2 Logging analysisOpportunityIdentification3

Design Ethnography5


Personas and6

Focus group interviews

Diaries Socio-techn.

iteration





IdeaGeneration1

2D Segmentation2

Usability Study for people with PDA & without

PDAOpportunityIdentification3

Design Ethnography5


Personas and6

PDA Questionnaire

investigate the preferred technologies, news channels of the participants

Usability Test text size sometimes too small unclear functionality of icons took control out of the users

hands



Personas and Scenarios6 no overview of the news items

Post-test questionnaire to evaluate perceived usability perceived best: Belang van

Limburg pictures dont have to be useful;

always attractive

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IdeaGeneration1

2D Segmentation2


Design Ethnography5


Personas and6



Personas and Scenarios6 Internal

workshops Persona

development Participatory

workshops


IdeaGeneration1

2D Segmentation2


Design Ethnography5


Personas and6




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Living Lab Romas: Experience Optimisation

IdeaGeneration1

2D Segmentation2


Design Ethnography5


Personas and6




TEP = All facilities and environments for (joint) innovation including testing, prototyping and confronting technology with usage situations (Ballon, Pierson &Delaere, 2007)

Living Labs as EU Test and Experimentation Platforms

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Information society stakeholders in Flanders involved in setting up diverse test and experimentation facilities, supporting research as well as innovation process on technological and socio-economical level Tools for strengthening ICT research and development in each stage

Living Labs in Flanders/Belgium

Tools for strengthening ICT research and development in each stage (concept experimentation evaluation) VIS programme VIS programme ProeftuinenProeftuinen (IWT): April 2008 (IWT): April 2008 IBBT iLabinfrastructure open to scientific, public and private

stakeholders

usability lab (iLab.u)

technical test centre (iLab.t)IBBT Academic

Living labs in IBBT: iLab.o linkages

Government ENoLL

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Thank you!

Q & A

prof. Jo Pierson Vrije Universiteit Brussel (SMIT)

prof. Lieven De Marez Universiteit Gent (MICT) Universiteit Gent (MICT)

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