Imran Virani ESG1312029Porkodi ESG1403009Daniel-ESG140616Vijay ESG1406013BriefingRolls Royce

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Analysis of Rolls Royce 1SWOTAnalysis 2CompetitorsProfile Matrix 3Diagnosis 4VisionMission &Corporate Objectives 5TOWS Matrix

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SWOT Analysis Rolls-Royce1

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SWOT AnalysisStrengthWeaknessOpportunitiesThreatsAbility to scale newer design engines from small to big aircrafts is one reason for its competitveness.90% of world leading airlines uses its engine.Head quartered in UK the govt. is not generous with grantsThe skills gained by building nuclear submarines can be used for civil nuclear businesses worth $75billionCertified spare parts agents quoting lower price. Revenue LossBlending Tech with Service. Ability to to make sell and service civil aviation engines through 'pay fee for every hour that engine runs'. Better service to consumer and customer through 24X7 operations room in derby, assesse 3500 jet engines.Recruit is shrinking due to lack of qualified and skilled techniciansReal time data from monitoring service help improve design engines that are more reliable and fuel efficient. Fewer emergency repairs and less likelihood of engine failure coupled with timely and efficient engine change schedule.slowing down of world economy leads to retiring of old jets and cancelling orders.

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2Competitors Profile Matrix

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Competitors Profile Matrix

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Competitors Profile MatrixSuccess FactorsWeightsRank Rolls RoyceRank GERank Pratt & WhitneyHi Tech workforce15.00%30.4530.4530.45R & D30.00%51.551.551.5Mkt Share10.00%30.320.210.1Servicing30.00%41.220.620.6Brand Awareness15.00%40.630.4520.34.053.22.95

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3Diagnosis

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DiagnosisTechnological breakthrough and service excellence has leading to more reliable and fuel efficient engines.

Diversification to civil nuclear business worth $75 billion due to aviation industry slowdown impacting core engine business.

The 2nd largest maker of Jet engines is facing challenges from limited market size, workforce shortage and cut-throat competition.

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4Vision, Mission & Corporate Objectives

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Vision, Mission & Corporate ObjectivesVision -World leader in aviation industry by 2030.

Mission Maintain Excellence in innovation and service till 2030

Corporate Objectives Increase militarily orders globally by 10% by 2020.

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5TOWS Matrix

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TOWS MatrixStrengthOpportunitiesAction PlanStrategyS1: Scaling of newer design engines to fit wider variety of aircrafts and servicing them through pay per hour feeO1:The skills gained by building nuclear submarines can be used for civil nuclear businesses worth $75billionCapitalize on technology and service innovation to diversify into newer businessesConglomerate diversificationS2: 90% of world leading airlines powered by Rolls Royce making it the World's 2nd biggest maker of Large Jet enginesO2: Real time data from monitoring service help improve design reliable and fuel efficient engines facilitating timely and efficient engine change schedule.Rationalize MIS to improve on the Engine efficiency and service quality .RetrenchmentStrengthThreatsAction PlanStrategyS1: Scaling of newer design engines to fit wider variety of aircrafts and servicing them through pay per hour feeT1:Certified spare parts agents quoting lower price. Revenue LossContinuous improvement on the engine design such that it's spare parts cannot be duplicated by 3rd partiesProduct DevelopmentS2: 90% of world leading airlines powered by Rolls Royce making it the World's 2nd biggest maker of Large Jet enginesT2:slowing down of aviation industry leads to retiring of old jets and cancelling orders.R&D and sales focus on defense contracts. Product Development

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TOWS MatrixWeaknessOpportunitiesAction PlanStrategyW1:Non substantial domestic and military market.O1:The skills gained by building nuclear submarines can be used for civil nuclear businesses worth $75billionContinue to tap into newer markets and businessesMarket DevelopmentW2: Recruit is shrinking due to lack of qualified and skilled techniciansO2: Real time data from monitoring service help improve design reliable and fuel efficient engines facilitating timely and efficient engine change schedule.Train workforce to improve on technology and serviceBackward IntegrationWeaknessThreatsAction PlanStrategyW1:Non substantial domestic and military market.T1:Certified spare parts agents quoting lower price. Revenue LossInnovative design to penetrate newer markets and limit competitionDifferentiationW2: Recruit is shrinking due to lack of qualified and skilled techniciansT2:slowing down of aviation industry leads to retiring of old jets and cancelling orders.Acquire Pratt and WhitneyHorizontal Integration

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