Role of Social Media in Strengthening Democracy

Successful Strategies

A simple way to understand Social Media

Real WorldSocial Media World

If there was no Social Media

• How do we strengthen democracy?– Free & Fair Elections– Healthy Debate– Fearless Journalism– Engagement with

government– Activism

Now with Social Media

• Healthy Debate– Constructive Criticism– Propelling conversation– Political discussions

Now with Social Media

• Fearless Journalism– Truth at all cost– Presentation of facts

Now with Social Media

• Engagement with Government– Citizen participation in

governance– Free flowing

communication

Now with Social Media

• Activism– Raising Awareness– Harnessing support

Key Enablers

• Content– Relevant– Easy to consume– Easy to share

Key Enablers

• Coherence– Real world connection– Consistent

communication

Key Enablers

• Leadership– Personalities– Shaping opinion

Look out for the traps

• Digital Fishbowl– Crowd censored content– Credibility is the lifeline

Look out for the traps

• Sustainability of a campaign– Media is passive– Effort leads to result

That’s all for now!