role of government in global marketing
TRANSCRIPT
![Page 1: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/1.jpg)
NOMAN GHALIB
![Page 2: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/2.jpg)
“Doing business in different state is like
doing business in 30 countries”
![Page 3: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/3.jpg)
Segmentation
Targeting
positioning
![Page 4: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/4.jpg)
product
Both the physical and chemical aspects
of a product are affected by laws
seeking to protect consumers. Such
laws may prescribe standards for
purity, safety and performance.
![Page 5: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/5.jpg)
price
Prices are also affected by taxes such
as sales tax, value added tax, import tax
and port tax.
![Page 6: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/6.jpg)
place
There are laws in most countries
covering the physical distribution
![Page 7: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/7.jpg)
promotion
• Prohibitions on advertising certain products
• Prohibitions on using certain words and expressions
• Limitation on extent of promotional expenditure
• Content and style of advertisement
• Other promotional elements
![Page 8: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/8.jpg)
For any business, the policies of govt can
have deciding implications
Licensing
Regulations
Formalities
taxes
![Page 9: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/9.jpg)
Government should protect
and impose policies
Ownership extent restriction
Clear guidelines for investors
Encourage transfer of managerial
skills, intellectual property and
technology (licensing)
![Page 10: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/10.jpg)
A firm will favor investment over
exporting when transportation costs and
trade barriers are high
tariffs
![Page 11: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/11.jpg)
Quota(volume)
mostly imposed to reduce imports and
enhance local production
![Page 12: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/12.jpg)
Should restrict import of inputs for a
manufacturing firm
e.g. can import 30% of its input
![Page 13: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/13.jpg)
FDI should be allowed except
Atomic energy
Agriculture
Gambling
plantation
![Page 14: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/14.jpg)
advantages
Increase in exports
Increase in tax revenues
Development of human capital resources
Promotion of competition
Employment generation
BOP effect
A better accelerator for economic development
![Page 15: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/15.jpg)
Should…
Provide tax breaks to local investors
Subsidies
Restrict foreign investors into the sector
where you are good
![Page 16: Role of government in global marketing](https://reader035.vdocuments.site/reader035/viewer/2022080213/55a539191a28abdc4e8b45f7/html5/thumbnails/16.jpg)
Provide physical protection
Provide copy write protection
Tax breaks
Should not compromise on soverenity
Should be careful about national defense