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Role of Effective Collaboration & Partnering in Technology Development – a Case Study
Ibrahim A. Abba Research & Development Center
Saudi Aramco
GPCA Research & Innovation Summit | Thursday March 13, 2014
© Copyright 2014, Saudi Aramco. All rights reserved.
"Companies cannot grow through cost reduction and reengineering alone... …Innovation is the key element in providing aggressive top-line growth, and for increasing bottom-line results”
…Davila & Colleagues
Collaboration is a process where multiple parts of an organization or partnerships work together toward a set of common goals
Progressive view of collaboration-> knowledge management centric to innovative centric
Collective intelligence trusted networks input diversity Hard data & knowledge strong connection collaboration weak connection collaboration
What do we know? what does my community know? can anybody help here?
[Ref: Deloitte Report]
How do you decide on an effective
collaboration engagement?
Multiple models…
…to be successful, should consider these key elements
Partner long-term with invested human resources from all and access available innovation capacity through academia, consortia, etc,
•Technical expertise
•Resource development or seconding
•Technology and knowledge transfer
•Talent acquisition
• Sustained relationships
•National agenda
• Strategic fit
•Readiness to collaborate
•Willingness to form local multilateral relations
•Network value
•Proximity to markets
•Best in class in field(s) of interest
•Multiple capabilities
• IP sharing
• Strong academic/admin structure
•Commercialization
Structural Capital
Relational Capital
Human Capital
“Shared Aspirations”
…Realize value of synergy thr’…
Through careful apriori prioritization and positioning of research portfolio
R&D Leader
• Lead domain
globally and
allocate
significant in-
house resources
R&D Catalyst
• Catalyze global
R&D via active
management
and funding
Buyer
• Acquire
technologies
R&D Partner
• Engage in
research
together with
other partners
("one among
many")
High
Strategic
impact
Low
Low High
Requirement / ability to differentiate
Strategic impact
• Economic benefit
• Increased reputation
• Contribution to National Agenda
Requirement to differentiate
• Scarcity of R&D/Technology
availability
• Uniqueness
• Company expertise in domain
Collaboration/partnership intensity can vary - R&D domain role directionally determines form of partnership
Maximum
Propylene
Yield
Reaction
Conditions
Proprietary
Catalyst
Unique
Reaction
System
Case study: High severity fluid catalytic cracking technology development
HS-FCCTM
0.1 BPSD
pilot at KFUPM
Kingdom of Saudi
Arabia
1996
-2001
Technology Development Progression Academia played critical role in establishing foundation
0.1 BPSD
pilot at KFUPM
Saudi Arabia
1996
-2001
30 BPSD
Demonstration plant
in Ras Tanura, Saudi Arabia
2001
-2004
Technology Development Progression Demonstrated by industrial partners
0.1 BPSD
pilot at KFUPM
Saudi Arabia
1996
-2001
30 BPSD
Demonstration plant
in Ras Tanura, Saudi Arabia
2001
-2004
3 000 BPSD
Semi-commercial unit
in Mizushima, Japan
2007
- 2013(14)
Technology Development Progression Scaled-up to semi-commercial size by industrial partners
0.1 BPSD
pilot at KFUPM
Saudi Arabia
1996
-2001
30 BPSD
Demonstration plant
in Ras Tanura, KSA
2001
-2004
3 000 BPSD
Semi-commercial unit
in Mizushima, Japan
2007
- 2013(14)
2011-
2012
30 000 BPSD
Commercial unit
preliminary evaluation
Courtesy of
Chiyoda
Corporation
Ch
iyo
da
Technology Development Progression Completed preliminary commercial evaluation
0.1 BPSD
Pilot at KFUPM
Saudi Arabia
1996
-2001
30 BPSD
Demonstration plant
in Ras Tanura, KSA
2001
-2004
3 000 BPSD
Semi-commercial unit
in Mizushima, Japan
2007
- 2013(14)
2011-
2012
~ 30 000 BPSD
Commercial unit
preliminary evaluation
x300 X100 X10
Ch
iyo
da
FEED underway for
commercialization
Technology Development Progression FEED underway for commercialization
Propylene Yield %wt
HS-FCC
HS-FCC, a new member to the family
High-olefins catalytic cracking technologies
DCC
Resid to Propylene
High Olefins FCC
Heavy Resid Light Resid VGO High H2 content VGO
25
23
21
19
17
15
13
11
9
HSFCC technology demonstrated over a wide range of feedstock
HS-FCC technology presents opportunity for refining-petrochemicals integration
HS-FCC™
Steam Cracker
FEED
Polymer Grade
Ethylene
Polymer Grade
Propylene
LCO
Slurry / CLO
Fractionator & Gas Recovery
C3
Splitter
HCN
C2-
LCN Recycle
C4’s
C8-C12 Olefins
C4 Paraffin-rich Cut
C3 C4 LPG Treatment
& Separation
~
~
C4 SHU
Propane
Aromatics Complex ParamaX
Hydrogen
Paraxylene
Benzene
Orthoxylene
HS-FCC Unit Petrochemical Integration
Main Products
PolynaphthaTM
Naphtha Splitter
Gas Purification
FlexEne™
Concluding Remarks
Identify individual organizational strengths that can yield synergy and leverage available capital and human resources.
Set targets that are common to each organizations interest yet are noncompeting.
Establish clear relationship governance model – committee, task force, periodic dedicated meetings, enabling:
knowledge and know-how transfer, frame work on IPRs, etc
Crowd source – targeted technology quests, online, etc.
…the three Ts
Three important success factors for delivering successful R&D
Teaming
Technology
Talent
…the three Ts