role of customer marketing

THE ROLE OF CUSTOMER MARKETING CHANNEL INSTINCTS.COM

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How Customer Marketing is a keep component of creating Retail Excellence at the shelf

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THE ROLE OF CUSTOMER MARKETING

CHANNELINSTINCTS.COM

“We need to LEAD the customer, not just provide

support.”

CHANNELINSTINCTS.COM

WHAT IS CUSTOMER MARKETING?

• Developing 2-3 year plans− Customer Engagement− Customer strategies− Customer scorecards− Promotions templates

• Leading Annual Operating Planning (AOP)

• Guiding Product Roads with customer insights

• Optimizing Planograms

CHANNELINSTINCTS.COM

CUSTOMER MARKETING’S ROLE

Create Retail Excellence at point of sale anddevelop stronger customer partnerships by

building customer blueprints (long term account plans),serving as a bridge between sales and marketing to

align the company's resourcesand reinforcing the voice of the customer within our organization.

CHANNELINSTINCTS.COM

CUSTOMER MARKETING IS THE…• Customer/Channel Expert• Facilitator that aligns company resources to

achieve the Customer metrics• Provider of solutions to Sales & the Customer

CHANNELINSTINCTS.COM

PUTTING THE PIECES TOGETHER

CHANNELINSTINCTS.COM

SET TARGETSKEEP SCORE

WIN!

2010 Plan

CHANNELINSTINCTS.COM

CHANNELINSTICTS

[ Accelerating your path between ideas & actions ]

CHANNELINSTINCTS.COM

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