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ROLE OF COMMUNICATION IN ENHANCING ORGANIZATIONAL PERFORMANCE IN PUBLIC SECTOR: A CASE STUDY OF MINISTRY OF HOME AFFAIRS IMMIGRATION DEPARTMENT ZANZIBAR

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Page 1: ROLE OF COMMUNICATION IN ENHANCING ORGANIZATIONAL

ROLE OF COMMUNICATION IN ENHANCING

ORGANIZATIONAL PERFORMANCE IN PUBLIC SECTOR:

A CASE STUDY OF MINISTRY OF HOME AFFAIRS –

IMMIGRATION DEPARTMENT ZANZIBAR

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ROLE OF COMMUNICATION IN ENHANCING

ORGANIZATIONAL PERFORMANCE IN PUBLIC SECTOR:

A CASE STUDY OF MINISTRY OF HOME AFFAIRS –

IMMIGRATION DEPRTMENT ZANZIBAR

By

Saleh Abbas Moh’d

Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of

Master of Science in Human Resource Management of Mzumbe University

2015

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CERTIFICATION

The undersigned certify that, we have read and hereby recommend for acceptance by the

Mzumbe University, a dissertation entitled, “Role of communication in enhancing

organizational performance in Public sector”: A case of Ministry of Home Affairs

Immigration Department Head Office Zanzibar, in partial fulfillment of the

requirements for the Master degree in Human Resource Management of the Mzumbe

University.

__________________________

Major Supervisor

__________________________

Internal Examiner

__________________________

External Examiner

Accepted for the Board of School of Public Administration and Management

Signature___________________________________

Dean of School of Public Administration and Management

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DECLARATION AND COPY RIGHT

I, Saleh Abbas Moh’d, hereby declare that this dissertation submitted for the award of

the degree of Master in Human Resource Management at the University of Mzumbe is

my own original work and that it has not been presented and will not be presented to any

university for a similar or any other degree award. This dissertation contains no

materials previously written and/or published by another person, unless otherwise noted.

Signature ________________________

Date ________________________

©

This dissertation is a copyright material protected under Berne Convention, the

Copyright Act 1999 and other international and national enactments, in that behalf, on

intellectual property. It may not be reproduced by any means in full or in part, except for

short extracts in fair dealings, for research or private study, critical scholarly review or

discourse with an acknowledgement, without the written permission of Mzumbe

University, on behalf of the author.

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ACKNOWLEDGEMENT

I do in advance thank ALLAH for giving me power and energy to complete my work as

effectively as possible.

At the outset may I take this opportunity to express my deepest thanks to Almighty God

who enabled me to pursue this course. Also special gratitude goes to the management of

Mzumbe University (MU) for selecting me to join this crucial program. I would like to

express my thanks to Immigration Department, for giving me a strong support in my

studies especially financial support.

Special thanks to Madam Gellejah, S. retired senior lecturer (SOPAM) who advised me

in research topic and sincere gratitude goes to my supervisor Mr. Gervas Kolola in his

tireless support, efforts and guidance on this dissertation.

Thanks to all my lectures and administrators at Mzumbe University for their support and

the librarians of Mzumbe University for provision of valuable literature. Thanks to my

classmates who assisted me in writing up this dissertation. Lastly May God blesses you

all.

Also special thanks go to my boss DCIS. Msim M. Toufiq and my best friends Jamal M.

Vuai, Mvita A.Yussuf, Hassan S. Ameir, Vuai A. Juma Juma M. Kombo, Mrs. Zuhura

A. Juma, and Hafidh H Bhai I appreciate very much their moral support, encouragement

and advice during the time of the studies.

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DEDICATION

I dedicate this dissertation document to my lovely Mother Fatma Simai Haji, my futher

Abbas Mohamed Othman, my wives Nasra A. Abdalla and Khadija F. Juma, my sons

Yasir S.Abbas and Abbas S. Abbas, my daughters Yusra S.Abbas and Fatma S. Abbas

who had been struggling alone during my studies.

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ABBREVIATIONS/ACRONYMS

DCIS Deputy Commissioner of Immigration Services

HO Head Office

ICT Information Communication Technology

IDZ Immigration department Zanzibar

SPSS Statistical Package for Social Science

URT United Republic of Tanzania

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ABSTRACT

The study examined the role of communication in enhancing organizational performance

in the public sector taking Immigration Department Zanzibar as a case study. The study

specifically intended to identify types of communication applied by Immigration

Zanzibar, the roles of communication therewith and effectiveness of communication in

enhancing the performance of the organization in controlling organization functions.

The study involved the use of case study design in which a sample size of 54

respondents was selected by using purposive and random sampling techniques. Data

were collected through questionnaires, interview and documentary review. The analysis

of data generally based on qualitative approach with absorption of quantitative approach

for some of data that required quantifiable justification.

The study reflected directly to Immigration Department Zanzibar Head Office and its

findings revealed that Communication has connection with task oriented role in the

immigration department since all activities of the organization need communication and

this showed that there is connection between task performance and communication.

However information and communication roles were identified as prerequisite role that

cannot be isolated and have great contribution in the provision of services and

production respectively. Also the findings revealed that communication was not related

to specific purpose to which it has been sensitized by government by placing customer

focus - with respect to client standard charter rather it based on management desire to

increase revenue collection as they consider performance of an organization in terms

financial basis.

Additionally, the study recommended that the ways of improving communication should

include handling customer complaints, frequent training on the importance of

communication and customer care, implementation of e government and e services, and

monitoring and evaluation of organization functions.

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TABLE OF CONTENTS

CERTIFICATION ....................................................................................................... i

DECLARATION AND COPY RIGHT...................................................................... ii

ACKNOWLEDGEMENT ......................................................................................... iii

DEDICATION ............................................................................................................ iv

ABBREVIATIONS/ACRONYMS .............................................................................. v

ABSTRACT ................................................................................................................ vi

TABLE OF CONTENTS .......................................................................................... vii

LIST OF TABLES ...................................................................................................... xi

LIST OF FIGURES .................................................................................................. xii

CHAPTER ONE .......................................................................................................... 1

1.1 Introduction .............................................................................................................. 1

1.2 Background of the Study .......................................................................................... 1

1.3 Statement of the Problem ......................................................................................... 3

1.4 Objectives of the Study ............................................................................................ 4

1.4.1 General objective of the study ............................................................................... 4

1.4.2 Specific objectives of the study ............................................................................. 4

1.5 Research Questions .................................................................................................. 4

1.6 Justification of the Study .......................................................................................... 5

1.7 Scope of the Study ................................................................................................... 5

1.8 Limitations of the Study ........................................................................................... 5

1.9 Chapter Summary .................................................................................................... 6

CHAPTER TWO ......................................................................................................... 7

LITERATURE REVIEW ............................................................................................ 7

2.1 Introduction .............................................................................................................. 7

2.2 Theoretical literature review ..................................................................................... 7

2.3 Definitions of the Terms ........................................................................................... 7

2.3.1 Communication ..................................................................................................... 7

2.3.1.1 Importance of Communication ........................................................................... 9

2.3.1.2 The roles of communication ............................................................................. 10

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2.3.1.3 Types of Communication ................................................................................. 10

2.3.2 Organization ........................................................................................................ 11

2.3.3 Performance ........................................................................................................ 11

2.3.4 Organizational Performance ................................................................................ 12

2.3.4.1 Measures of organizational performance........................................................... 12

2.3.4.2 Need for Organizational Performance ............................................................... 13

2.4 The Role of Communication on Organizational Performance ................................. 13

2.5 Communication Flow in Organization .................................................................... 14

2.5.1 Downward communication flows ........................................................................ 14

2.5.2 Upward communication flow .............................................................................. 15

2.5.3 Crosswise communication flow ........................................................................... 15

2.5.4 Informal communication flow ............................................................................. 16

2.6 External Organizational Communication ................................................................ 16

2.7 Functions of Communication in Organization ........................................................ 16

2.8 Improving Effective Communication...................................................................... 17

2.9 Consequences of Ineffective Communication ......................................................... 20

2.10 Communicative Customer Service ........................................................................ 22

2.11 Theories of communication .................................................................................. 22

2.12 Empirical Literature Review ................................................................................. 23

2.13 Knowledge Gap.................................................................................................... 24

2.14 Conceptual Framework ........................................................................................ 25

CHAPTER THREE ................................................................................................... 27

RESEARCH METHODOLOGY .............................................................................. 27

3.1 Introduction ............................................................................................................ 27

3.2 Research design ..................................................................................................... 27

3.3 Area of the Study ................................................................................................... 28

3.4 Population of the Study .......................................................................................... 28

3.5 The study Sample and sampling procedures ........................................................... 29

3.5.1 Sample size ......................................................................................................... 29

3.5.2 Sampling procedures or techniques...................................................................... 29

3.5.2.1 Simple Random Sampling ................................................................................ 30

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3.5.2.2 Purposive sampling .......................................................................................... 31

3.6 Data Collection Methods and Research Instrument ................................................. 32

3.6.1 Interview ............................................................................................................. 32

3.6.2 Questionnaire ...................................................................................................... 33

3.6.3 Documentary Reviews......................................................................................... 34

3.7 Methods of Data Analysis and Processing .............................................................. 34

3.8 Ethical consideration .............................................................................................. 35

CHAPTER FOUR ...................................................................................................... 36

DATA PRESENTATION, ANALYSIS AND DISCUSSION ................................... 36

4.1 Introduction ............................................................................................................ 36

4.2 Profile of the Respondents ...................................................................................... 36

4.2.1 Sex Distribution of the Respondents .................................................................... 36

4.2.2 Age Group of Respondents .................................................................................. 37

4.2.3 Working Position of respondents ......................................................................... 38

4.2.4 Working Position of other respondents ................................................................ 38

4.2.5 Working Experience ............................................................................................ 39

4.2.6 Education Qualification ....................................................................................... 39

4.2.6.1 Level of Education of other Respondents (FIs) ................................................. 40

4.3 Types of communication applied by Immigration Department during Provision of

Services ....................................................................................................................... 40

4.3.1 Formal communication ........................................................................................ 41

4.3.2 Informal communication ..................................................................................... 41

4.3.3 Verbal, Non verbal and Signal ............................................................................. 42

4.3.4 Upward communication ...................................................................................... 42

4.3.5 Downward communication .................................................................................. 42

4.3.6 Horizontal communication .................................................................................. 42

4.4 The roles of communication on Organizational Performance .................................. 43

4.4.1 Information and communication role ................................................................... 44

4.4.2 Planning and Decision making role ..................................................................... 44

4.4.3 Task oriented role ................................................................................................ 45

4.5 The effectiveness of communication in enhancing performance of IDZ .................. 47

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4.5.1 Feed backing ....................................................................................................... 47

4.5.2 Organization Adherence to Employees‟ Commitment ......................................... 48

4.5.3 Ethical behaviour of employees in Services Provision ......................................... 49

CHAPTER FIVE ....................................................................................................... 52

SUMMARY, CONCLUSION AND RECOMMENDATIONS ................................ 52

5.1 Introduction ............................................................................................................ 52

5.2 Summary of the Findings ....................................................................................... 52

5.2.1 Types of Communication applied by Immigration Department ............................ 52

5.2.2 The Roles of Communication on Organization Performance ................................ 52

5.2.3 The Effectiveness of Communication in Enhancing Performance of Immigration

Department .................................................................................................................. 53

5.3 Conclusion ............................................................................................................. 53

5.4 Recommendations .................................................................................................. 53

REFERENCES .......................................................................................................... 55

APPENDICES ............................................................................................................ 61

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LIST OF TABLES

Table 3.1: The Table Result of Random Sample Size of the Respondents ..................... 31

Table 3.2: Purposive sampling of the Respondents ....................................................... 32

Table 4.1: Sex of Respondents ..................................................................................... 37

Table 4.2: Age Group of Respondents .......................................................................... 38

Table 4.3: Duration of employment .............................................................................. 39

Table 4.4: Level of Education of the respondents ......................................................... 39

Table 4.5: Level of Education of (FIs) .......................................................................... 40

Table 4.6: Types of communication ............................................................................. 43

Table 4.7: Roles of communication .............................................................................. 44

Table 4.8: Subordinates Cadre Responses .................................................................... 46

Table 4.9: Superior Cadre Responses ........................................................................... 46

Table 4.10: Foreign Investors Responses ...................................................................... 46

Table 4.11: Means of receiving feedback to subordinates ............................................. 48

Table 4.12: Organization Adherence to Employees‟ Commitment ................................ 49

Table 4.13: Ethical behavior of Immigration Staff ........................................................ 49

Table 4.14: Employees' ethics in delivering services ................................................... 50

Table 4.15: Employees' ethics enhance productivity of the organization ....................... 51

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LIST OF FIGURES

Figure 2.1: Conceptual Framework .............................................................................. 25

Figure 4.1: Occupational status .................................................................................... 38

Figure 4.2: Ethical behavior of Staff ............................................................................. 50

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CHAPTER ONE

1.1 Introduction

This chapter describes the background of the problem, statement of the problem, general

objective and specific objectives, research questions, justification of the study or the

significance of the study scope of the study, limitation of the study and finally chapter

summary.

1.2 Background of the Study

Human communication has always been central to organization action (Yates and

Orilkowski, 1992). Communication has existed in various forms from the very

beginning of the civilization on Earth. The most well known form of primitive

communication is cave paintings. Written language developed when man settled into

agrarian communities. Change in living style of man from hunting based to an

agriculture dependent society took place roughly 9000 years ago. Writing became

important as man recognized the need to keep records of property and agriculture based

trade (Sheoran, 2012).

Every organization exists to be successful in achieving its vision, mission, values and

strategy. Clearly, organizations that communicate more effectively have more successful

projects. Findings show that high performers are more effective communicators (Project

Management Institute 2013). Organizations must develop a communication style that

resonates with its employees.

Organizations today, in an effort to change and be competitive, must not only consider

different leadership styles, but must ultimately adopt a style that will aid in effective

communication allowing for organizational and employee success (Martinez, 2012).

Communication and shared understandings play an important role in the implementation

process. In particular, when vertical communication is frequent, strategic consensus

(shared understanding about strategic priorities) is enhanced and an organizations

performance improves. They explore vertical communication linkages as a means by

which strategic consensus and performance can be enhanced (Rapert et al. 2002).

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The issue of communication is very challenging all over the world to the extent that

various studies had been conducted to keep in place its role and importance towards the

employees and organization respectively. For example the research conducted in Central

and Eastern Europe by Organization for Economic Corporation and Development

(Boyaci at el. 1996) reveals that the flow of information from government information

offices is too slow. Also collide has been associated with a typical habit of lower ranking

or local public servants to seek out head of department to answer the questions and

provide information.

In Africa, communication towards organizational performance is also challenging

subject. The study conducted by (Traber, 1989) reveals that „a lot of decisions in

communication and communication technologies are political because there is a lot of

political use in.‟

The collapse of East African Community (1977) has been associated with

communication failure among partner states, lack of common language which would

organize East African countries to focus on the progress of their organization instead of

considering the success of each country as an individual.

Tanzania in particular, several cases had been reported relating to communication

network and its serious impact to the nation. One among critical incidents is the question

of Operation of Kick Poaching (2013) whereby communication breakdown resulted into

ineffective and inefficient performance of government mission.„The lack of guidance on

the provision of information which led to the relevant authorities Government denials of

essential information implementation of the operation‟

Communication in both public and private Sectors is an important tool for planning,

organizing, directing, controlling and staffing. Communication in an organization is

essential to any kind of organization, whether public or private and information plays a

crucial role in effective communication. As a tool of management, communication is

“the central means by which individual activity is coordinated to devise, disseminate,

and pursue organizational goals” Gardner at el. (2001). A well established and

coordinated communication encourages organization towards goal congruent.

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It identifies what educational courses or activities should be designed to provide

employees with necessary skills in order to improve productivity in their works. In this

case, focus should be on the needs.

1.3 Statement of the Problem

Communication at work place is a central tool in coordinating various tasks relating to

achievement of organizational goals. It generates sense of direction to the workers as

they know what to achieve in specified time frame to reflect mutual understanding of the

community both internal and external surroundings. Organizational communication

recognizes organizational commitment as well as employees‟ commitment to its

stakeholders, employees‟ ethics and encourages proper feedback in information

handling.

The Immigration Department Tanzania has experienced massive inflow of customers

who request travelling documents since in the year 2005 as a result of increasing in the

global business competition where by a number of Tanzanians became much

encouraged to travel outside the country to look for various business products and the

change of travelling documents (Tanzania passports and resident permits) from manual

system to computerised setup. Once when the government of United Republic of

Tanzania (URT) decided to change the passports stimulated passport holders to replace

their former documents to modernized ones. In that case customers‟ complaints had

grown up rapidly, delay in the services delivery and inappropriate feedback prearranged

dissatisfaction to customers due to high demand compared to organization capacity at a

time.

The Immigration department as any other public institution is obliged to satisfy the

general public in terms of update information and communication relating to Public

Service Delivery. Becker-Beck et al, (2005) argue that organizations understand

practically how Communication affects individual performance and organizational

performance, they are likely increasing to develop better strategies and policies

associated with it to fulfil goal congruent. In the absence of contextual information, the

communication partners will find it difficult to gain a better understanding of each other,

thus increasing the difficulty in transferring complex knowledge.

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Organizational communication is always practiced in public sectors in the establishment

and dissemination of the organization objectives. Through communication organizations

can plan their goals and the way how achieve them. Systemic communication in many

public organizations is very challenging due to the fact that its impact probably leads to

poor performance of the job, interpersonal conflict and interdepartmental conflict,

ineffective team management, work delay in feed backing and thought of wrong

information. All these conducts and others supply failure to perform tasks as they are

expected by the organization.

Therefore, this study was set out to examine the role of communication in enhancing

organizational performance of the Immigration Department Zanzibar in order to bring

helpful recommendations for future road map in terms of accountability and responsiveness

to the community and to promote profitable improvement of performance in public sector.

1.4 Objectives of the Study

1.4.1 General objective of the study

The main objective of the study is to examine the role of communication in enhancing

organizational performance of the Immigration Department Zanzibar.

1.4.2 Specific objectives of the study

i. To investigate types of communication existing in the Immigration Department.

ii. To identify the roles of communication at the Immigration Department.

iii. To examine the effectiveness of communication in enhancing performance of

Immigration Department.

1.5 Research Questions

i. What are the types of communication existing in Immigration Department?

ii. What is the role of communication at Immigration Department?

iii. How and why effective communication plays a role in enhancing performance of

Immigration Department?

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1.6 Justification of the Study

The Study was relevant to the Immigration Department Tanzania particularly Head

Office Zanzibar. It added information and knowledge on the role of communication in

enhancing performance of the organization as a whole internally and externally

respectively.

The study helps the organisations to find out new ways or alternatives that are best in

employing the performance of the organization and to overcome the available barriers

that hold back implementation of effective communication.

The findings can help other people who are interested in conducting further research

regarding the role of communication in enhancing the performance of organization.

1.7 Scope of the Study

This study was limited to check the role of communication in enhancing the

organizational performance within the dominion of Immigration Department Zanzibar,

specifically the Head Office.

1.8 Limitations of the Study

The desire to achieve the objectives of the study In the course of pursuing this study the

researcher was held back by the following limitations.

i. Time frames for the study

Time frames for the study because the study was conducted during office hours at par

with the tight office work and interference the concentration of work and movement to

request for filling questionnaires and search for information relating to documentary

reviews.

ii. Low willingness of the respondents

Some of the respondents were reluctant especially in the area of interview they were not

willing to provide some information relating to the study due to the fact that some of

them were busy with official duties, some of them were not confident with their

positions and some of them did not take it as a serious matter. In order to minimize this

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situation researcher had to persuade and inform the respondents the purpose of the study

and their importance to willingly participate in the study since it could be for the

benefits of their own organization.

1.9 Chapter Summary

The chapter presents the background of the study, a statement of the problem, General

and specific research objectives, research questions, significance of the study and the

scope of the study and limitation of the study.

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CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction

The chapter will focus on the review of different literatures relating to the subject matter.

It highlights definitions of the terms and its components associated with it,

conceptualization of important concepts, empirical literature review and conceptual

framework.

2.2 Theoretical literature review

2.3 Definitions of the Terms

2.3.1 Communication

Communication is the transfer of information and understanding from one person to

another. The process involves sender, message and receiver, encoding, the medium,

feedback and dealing with noise. (Kinicki and Williams, 2008)

Abayo (2006) defines the communication as any process in which people share

information, ideas and feelings rightly observe that, communication involves not only

the spoken and written word, but also body language personal mannerisms and style:

anything that add meaning to a message.

Gupta (2005) defines communication as exchange of facts, ideas, opinions or emotions

to create mutual relationships.

Nelson and Economy (2004) define Communication as the physical and mental network

that ties everyone both within and without the organization together. It‟s the oil that

keeps the organization running smoothly.

Generally the term communication as a concept and process involves Sender of the

message who or where the initial source commence, Media - means to which the

information is likely to be transferred, the Message itself, Receiver and Feedback. The

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entire process form coordinated cycle, which needs accuracy and completeness of each

component to be applied actively and efficiently.

While describing the term communication the idea behind is that most of the scholars

have pinpointed the imperative constituents which must not be isolated with it, in the

sense that those aspects are part and parcel to its definition and meaning. For the purpose

of drawing better understanding, the components will be highlighted;

I. Sender

The communication initiator, the one who intends to convey the message having the

specific purpose of transforming information or message from one place to another.

II. Message

The information (message concern) sent to the receiver it may be oral information,

written or even non verbal forms such as body language and gestures.

III. Media or Communication Channel

It refers to the means of transferring the message or information from one side to

another. The channel can be face to face, by telephone non verbal form or in terms of

writings like letters, reports, and electronic means including email.

IV. Encoding

Is the process of translating the information in the sender‟s head into the message. Most

of the time receivers will have different levels of Knowledge and experience; Language

skills and Confidence.

V. Decoding

Is the process by which the receiver interprets the message. Decoding the message

involves: Working out what the sender intended, Highlighting any uncertainty or

confusion and seeking clarification.

VI. Receiver

The one who receives the information, it is communication target. Normally the

reception of the message is influenced by the receiver‟s knowledge in respect of subject

concern, interest and emotions.

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VII. Feedback

It refers to the response of the receiver towards the information received from the sender

of a particular message.

The response may be in oral mode, written form or even non- verbal way depending

upon the media means. According to Hybes and Weaver II (2007) define feedback as the

response of the receiver - senders to each other. Feedback is vital to communication

because it lets the participants see whether the idea and feelings have been shared in the

way they are intended.

2.3.1.1 Importance of Communication

According to Gupta (2005) effective communication has always been essential for

success in business. In recent times, communication has become all the more essential

due to the following reasons; Increase in size Business firms have tremendously in scale

of operation; Growing specialization ; Narrow division of work result in different

activities being handled by different departments; Technological Advancements rapid

changes in science and technology lead to obsolescence of technology and knowledge;

Cut-throat Competition liberalization and globalization have resulted in severe

competition between public sector, private sector and foreign banks; Trade Union

Movements in banking sector, employee unions are very strong and powerful.

Management must consult union leaders on several matters; Human Relations effective

communication between management and employees is necessary to develop mutual

trust and confidence; Public Relations society expect more and more from managers .

business has to keep government, distributors, suppliers, investors and other sections of

the society well informed about this contribution to the society; Personal Asset

communication skills is essential for success of every job.

Newstrom and Davis (2002) expose that communication helps to accomplish all the

basic management functions; - planning, organizing, leading and controlling so that

organizations can achieve their goals and meet their challenges. It tends to encourage

better performance and job satisfaction. People understand their jobs better and feel

more involved in them.

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2.3.1.2 The roles of communication

Communication being a bridge of management activities has a significant role to play so

as to foster accomplishment of the organization‟s goals.

Madhukar (2010) argues that communication plays a very vital role in modern day

business organizations. In fact the very effectiveness of business depends upon its ability

to communicate effectively with all sections with whom interacts. Effective

communication is a sine qua non or must for effective performance. Organizations carry

out numerous activities through various departments and individuals, and

communication facilitates integration of all activities.

Gupta (2005) efficient planning and decision making, training and development of staff,

motivation and morale, coordination and team work, leadership, sound control,

industrial harmony, and corporate image.

2.3.1.3 Types of Communication

Literatures differ on categorizing types of communication. Communication within an

organization is classified into two groups as formal and informal. The types of formal

communication are up to down, down to up, horizontal and cross communication.

Hybes & Weaver II (2007) discuss four kinds which are most often used; intrapersonal

communication that occurs within a person. It involves thoughts, feelings, and the way

you look at yourself. Interpersonal communication occurs when you communicate on

one to one basis usually in an informal, unstructured setting. Small - group

communication occurs when a number of people meet to solve a problem. The group

must be small enough so that each member has a chance to interact with all the other

members. Public communication the sender- receiver (the speaker) sends a message (the

speech) to an audience. The speaker usually delivers a highly structured message, using

the same channels as interpersonal and small group communication.

Locer (2006) communication Oral, nonverbal and written goes to both internal and

external audiences. Internal audiences are other people in the same organization;

subordinates, and superiors, peers. External audiences are people outside organization;

customers suppliers, unions, stakeholders, potential employees, government agencies,

the press and general public.

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According to Abayo (2008) communication can be categorized into two categories;

Verbal communication which involves oral means and Non verbal communication

which involves Gestures, Body language and Facial impression.

2.3.2 Organization

Organization is composed of two or more people who work together in a structured way

to achieve a specific goal or set of goals (Stoner et al 2006).

Benowitz (2001) defines organization as Groups of individuals constantly join forces to

accomplish common goals.

Robbins (2001) defines an organization as a “consciously coordinated social unit

composed of two or more people that functions on a relatively continuous basis to

achieve a common goal or set of goals‟‟.

2.3.3 Performance

Ngirwa (2005) defines Performance as the result of people‟s capabilities (knowledge,

skills, experience and attitude).

Gong, (2006) Performance, from the perspective of management, is defined as the result

of an organization‟s expectation.

Performance is a set of financial and nonfinancial indicators which offer information on

the degree of achievement of objectives and results (Lebans & Euske 2006) cited from

(Kaplan & Norton, 1992).

Agarwala (2007) Performance refers to what an employee does or does not do in the job.

Armstrong, (2012) defines the term performance as it concerned with how well

something is done and reward is with how people should be recognized for doing it.

In organizational arena performance involves the goal congruent of the company since

the attainment of performance depends on individual performance and organizational

performance. In order to fulfill the objectives of organization there is a need to manage

logically and systematically the performance of organization to align with individual

performance.

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2.3.4 Organizational Performance

Armstrong (2012) argues that, the management of organizational performance is prime

responsibility of top management who plan, organize, monitor and control activities and

provide leadership to achieve strategic objectives and satisfy the needs and requirement

of stakeholders.

2.3.4.1 Measures of organizational performance

Almost all organizations measure performance of their organizations to countercheck

their progress. However, such measures are varying according to sector, or nature of

organization, occupation and the nature of the responsibilities involved to it.

Doyle (1994) argued that, no single approach can be used to measure organizational

performance in all situations because organizations do adopt different approaches and

change some of their objectives from time to time as they deal with issues which keep

on changing.

Performance measures are tools to understand, manage, and improve organization

activities. A performance measure (or indicator) is composed of a number and a unit of

measure. The number gives us a magnitude (how much) and the unit gives the number a

meaning (what). Performance measures are always tied to a representation-target.

Effectiveness: a process characteristic indicating the degree to which the process output

conforms to requirements (Are we doing the right things?); Efficiency: a process

characteristic indicating the degree to which the process produces the required output at

minimum resource cost (Are we doing things right?); Customer care: the degree to

which the process users or customers appreciate the provided performances

(Franceschini, 2007).

According to Armstrong (2006) every organization measures its performances. There

are many possible measures of performance including; flexibility; quality; profitability;

return on investment; gross profit; stock turnover; conformance to standards; number of

customer complaints; innovation; sales per square metre; throughput time; amount of

scrap; percentage of lost orders; lead time. Frankly speaking, no direct measures fit for

all types of organizations to reflect all situations. Doyle (1994) argues that, no single

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approach can be used to measure organizational performance in all situations because

organizations do adopt different approaches and change some of their objectives from

time to time as they deal with issues which keep on changing.

Skerlavay (2007) stresses that alongside with profit margins and other financial data

when considering organizational performance, we also must consider employees,

partners and customers.

2.3.4.2 Need for Organizational Performance

There are a number of reasons why organizations adopt into organizational performance,

the most critical ones as supported by (Franceschini, 2007) there is the need to improve

communications internally among employees, as well as externally between the

organization and its customers and stakeholders. The emphasis on measuring and

improving performance (results-oriented management) creates a new climate, affecting

all the organizations aspects; Performance measurement helps justify programs and their

costs. Measurements provide the demonstration of a program‟s good performance and

sustainable impacts with positive results, in order to support the decision making

process.

2.4 The Role of Communication on Organizational Performance

Communication in an organization is Network Bridge, which links almost all activities

of the enterprise which make business operations to go smoothly in order if it is properly

managed. Communication has great role to play in the performance of any organization

since behaviour of employees can be changed and modified through the proper use of

communication what an employee can think correct and right is not the same way to

what organization feels upon.

Communication plays a key role in efforts to improve efficiency, quality, responsiveness

and innovation, your communication affects your company‟s success. Effective

communication strengths the connection between company and all of its stakeholders,

those groups affected in some way by the company‟s actions: customers, employees,

shareholders, suppliers, neighbors, the community and nation (Bovee and Thill 2008).

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Lawless (1979) it establishes the correct and best channels for the majority of

communication; it ensures that communication is stored (files, reports, training,

experience) at the key point in the organization for the application of that information; it

clarifies the authority and priority of communication both within and outside

organization; and more.

Garnett (1992) identifies four roles of downward communication: conveying a vision,

communicating to motivate subordinates, providing feedback on subordinates‟

performance, and assigning tasks and conveying task-related information.

2.5 Communication Flow in Organization

Communication flow in organization broadly flows into two forms from the initial point

of sender to receiver; it may pass through formal channel or informal communication

channel.

According to Koontz, and Weihrich, (2004) in an effective organization, communication

flows in various directions: downward, upward and crosswise. Traditionally downward

communication was emphasized, but there is ample evidence that if communication flow

only downward problem will develop. In fact one could argue that effective

communication has to start with the subordinate and this means primarily upward

communication. Communication also flows horizontally, that is between people on the

same or similar organizational levels and diagonally, involving persons from different

levels who are not in direct reporting relationship with another.

2.5.1 Downward communication flows

It is communication flows from people at higher levels to those of lower levels in an

organization hierarchy. This kind of communication exists especially in an organization

with an authoritarian atmosphere. The kind of media used for oral down ward

communication includes instructions, speeches, meetings, the telephones, loudspeakers,

and even grapevine. Example of written down ward communication are memorandum,

letters, handbooks, pamphlets, policy statements, procedures, and electronic news

displays.

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Unfortunately information is often lost or distorted as it comes down the chain of

command. Top managing issuance of policies and procedures does not ensure

communication. In fact in many directives are not understood or even read.

Consequently, a feedback system is essential for finding out whether information was

perceived as intended to the sender. Down ward flow of information through the

different levels of the organization is time consuming.

Indeed, delay may be so frustrating that some top managers insist that information be

sent directly to the persons or group requiring it.

2.5.2 Upward communication flow

The upward communication flow travel from subordinates to superiors and continue up

the organization hierarchy. Unfortunately, this flow is often hindered by managers in the

communication chain who filter the message and do not transmit all the information

especially unfavorable news to their bosses. Yet objectives transmission of information

is essential for control purposes. Upper management needs to know specially production

performance facts, marketing information, financial data, what lower level thinking and

so on.

Upward communication is primarily non directive and is usually found in participative

and democratic organizations environments. Typically means for upward

communication besides the chain of command are suggestion system, appeal and

grievance procedures, complaint systems, counseling session, joint setting of objectives,

the grapevine, group meetings, the practice of open door policy, morale questionnaires,

and exit interviews.

2.5.3 Crosswise communication flow

This includes the horizontal flow of information, among the people on the same or

similar organization levels and the diagonal flow among persons at different levels who

have no direct reporting relationships with one another. This kind of information is used

to speed information flow, to improve understanding and to coordinate efforts for the

achievement of organizational objectives. A great deal of communication does not

follow the organization hierarchy, but cut across the chain of command because

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information may not follow the chain of command, proper safeguards need to be taken

to prevent potential problems.

2.5.4 Informal communication flow

Every organization has informal structure, which can be termed as shadow network of

relationship. The informal channel of communication is unsanctioned personal network

of information among employees.

It is commonly called the grapevine because it sends long leafy runners shooting off in

many directions the informal network is often inexpensive and carries information in

many directions. The influence exerted through this network often circumvents official

and disrupt formal authority. Informal communication is neither vertical (flowing

upward or downward) nor horizontal (flowing between peers or across department

lines). Rather it flows up and down, out of offices and between friends and colleagues.

2.6 External Organizational Communication

Almost all organizations perform its activities with regard to not only internal

environment, but also to external environment which are linked with. Pearson et al

(2003) Organizations exist within the broader environment in which they are linked to

the activities of a wide range of other organizations and individuals. External

communication will focus on two general functions served by external communication:

creating and maintaining organizational images and providing customer service.

Rosenblatt, (1982) recommends that, business must know about government rules and

regulations and about supply and cost of future money and labor. With all of today‟s

pressing environmental, economic and social problems, business must go beyond the

usual communication which the public required in the past. The future will require even

more disclosure and openness with general public on the part of business.

2.7 Functions of Communication in Organization

Any Organization should consist of human and material recourses so that to make such

firm operates, failure to have such recourses make it non sense. In that way

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communication become an important instrument in setting up human interaction.

Scholars viewed the function of communication in an organization in different ways;

Robbins & Coulter (2005) communication serves four major functions; first function

relating to control: Organizations have authority, hierarchy and formal guidelines that

employees are required to follow. Communication is being used to control, but informal

communication also controls behavior. The second one is motivation: Communication

encourage motivation by clarifying to employees what is to be done how well they are

doing and what can be done to improve performance if it not up to par.

Thirdly is emotional expression: For many employees, their work group is a primary

source of social interaction. The communication that takes place within the group is a

fundamental mechanism by which members share frustration and feeling of satisfaction.

Communication therefore, provides a release for emotional expression of feelings and

fulfillment of social needs. Information function: basically individuals and groups need

information to get things done in organization. Communication provides that

information through verbal information and non verbal communication.

2.8 Improving Effective Communication

Gibson (2009) insists that becoming better communicators must improve message that is

to say the information they wish to transmit and improve understanding of what other

people try to communicate. The following techniques can help to accomplish:

Follow up, this technique is used when you assume that you are misunderstood and

whenever possible, attempt to determine whether your intended meaning was actually

received.

Regulating Information Flow, Regulating communication can ensure an optimum flow

of information to managers thereby eliminating the barrier of communication overload.

Communication can be regulated in both quality and quantity. In formal communication

then superior should be communicated with only on matters of importance and for the

sake of communication.

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Utilizing Feedback, We might expect that, feedback in form of upward communication

would be encouraged more in organic organization, but the mechanisms that encourage

upward communication are found in many different organization designs. A healthy

organization needs effective upward communication if its downward is to have any

chance of being effective.

Empathy is the ability to put oneself in the other person‟s role and to assume that

individuals view points and emotions. This involves being receiver oriented rather than

communicator oriented. This form of communication should depend on what is known

about receiver. Empathy requires communicators to place themselves in the shoes of the

receiver to anticipate how message is likely to be developed.

Repetition: introducing repetition into communication ensure that if one part of the

message is not understood other parts carry the same message. New employees are often

provided with the same basic information in several different forms. Likewise students

receive much redundant information when first entering a University.

Encouraging Mutual Trust, time pressures often mean that managers can not follow

communication and encourage feedback or upward communication every time they

communicate. Under such circumstances an atmosphere of mutual confidence and trust

between managers and their subordinates can facilitate communication. Subordinates

judge for themselves the quality of their received relationship with their superiors.

Effective Timing, on every day basis, effective communication can be facilitated by

properly timing major announcement. The barriers are often arising from poor timing

results in distortion and value judgment.

Simplifying Language, complex language has been identified as a major barrier to

effective communication. University students often suffer when their teachers use

technical jargon that transforms simple concepts into complex puzzles. Manager must

remember that effective communication involves transmitting understanding as well as

information.

Effective Listening, to improve communication, manager must seek not only to be

understood but also to understand. This involves listening one method of encouraging

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someone to express true feelings, desires, and emotions is to listen. Just listening is not

enough; one must listen with understanding.

According to Thomas (2007) any organization needs to apply communication system

which is effective enough to suit the operations of various activities within the

organization and external surroundings that can be practised without too much difficulty.

These processes can help us overcome the obstacles caused by different perceptions and

poor listening;

Stop talking; you cannot listen while you are talking. It‟s very easy to get carried away

by our own thoughts so try to pause at frequent intervals and give the other person a

chance to react.

Some people never invite a response from the person they are talking to and then

express surprise when people switch off from them. So think about shutting up and

asking a few more questions.

Give your listener an overview or summary of what you want to say before launching

into detail. This allows the other person the chance to put into context what you are

saying.

Ask more questions when you don‟t understand, what is being said or when you need

clarification of a point. This clearly indicates that you are listening as well. However,

avoid asking questions that either embarrasses people or illustrates their lack of

knowledge unless you feel it is absolutely necessary to defend yourself. Tactics such as

these often cause hostility or resentment and so lead to a breakdown of communications.

Concentrate on what the person is really saying not what you think they are saying. We

need to actively focus our attention on their words and feelings.

Focus on the critical points concentrate on the important ideas and not the detailed

points. Of course detail is important, but it is often not as important as the critical points

being made in a discussion. Getting agreement or understanding of the big issues is

often the breakthrough in discussions. So examine the detail but try to use it to

subsequently prove, support or define the main thrust of what is being said or agreed.

Share responsibility for effective communications, only part of the responsibility for

communication lies with the person speaking; as a listener we have an equally important

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role. Work hard at understanding what is being said and if you don‟t, ask for

clarification.

Avoid jumping to assumptions, assumptions can be extremely dangerous so don‟t

assume other people use words the same way you do, „they didn‟t say what they meant,

but you understand what they meant‟. Don‟t assume that they are avoiding looking you

in the eye because they are telling a lie; that they are trying to embarrass you by looking

you in the eye; that they are laying because they have interpreted the facts differently

than you have, or that they are angry because they are enthusiastic in presenting their

views. Assumptions like these may turn out to be true, but more often they just get in the

way of clear understanding.

2.9 Consequences of Ineffective Communication

Inaccurate flows of communication leads breakdowns and have serious consequences

for the organizations. One vital piece of information not communicated can have

disastrous results. Winfield (2004) highlights the following consequences regarding to

ineffective communication; having drastic effects on production and industrial employee

relations, continued misunderstandings, confusion, mistakes, wastage and even accidents

and high labour turnover.

Wood (2001) argues that communication in organization is another growing area of the

interest. Work by communication scholars has identified communication skills that

enhance professional success, and they have traced the effects of various kinds of

communication on morale, productivity, and commitment to organization. Pearson

(2003) reveals on the dark side of organizational communication to which point outs on

aggressive communication in the work place and sexual harassment. Aggressive

communication in the work place consists of verbal aggressiveness, work place

aggression and work place violence.

The workplace can be a challenging environment, particularly when communication

lines between employees and bosses are not running smoothly. Poor communication is

the easiest way for a company to lose sight of what it can achieve. Poor communication

among workers often results in people being unmotivated and unhappy, which shows

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when they deal with customers or perform their daily tasks. The best way to increase

productivity is to have a happy workforce, and communication is the key to achieving

that.

Employee Morale: The biggest side effect of poor workplace communication is that

employee morale will slowly decrease to a point when they no longer care about the

company. They will still go about their jobs, but they will only do the minimum

required. Extra effort and enthusiasm will not be on display, which will impact the

results from their work. If this atmosphere spreads to the entire company, it can become

an incurable cancer.

Clear Goals: A company must have clear goals when it comes to the short and long

term. Even small businesses need to be goal oriented; otherwise they cannot expect to

find success. For example, a restaurant may have a goal of getting 100 customers

through the door on a given day. Such goals can only be accomplished if everyone is

working towards them in an enthusiastic, dedicated and professional manner. With clear

communication, any realistic goal is achievable. Employees are aware of what their

bosses want and what the potential rewards are. This motivates them to do a better job

and allows them to focus their energy in a certain direction, on the flipside, uncertainty

about what needs to be done just leads to poor performances.

Dealing with Various Cultures: The workplace is a microcosm of society, where

people of different cultures and backgrounds must come together to get things done.

Cultural insensitivity can play a particularly negative role in the workplace, resulting in

employees feeling as if they do not belong. In such a situation, proper communication

can create awareness, understanding, and a happy medium where everyone is happy.

Employee Errors: Most employee errors come from a lack of understanding, rather

than them making a conscious mistake. A lack of understanding stems from a lack of

communication. If an employee does not understand instructions, it is likely that they

will perform their task incorrectly. Instructions must always be clear, concise and

logical. Employees must be encouraged to ask their superiors if they do not understand

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something, rather than being too afraid to ask. This creates open lines of communication

and ensures that misunderstandings do not take place.

2.10 Communicative Customer Service

One of the important aspects in improving organizational performance of the company is

focus on communicative customer service. Gabriel (2006) reveals that in many business

organizations whether non- profit or profit, there is a tendency not to involve customer

in designing a service for him.

2.11 Theories of communication

The term theory is used in a variety of ways, but its most common meaning is an

explanation of observed regularities, to explain (Bryman & Bell 2011).

Various management scholars and theorists have developed different theories regarding

the study of communication. The following theories will be reviewed:

i. Information Theory

According to Himstreet & Baty (1981) Information theory places stress on transmitting

the unpredictable take care of itself. The theory applied basically to the technical

problems involved in accurately transferring various types of signals from sender to

receiver.

ii. Human Communication Theory

The theory of human communication has much in common with information theory. In

the theory of human communication the information sources is human mind. The

transmitter is voice or whatever means human have at their disposal to use in

transmitting, and the channel becomes sight or sound waves. The receiver and final

destination, of course, are sensory organs; ears, skin, nose, eyes and the mind of the

recipient of the message ( Himstreet & Baty, 1981).

iii. Systems theory

A system is an interrelated set of elements functioning as a whole. An organization as a

system is composed of four elements: Inputs - material or human resources,

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Transformation processes- technological and managerial processes, Outputs - products

or services and Feedback -reactions from the environment (Benewitz, 2001).

According to Salem (1999) the concept of “system” involves the idea of a set of

elements, connected together to form an entire system showing properties that are

unique to the complete system rather than the properties of its component parts. Since

the organization operates as whole and not individual parts there is a need to put

communication in road map in order to draw organized picture of the organization as a

system.

Miller (1995) argues that the systems theory operates from the primary principles of

interrelatedness and interdependence; it can be argued that the same fundamental

principles of interrelatedness and interdependence also form the basis from which

integrated communication operates.

The information theory at department of Immigration is always applied since

organization has to work with respect to various information channeling to it, it may be

from within and from outside. In particular the new installed system (Electronic

Queuing System) in the Passport Section customers are informed to care their queue by

using electronic sound call and signals.

In case of human communication theory is much useful since the organization provides

services to human beings therefore consideration of human factors in relation to

communication has to be well invented in terms of sending of message, receiving and

feed backing.

Another crucial theory under this study is system theory, in one way or another it is

applied and considered to be suitable and appropriate in the department of Immigration

due to the fact that it accommodate communication purposes as it recognizes the role of

communication in coordinating all organization‟s function at various levels of

management that cut across distinct components of department.

2.12 Empirical Literature Review

There are number of studies conducted concerning communication in the world and

Tanzania in particular, some focused on public and some are specific private

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organizations, For example research conducted in Scotland by (Sclater, 2001) finds out

that communication is influenced by not having clearly defined roles and

responsibilities, conflicting institutional cultures, misunderstanding, and difficulties in

conveying design ideas.

The study on the importance of communication within organizations: a research on two

5 star hotels in Antalya region conducted by (Akdeniz University, 2000) reveals that the

real communication situation of sampled hotels. Sampled hotels have normal levels of

formal communication from “down to up” with communication between employees and

managers, asking employee ideas before making decisions, but in encouraging

employees managers must be more interested. From “up to down” employees accept the

current communication situation. For increasing the effectiveness much more

importance can be given to written communication like bulletin boards, hotel

newspapers. Having sufficient, accurate information is also supporting the current “up to

down” communication. From “horizontal” and “cross” communication, employees see

their colleagues as informative, problem-solving, cooperative in both their and in other

departments.

Research conducted by (Ouko, 2007) concerning the role of communication in the

performance of financial institution - Azania Bank Limited indicated that effective

communication and organizational performance are compatible. The study revealed that

there was a direct relationship between effective communication and organizational

performance. Therefore, effective communication leads to good performance of the

organization.

2.13 Knowledge Gap

There are various studies concerning the role of communication in improving

performance of the organizations such as the Role of Communication in Enhancing

Employees‟ Organizational Commitment (Wang, 2011), Social Media and

Organizational Performance among Civil Society Organizations in Tanzania

(Costantine, 2013) and The Contribution of Effective Communication to the

Organization Performance (Karumbi, 2013) but yet there is little attention on security

and defense organizations and no study that has critically examined the role of

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communication in enhancing performance of the immigration department Zanzibar and

leaves a gap for the researcher to carry out the study among the security and defense

organizations. Therefore, there is a need to conduct research on this area for the purpose

of increasing performance of the organization.

2.14 Conceptual Framework

Jabareen (2009) defines Conceptual framework as the products of qualitative processes

of theorization.

The Figure 1.1below shows a conceptual framework underlying the existing study. This

conceptual framework was used to determine the study variables; independent and

dependent variables. It demonstrates the relationship of different construct that the

researcher wants to investigate as it summarized by the researcher in the figure below,

followed by clarification of the underlying assumptions which also shows the

relationship among variables.

Figure 2.1: Conceptual Framework

Source: Adopted from Literature Review

Description of the variables

Variables are usually conceptualized as having a cause and effect relationship. That is,

one is considered a cause and the other is the effect (Cozby, 2001). The figure above

Role of Communication

Employee

Commitment

Appropriate

Feedback

Employee Ethics

Organizational Performance

Productivity

Quality services

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demonstrates the relationship between variables. The figure presents the independent

variable, dependent variables and the relationship between these variables.

i) Employee Commitment: Employee Commitment is the cornerstone of an

organization‟s success and affect productivity of the organization since it is

linked to employee voice. Commitment is a key factor for the organization to

increase its productivity and quality services can be easily seen due to the fact

that each employee becoming faithful and take care of his or her duties and

responsibilities in order to make sure that goal is fulfilled. Communication needs

to be well managed so that at any time during the change process confusion is

avoided through clear, accurate and honest messages, by using a variety of media

with high coverage and impact (Abraham et al., 1999).

ii) Appropriate Feedback: The successful communication has a direct relationship

to the provision of quality services or product and lead to better performance.

Communication has great value in coordinating business activities and the

message provided must have a positive self concept in building confidence and

trust between the sender and receiver. Therefore top managers and supervisors

must be aware and careful enough in fulfilling this goal.

iii) Employee Ethics: Employees „ethics in the workplace help organization to

perform better and has a relationship with productivity and quality services once

employees behave ethically in their day to day operations, customers will

increase their trust on them and automatically will invite new customers and

retain the existing ones and therefore organization will move forward and gain

value creation. Increasingly ethical employees try their level best to adhere

morality for quality in their work, which ultimately can enhance the company‟s

reputation for quality products or service.

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CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Introduction

The chapter focuses on research methodology which comprises research design, study

area, study population, the study sample and sampling procedures, data collection

methods and research instrument, data analysis and ethical consideration.

3.2 Research design

The study was case study framework. The plan was provided in fundamental

explanation of the observable fact concerning the topic. In fact the outlook of the study

itself needed much concentrated mechanisms and realistic analysis that had been carried

out productively under the explanatory manner of the case study.

Kothari (2008) defines research design as the arrangement of conditions for collection

and analysis of data in a manner that combines relevance to the research purpose with

economy in procedure. It is a blueprint for the collection, measurement and analysis of

data. The researcher engaged into a case study design because the activity was

conducted on a single unit which is Head Office of Immigration Department Zanzibar, it

facilitated collection of data in a simple technique and thorough analysis. It helped the

researcher to obtain in-depth information in relation to the topic; eventually the

researcher came up with the findings which were specific for IDZ.

The major emphasis in such study was on the discovery of ideas and insights. The

design was well suited to investigate the interaction between phenomenon and their real

life context (Yin, 2003).As such the research design appropriate for such study must be

flexible enough to provide opportunity for considering different aspects of a problem

under study.

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3.3 Area of the Study

The study coverage was centred at The Immigration Department Zanzibar, specifically

Head Office-Zanzibar. The Immigration Department is one of the institutions under the

Ministry of Home Affairs whose core mandate is the maintenance of law and order in

the country. The department operates in Mainland Tanzania as well as Zanzibar which

form United Republic of Tanzania. In case of Mainland recognized vote is 2001 and

Zanzibar falls under Vote 2002. The duties, responsibilities and functions go hand in

hand uniformly at both parties in operating daily activities towards the provision of

various services to Tanzanians and non Tanzanians including issuance of passports to

citizens of Tanzania resident permits for foreign investors, dependant passes, visas and

citizenship registration. In that sense the Immigration Department (IDZ) is obliged to

collect non tax revenue from services it renders to the general public.

The study area (Immigration Department Zanzibar) was purposively selected in order to

examine the role of communication in enhancing its performance because IDZ is one

among public organizations which offer services to Tanzanians and foreigners. Thus the

organizational communication takes large part in measuring organizational performance.

Also the organization is over ambitious as it considers performance of the organization

on the basis of financial perspective and put little attention on non financial perspective.

The Immigration Department Zanzibar measures its performance in terms of huge

money collected as non tax revenue from stakeholders as Zou and Stan (1998) argue that

many organizations do forget to consider non financial indicators when looking at

organizational performance but over-emphasizing the financial criteria. In fact

organizational performance indicators are expected to reflect on the strategies and goals

of the entire organization by making it possible to measure both financial and non

financial performance of an organization.

3.4 Population of the Study

The population is simply all the members of the group that you are interested in. A

sample is a subset of the population that is usually chosen because to access all members

of the population is prohibitive in time, money and other resources (Burgess, 2001).

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The target population of this study was the Department of Immigration Zanzibar. The

study included employees from different departments and sections or Units within the

Head Office of the organization. The current number of employees therewith are 150

according to the department database who categorized into Immigration staff (131staff)

who are directly perform immigration duties and Common Cadre (supporting staff -19

staff) such as Accountants, Internal auditors, Examination Officers, Cashiers, Drivers,

Office Attendants, Record Management Officers, Receptionists, and Personal

Secretaries. Since the department surrounded with various stakeholders few investors as

customers will be involved.Researcher decided to involve the entire population as target

population of the study due to the fact that it having the common characteristics.

3.5 The study Sample and sampling procedures

3.5.1 Sample size

Kothari (2004) defines sample size as the number of items to be selected from the

universe to constitute a sample.

A key issue in choosing the sample relates to whether the members you have chosen are

representative of the population (Burgess, 2001).

The selection was governed by the principles that the size of sample should neither be

excessively large, nor too small. It should be optimum. An optimum sample is one

which fulfils the requirements of efficiency, representativeness, reliability and flexibility

(Kothari, 2004).

The Sample size of study was fifty four (54) respondents. Based on the nature of the

study such number of sample size was chosen because it revealed the time frame to

distribute questionnaire and conduct an interview to the selected respondents. The

respondents that were incorporated in the study were found on the following:

3.5.2 Sampling procedures or techniques

Sampling technique is the process of selecting a suitable sample for the purpose of

determining parameters relating to the whole population (Adams, 2007).

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Msabila and Nalaila (2013) Sample techniques are classified into non probability and

probability Sample techniques. „Non probability techniques are sampling techniques

where selection of individual for the sample does not give all the individuals in the

population equal chance of being selected. In non probability sampling there is no

random selection of elements or individuals……‟

Under this study, therefore researcher employed two major techniques which are simple

random sampling and purposive sampling since they are relatively more precise and

relevant easy in conducting studies.

3.5.2.1 Simple Random Sampling

All members of the study population are either physically present or listed, and the

members are selected at random until a previously specified number of members or units

has been selected” (Henry, 1990). The researcher decided to use simple random

sampling to get thirty five (35) representatives among non managerial staff constituted at

the Head Office of Immigration from five divisions therewith; Passport and Citizenship,

Administration and Finance, Boarder Management Control, Documentations and Legal

Services.

Since the study population was homogenous in nature, it paved the way to involve all

employees. With regard to this study simple random sampling has been applied to

describe a sample representative of a study population. The result table of random

numbers was used as a method of acquiring the preferred number of participants

whereby each division has been given their own coupons which were randomly assorted

and ultimately created 35 respondents.

The basis of substituting every selected respondent was to ensure opportunity of equal

chance of every individual in the sampling frame to be selected and the advantage of

using this technique includes: It is possible to evaluate the efficiency of various designs.

It provides estimates which were essential unbiased estimates of the sample.

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Table 3.1: The Table Result of Random Sample Size of the Respondents

Respondents Simple size Percentage

Passport and Citizenship Unit 14 40%

Documentations 10 29%

Boarder Management Control 6 17.14%

Administration and Finance 3 9%

Legal Services 2 6%

Total 35 100

3.5.2.2 Purposive sampling

Purposive sampling is selecting a sample “on the basis of your own knowledge of the

population, its elements, and the nature of your research aims” (Babbie, 1990).

Purposive sampling technique had been applied by the researcher by selecting a specific

group of 20 respondents to whom their information and experience can easily facilitate

the study. The relevance of using purposive sampling is that the selected participants

held crucial information about the role of communication in relation to the performance

of the organization and thus acted as key informants; for example, the Head of public

relations, DICS responsible for Documentations and DICS responsible for Citizenship affairs

were the key actors since they were knowledgeable enough and were given the

responsibility to coordinate organizational programs. The following categories were

selected;

i. Four (4) Heads of Departments; DICS responsible for Legal services, DICS

responsible for Documentations, DICS responsible for Passport and DICS

responsible for Citizenship affairs, and DICS responsible for Boarder

Management control and operations.

ii. Five (5) Supervisors and Five (5) Heads of Sections out of 12 sections:

Passports, Permits, Investigation, Public Relations, and Consular Affairs.

iii. Five (5) Foreign Investors who were participants from outside the

organization.

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Table 3.2: Purposive sampling of the Respondents

Respondents Simple size Percentage

Heads of Departments 4 21%

Supervisors 5 26%

Heads of Sections 5 26%

Foreign Investors 5 26%

Total 19 100

The computation of the simple random sampling and purposive sampling make the

sample size of 54 numbers of respondents where by 14 participants were interviewed

and 40 participants were given questionnaires.

3.6 Data Collection Methods and Research Instrument

The researcher was much interested in the use of primary sources during data collection.

However, secondary data had been attached to the study. Kothari (1990) argues that, the

primary data are those which are collected afresh and for the first time, and thus happen

to be original in character. The secondary data, on the other hand, are those which have

already been collected by someone else and which have already been passed through the

statistical process.

Therefore, for the case of primary data collection, interviews had been carried out to

some of the respondents and a set of questionnaires were distributed to other selected

respondents. The Primary data had been collected by means of the following methods;

3.6.1 Interview

The process of employing interviews as a means of gathering information indulges into

direct contact between the researcher and his or her respective respondents. In the field

the researcher applied face to face interview in order collect extract data and

information. That is not enough, but most important attraction on the use of interviews

focuses on top management personnel who occupying various managerial positions in

the organization. Careful selection of the interviewees leads into positive consideration

and brought a successful interview. Four (4) heads of departments were interviewed out

of five (5), Heads of sections were five (5) out of twelve (12) and five (5) were

supervisors.

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Information obtained from interview with regard to organizational communication in

the environment of performance was viewed at strategic level as strict procedures,

approval and disapproval, enhanced participation between senior management and staff.

The researcher decided to conduct interviews because it enabled him to reach the

identified number of the selected respondents from large number of the respondents in

due time frame.

3.6.2 Questionnaire

The questionnaire is a well established tool within social science research for acquiring

information on participant social characteristics, present and past behavior, standards of

behavior or attitudes and their beliefs and reasons for action with respect to the topic

under investigation (Bulmer, 2004). A questionnaire is the set structured questions

formulated by the researcher which require respondents to read carefully and fill the

answers in the required space. It is a common and popular method used by various

researchers as a means of data collection.

Under this study, the researcher used both closed and opened questions to proposed

respondents wishing them to reply the questions by their own understanding. Essentially

researcher collected numerous data and information regarding to respondents‟

experiences, their opinions, interpretations and perceptions, social processes, real

situations and their reactions towards communication practices at IDZ. Regarding the

study forty (40) questionnaires were carefully distributed to respondents; thirty five (35)

questionnaires disseminated to subordinate immigration staff of distinct divisions and

five (5) questionnaires to foreign investors.

The questionnaires provided information regarding the role of communication towards

the performance had major impact to organization success, delay in feed backing during

services provisions, impact of employees‟ ethics and employees‟ commitment in

organizational activities, and the challenges of ineffective communication in the

organization performance.

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3.6.3 Documentary Reviews

It is an analysis of secondary data pertaining to an organization which already exist.

Reviewing documents is a way from which researcher can collect important data that

add value to the study. Possibly the documents might be internal to a program or

organization.

In case study research, documents can be used to build up a description of the

organization and its history, because documents can offer at least partial insight into past

managerial decisions and actions (Bryman & Bell, 2011).

For the purpose of getting suitable data and information the researcher scrutinized

various department reports, journals and News such as Immigration News 2014 and

Immigration News 2011 that are associated with the study. The information that were

collected were focused on public information and communication, the practice of

collecting customers‟ inquiries through various channels including using internet

www.immigration.go.tz, Radio program through Zanzibar Broadcast Cooperation and

face to face communication at customer inquiry Desk. The aim is to facilitate

communication and enhance performance of the Immigration department.

It must be noted that the documents are not deliberately produced for the purpose of

research, but naturally occurring objects with a concrete or semi-permanent existence

which tell us indirectly about the social world of the people who created them (Payne &

Payne, 2004).

3.7 Methods of Data Analysis and Processing

The study was characterized by qualitative approach; to large extent most of the

information gathered was analyzed descriptively. In some areas the observable fact data

were tabulated; frequencies and respective percentage. In addition charts were

employed in order to present a clear picture of the situation. Data collected also were

checked and processed using computer software program known as micro SPSS for

quantitative data and qualitative with the help of Microsoft Excel.

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3.8 Ethical consideration

Ethical clearance to conduct this study was sought from Commissioner of Immigration

Zanzibar. Informed consent was sought from the respondents and their decision to

participate respected. Confidentiality of the information was upheld by using

identification numbers instead of respondents‟ names. Information obtained from all

respondents was confidential.

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CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND DISCUSSION

4.1 Introduction

This chapter presents, interprets and discusses data obtained from the field and some

secondary data obtained from written documents relating to the study. The chapter

addresses the general responses obtained from the field on the role of communication in

enhancing organizational performance in the department of Immigration Zanzibar. An

analysis and presentation of data revolved around three specific objectives. The specific

objectives were to investigate types of communication existing in the Immigration

Department, to identify the roles of communication at the Immigration Department, and

finally to examine the effectiveness of communication in enhancing performance of

Immigration Department.

4.2 Profile of the Respondents

The targeted groups of respondents‟ rate have been divided into internal customers

(immigration staff that was the key concern) and external customers who are foreign

investors. Due to their significance to the study it becomes part and parcel to present

respondents‟ profiles in order to get a real picture of the study population. The target

was 50 employees out of 150 employees and the response was 49 which equal to 98%.

Among them service cadre were 49%, operation cadre 29% and administration cadre

were 20%. On the other hand the target was to get 5 foreign investors and fortunately the

response happened to be succeeded entirely to 100%.

4.2.1 Sex Distribution of the Respondents

The information obtained from respondents who participated in the study indicates that

69.4% (34) were male and on the other side 30.6% (15) respondents were female.

The table below(4.1: Sex of respondents) indicates that male superior staff who

participated in this study were 8 (18.6%), female superior staff who participated in the

study were 4 (7.4%), Male subordinate staff who participate to the study were 24

(44.4%), female subordinate staff who participate to the study were 11 (20.4%), male

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foreign investors who participate in the study were 5 (9.3)% and there was no female

foreign investors who participate to this study. In general, the male respondents who

participated in the study were 39 (72.2%) while female respondents were 15 (27.7%)

(See the summary of the table 4.1 sex of respondents below).

Table 4.1: Sex of Respondents

Sex Frequency Percentages

Top Management of Immigration staff

Male 10 18.6

Female 4 7.4

Total 14 26.0

Subordinates staff

Male 24 44.4

Female 11 20.4

Total 35 64.7

Foreign Investors

Male 5 9.3

Female 0 0

Total 5 9.3

TOTAL 54 100.00

Source; Field Data, 2015

Table 4.1.1: The summary of the table 4.1 sex of respondents

Sex Frequency Percentage

Male 39 72.2

Female 15 27.7

Total 54 100.0

Source; Field Data, 2015

4.2.2 Age Group of Respondents

The table bellow indicates that 5.6% (3) of the respondents were aged from 18–25,

33.3% (18) of the respondents were aged from 26–36, 29.6% (16) were aged from 37-45

of the respondents, 25.6 % (14) were 46-55 and 6.1% (3) were aged above 56 years

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Table 4.2: Age Group of Respondents

Age group Frequency Percentage

18-25 3 5.6

26-36 18 33.3

37-45 16 29.6

46-55 14 25.6

above56 3 5.6

Total 54 100.0

Source; Field Data, 2015

4.2.3 Working Position of respondents

The questionnaire collected and interview conducted from respondents revealed that 51

% (25) working in the division of administration and finance as planning officers,

human resource officers, accountants, statisticians, public relations, ICT and research

units. Division of legal services 6.1% (3) lawyers, 18.3 %( 9) were in documentation

division which comprises of permit section, consular affairs, visa, and archives. 18.3%

(9) were in passport and citizenship and 6.1% (3) were in boarder management control

and operation.

Figure 4.1: Occupational status

Source; Field Data, 2015

4.2.4 Working Position of other respondents

Basing on the working position of Foreign Investors (FIs), the result shows that most of

respondents had been in their investment as Managing Directors.

48%

29%

23%

service cadre operation cadre administration cadre

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4.2.5 Working Experience

Information on the respondent‟s duration in employment shows that 18.3 % (9) of the

respondents had been in employment for less than 5 years, 36.7% (18)had been in

employment between 6-10 years, while 44.8 %(22) of the respondents had been in the

office for more than 11 years.

Table 4.3: Duration of employment

Duration of employment Frequency Percentage

One year to five years 9 18.3

Six years to ten years 18 36.7

above eleven years 8 44.9

Total 49 100.0

4.2.6 Education Qualification

Basing on the educational level of the respondents, the findings showed that 20% (20)of

respondents were secondary Education, 11.4% (4) of the respondents were Diploma

level, 54.3%(19) of the respondents were Degree level Education, and 14.3% (6) of the

respondents were above Degree, The Findings are presented in the table below

Table 4.4: Level of Education of the respondents

Level of Education Frequency Percentage

Secondary Education 12 24.4

Diploma 9 18.3

Degree 21 42.9

Above degree 7 14.3

Total 49 100.0

Source; Field Data, 2015

Source; Field Data, 2015

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4.2.6.1 Level of Education of other Respondents (FIs)

Basing on the education level of respondents of FIs, the result shows 2 respondents had

attained Masters Degree education; 2respondents were on Degree level and 1 respondent

Diploma level as shown in table 4.5 below.

Table 4.5: Level of Education of (FIs)

Level of Education Frequency Percentages

Diploma 1 20

Degree 2 40

Above degree 2 40

Total 5 100

Source; Field Data, 2015

4.3 Types of communication applied by Immigration Department during Provision

of Services

The first key specific objective of the study was to investigate types of communication

existing in the Immigration Department Zanzibar. In order to achieve this objective, the

question regarding the meaning of communication had been raised to respondents

through questionnaires and interviews purposely to get familiarize with the requirement

of the objective.

In relation to organizational communication within immigration services and outside

organization employees were asked to provide their understanding of the term

communication and the responses were as follows 40.8% (20) responded that

Communication is the flow of information within the organization or community and

exchange of ideas from one person to another, 30.6% (15) communication is the process

on which people share information, ideas and feelings,28.6% (14) exchange of

information between person or entity.

Regarding to the types of communication existing in IDZ Interviews, Questionnaires,

Observation and Documentary methods were used during data collection. The

respondents presented distinct types and explanations relating to the question. For

example data obtained from questionnaires showed that 71.4% (35) respondents

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responded that organization applies formal and informal mode of communication to

which both internal employees and external employees are communicated through.

22.4% (11) reflected that verbal, non verbal and signal are applied and few of the

respondents which were 6.1% (3) showed that upward, downward and horizontally are

the existing types of communication. Therefore this data indicate that most of

respondents identified that formal and informal communication are implemented within

the department. This could relate with the fact that there is the possibility of having

better relationships between organization and its employees as well as customers.

4.3.1 Formal communication

The department practices formal mode of communication in the way that the established

channels have to be followed from stage to stage based on certain issue initiated. Formal

communication in IDZ applied downwards, upward, lateral and horizontal.

It is approved and arranged by the management such as organization objectives,

operating procedures, orders, commands and other information needed to be exercised

by the delegated authority. The presence of formal documents or information must be

there to facilitate services or organization activities. For example if a Tanzania citizen

wants to apply for the passport is supposed to submit his or her evidence to confirm

citizenship of united republic of Tanzania and other related documents that support the

purpose of passport.

4.3.2 Informal communication

Under informal communication the department is practicing this type of communication

in the running of different functions especially those activities focusing on customer

services such as Passports, Permits and Visa. Informal communication or the

„grapevine‟ can be considered a powerful means of communication existing alongside

formal communication. This communication generally consists of information that is

not available through the formal channels but that is of interest to social groups within

an organization.

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4.3.3 Verbal, Non verbal and Signal

Verbal communication as among types of communication existed in the Immigration

department is minimum practiced in facilitation of communication purposes both

internal and external. For instance employees are given certain warning verbally for the

first time when misbehave. Customers are also informed verbally when their documents

are not completed to qualify certain services instead of given them official letter. Non

verbal methods communication are heavily used within the Immigration department and

of course there are many advantages to this technique, for example it can be helpful to

new employees within an organization and the use of Notice boards assist members of

staff take the time to stop and read them which contains social and organizational issues.

In case of signals the department uses various Radio call signals to communicate among

top management cadre alone.

4.3.4 Upward communication

The upward communication is a type of communication that moves from subordinate to

superior and is based upon the communication demand system designed by management

to receive information from operational level. Most of the time the Immigration

department is applying upward channel as the system of the organization each and

everything has to be decided by superior cadres.

4.3.5 Downward communication

The type of communication within the organization flows from the superior either in the

same line of command or in the different one. With regard to immigration department it

applied and practiced to set out a great force for controlling, influencing and initiating

activities of organization members in accordance with directives of top management.

4.3.6 Horizontal communication

It is the flow of information between persons of the same hierarchical level. Formal

organization provides for horizontal communication by means of right at any level to

consult or work with others at the same level. For instance head of planning section can

consult head of Human recourses section who at the same level of management also

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communication among employees in addition to provide task coordination and social

support to the individual.

Table 4.6: Types of communication

Types of communication Frequency Percentage

Formal and informal 35 71.4

Verbal, Non verbal and signal 11 22.4

Upward, downward and horizontally 3 6.1

Total 49 100.0

Source; Field Data, 2015

Apart from the above information two interviewees in different occasions responded the

same way, Officer In charge responsible with ICT Unit and Public Relation Officer as

they declared „We are in the transformation stage that we need to apply E- Government

and E- Governance system in the provision of our services through online as we started

implementing visa and permit application forms which are obtained in our website.’

Through observations, the researcher observed that most of time communication was

affected by informal procedures as customers were informed to submit extra documents

different from those mentioned in the application form. For example in passport

application customers were told to present marriage certificate and sometime air

ticketing. This situation reveals that the use of informal mode of communication is

applied most frequent.

4.4 The roles of communication on Organizational Performance

Another specific objective of this study was to identify the roles of communication on

organizational performance at IDZ. This question was asked so as to find out how it is

important and can bring positive changes in the organization. In particular, the findings

show that no one has denied about the roles of communication in the performance of the

organization. However, each group of respondents analyzed it in different point of view.

The majority who responded to the questionnaires saw that, Information and

communication role attained to 31% (15), 33% (16) reflected on Planning and Decision

making role and 37% (18) center their attention on Task oriented role as table below

indicates,

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Table 4.7: Roles of communication

Roles of communication Frequency Percentage

Information and communication role 15 30.6

Planning and Decision making role 16 32.7

Task oriented role 18 36.7

Total 49 100.00

Source; Field Data, 2015

4.4.1 Information and communication role

These are interdependency role which are practiced in the immigration department

where by the information is considered as prima facie source of any established issue.

The centre for public information has been allocated in the office of public relations that

has power to provide information concerning the department. Conversely the

communication role is practiced to all members regarding their performance of routine

works. The roles have had enhanced the performance of the organization on the basis

that citizens and non citizens are supposed to supplement their application relating to

immigration services direct to the Immigration offices and not through agents.

4.4.2 Planning and Decision making role

Immigration department as any other public institution implement various planning

which aimed at fostering high performance of its services rendered to general public

such as possibility of minimizing time for services provision between three days up to

seven days instead of taking one month and above. Various planning and decisions had

been taken such as establishment of new filing system which allow quick movement of

files through proper channel in specified time period, Electronic Queuing System that

enabled department solving queuing problem of massive inflow of the people at Head

office. These roles had generated for public and employees new images of the

organization performance through the way it interacts with its changing environment.

Thus, obsolete organizational communication attempts coupled in a different ways.

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4.4.3 Task oriented role

For any organization to perform better depends upon tasks coordination among different

activities performed by an organization.

Almost all immigration employees have been provided with their own responsibilities to

perform which have great value in the success of organization. Successful

communication among each task result into better performance, for instance in the

Permit Processing Unit data auditing person depends upon data entry person to perform

his or her activities as to get computerized permit document .

Apart from the above information, officer In charge responsible for Public relations

matters and spokes person of the IDZ Immigration Superintendent Muhsin Abdalla Ali

asked about the roles of communication in IDZ, his responses somehow was different

from those mentioned above yet he further set down new views as he declared that,

“…on my side I see communication as front page of any organization.

Public entity must be open, accountable and responsive to their general

public in any situation there must be free flows of information so that

community can observe government performance. Frankly speaking the

department has no centre for communication.’’ Moreover we always

make confusion on communication office and Public relation office,

communication goes further compared to public relation.

Consideration of quality services

In respect to organizational communication in IDZ both internal customers and external

ones were asked with regards to the extent of quality services provided by department.

From subordinates point of views the findings showed that 14.3% (5) were highly

satisfied with, 17.5% (6) were in average level, 48.6% (17) were in low satisfaction and

20% (7) were not satisfied with services to which they provide to customers. This data

indicate that there is the problem of communication between subordinates and superior

cadre as well as between services providers and customers, as tables below signifies;

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Table 4.8: Subordinates Cadre Responses

Quality services Frequency Percentage

Highly satisfied 5 14.3

Average 6 17.5

Low satisfied 17 48.6

Not satisfied 7 20.0

Total 35 100.0

Source; Field Data, 2015

Table 4.9: Superior Cadre Responses

Quality services Frequency Percentages

Highly satisfied 5 35.7

Average 6 42.9

Low satisfied 2 14.3

Not satisfied 1 7.1

Total 14 100.0

Source; Field Data, 2015

According to the superior cadre who were interviewed their responses on the question

asked about the consideration of quality services their responses were 35.7% (5) were

highly satisfied, 42.9% (6) were restrained, 14.3 % (2) were low satisfied and 7.1% (1)

were not satisfied.

Table 4.10: Foreign Investors Responses

Quality services Frequency Percentage

Highly satisfied 0 0

Average 0 0

Low satisfied 3 60

Not satisfied 2 40

Total 5 100.0

Source; Field Data, 2015

On the other hand, the same question was asked to foreign investors (FIs) themselves;

about the quality of services offered by IDZ in relation to the roles of communication as

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services 60% (3) were low satisfied with services provided by immigration services and

40% (2) were totally not satisfied with services. For instance, if someone made renewal

of permit the application can take up months to acquire it without any sort of feed

backing until you ask to the department.

With regard to quality services provided by immigration department the majority of

respondents quarreled that the office atmosphere is not good and there is the need to

improve office atmosphere. Among three categories of respondents it is only superior

cadre of immigration staff who were satisfied with quality of services, this could relate

with the fact that they are leading society of the organization.

4.5 The effectiveness of communication in enhancing performance of IDZ

The third specific objective of this study was to determine the effectiveness of

communication in enhancing performance of Immigration Department Zanzibar that

lead to better performance as well as customer satisfaction on services provided by IDZ.

The study was very interesting from the respondents‟ perspectives. In achieving this

objective, the following issues were discussed, namely;

4.5.1 Feed backing

In considering organizational performance of IDZ the potential way of sensitizing high

performance was employees‟ satisfaction to have feedback on their job performance.

The immigration employees were asked if they receive feedback regarding their

assigned duties.

The table below shows that 40% (14) respondents said that they received feedback

regarding their job performance verbally 23% (8) of employee respondents through

annual staff meeting if it happens to be conducted, again 23% (8) said that they were

given recognition letter (formal letter) and 14% (5) respondents could not get any

feedback from management. This suggests that, adequate consideration in feed backing

employees‟ performance were related to performance of IDZ; there is the indication that

the organization is performing better. However there is challenging effects on

formalization of employees‟ feed backing that would position the organization in a more

and more performance.

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Table 4.11: Means of receiving feedback to subordinates

Means of receiving feedback Frequency Percentage

Verbal form 14 40

Annual staff meeting 8 22.9

Formal letter 8 22.9

No feedback 5 14.3

Total 35 100.

Source; Field Data, 2015

Regarding feed backing of information the organization has been using different styles

in feed backing its employees in turn affect external customers as the above table

showed. Concerning customer claims when In charge of customer care desk asked

responded that

„siku zote Malamiko hayawezi kuepukika ni changamoto katika kazi na

kwa kuwa tunafanyakazi na binadamu kila mmoja na muono wake ila

kwa kweli tunajitahidi kuyapunguza na kama unavyoona karibuni tu

tumeanza utaratibu wa kupanga foleni kwa mfumo wa Kielektroniki…‟

Meaning that „Claims always are there we cannot avoid it since we work

with human beings, we are trying to minimize it as you can see we

started using electronic queue system as means of facilitating our

procedures and internal communication respectively .’

4.5.2 Organization Adherence to Employees’ Commitment

Regarding the question which was asked if organization adhere to employees‟

commitment in fact almost all respondents responded in different ways as; 20% (7)

explained that, is just due to the presence of job description, 23% (8) due to division of

work, 23% (8) focused on the government directives that is public sector has to abide

with, 23% (8) were in a position that the organization does not adhere employees‟

commitment due to the fact that public sector characterised by lack of competition, 11%

(4) reacted that leaders themselves are not committed on how then organization can

adhere employees‟ commitment. This data indicate that the organization is adhering to

employees‟ commitment which brings positive effects on operation of various activities

of organization and ultimately foster the performance of the organization.

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Table 4.12: Organization Adherence to Employees’ Commitment

Commitment Frequency Percent

job description 7 20.0

division of work 8 22.9

government directives 8 22.9

lack of competition and

nature of public institution 8 22.9

leaders are not committed 4 11.4

Total 35 100.0

Source; Field Data, 2015

4.5.3 Ethical behaviour of employees in Services Provision

Another way of improving organizational performance was to ensure that employees

were ethically behaved during services provision and production respectively. The

question has been asked to subordinate employees of immigration, superior employees

and foreign investors as customers of immigration services if were satisfied with the

existing employees ethics. The findings indicated that 26% (9) respondents reflected that

employees are dealing with their own private issues, 49% (17) respondents argued that

employees are time wasters,22% (8) incorporated into corruption deeds and 3% (1) were

reporting late at work place as the table below shows;

Table 4.13: Ethical behavior of Immigration Staff

Frequency Percent

Dealing with private

business 9 25.7

time wasting 17 48.6

Corruption 8 22.9

reporting late at work place 1 2.9

Total 35 100.0

Source; Field Data, 2015

With regard to the above information immorality brings negative perception towards the

performance of organization. Likelihood the organization can think that its performance

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is improved by considering the aspect of finance alone and set little attention on non

financial indicators as (Lebans & Euske 2006) argue that performance is a set of

financial and nonfinancial indicators which offer information on the degree of

achievement of objectives and results.

Figure 4.2: Ethical behavior of Staff

Source; Field Data, 2015

Likelihood, employees‟ ethics are valuable assets for the organization to perform better

in both quality and quantity.

Table 4.14: Employees' ethics in delivering services

Frequency Percent

building trust 5 14.3

better relations 7 20.0

good image of the

organization 23 65.7

Total 35 100.0

Source; Field Data, 2015

Dealing with private business

26%

time wasting48%

Corruption23%

reporting late at work place

3%

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In delivering quality services in the Immigration department employees‟ ethics has

enhanced performance through the occurrence of better image of the organization and

better relation existed between the firm and the society to which services are provided to

it. The findings indicated that 65 % (23) respondents were in favor that there is good

image of the organization, 20% (7) advocated that employees‟ ethics brought better

relations in delivering quality services where by 14% (5) discussed about building trust.

Table 4.15: Employees' ethics enhance productivity of the organization

Frequency Percent

proper utilization of resources 8 22.9

allocation of responsibilities and

task 11 31.4

performance concerns 16 45.7

Total 35 100.0

Source; Field Data, 2015

On the other hand, regarding employees‟ ethics in enhancing productivity of the

Immigration the findings revealed that productivity of the organization has been

improved due to the fact that ethics has immediate contact with performance concerns

and that why had stimulated performance of the department.

The findings showed that 46% (16) responded on performance concerns, 31% (11)

reflected on allocation of responsibilities and tasks to employees and 23% (8) were in

favour of proper utilization of resources provided to employees.

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CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction

This chapter provides the summary, conclusion and recommendation for improvement

and further study

5.2 Summary of the Findings

The study on the role of communication in enhancing performance of the organization

was done at Immigration department Tanzania Head Office Zanzibar Fifty four

respondents participated in the study, the simple random sample and judgmental

approach; research methods used in data collection were questionnaires, interviews and

documentary analysis.

The general objective of the study was to examine role of communication in enhancing

organizational performance of the Immigration department Zanzibar. The specific

objectives were; to investigate types of communication existing in the Immigration

Department, to identify the roles of communication at the Immigration department and

to examine the effectiveness of communication in enhancing performance of

Immigration Department.

5.2.1 Types of Communication applied by Immigration Department

Finding indicated that numerous types of communication had been identified but most

frequent applied were formal and informal types which facilitated in receiving and

sending important information relating to day to day operations and coordination of

service inquiries.

5.2.2 The Roles of Communication on Organization Performance

During the collection of data for the study it was revealed that, basically communication

has connection with task oriented role in the immigration department since all activities

of the organization need communication and this shows that there is connection between

task performance and communication. However information and communication roles

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53

were identified as prerequisite role that cannot be isolated and have great contribution in

the provision of services and production respectively. The absence of information lead

to overlapping of organization functions and as result affects performance.

5.2.3 The Effectiveness of Communication in Enhancing Performance of

Immigration Department

The right place of communication identifies its great role in the performance of the

Immigration department, the findings revealed that communication was not related to

specific purpose to which it has been sensitized by government by putting customers in

the drivers‟ seat in other words (customer focus - with respect to client standard charter)

rather it based on management desire to increase revenue collection because they

consider performance of an organization only through finance.

5.3 Conclusion

The study was about the role of communication in enhancing organizational

performance in the Immigration department. It was conducted in Immigration

Department Zanzibar.

Case study framework happened to be accredited as the most appropriate one for this

study regarding the nature of research problem. The study involved 55 respondents, 40

responded for questionnaire and 15 respondents were to be interviewed but one could

not be managed.

The study used simple random sampling and purposive sampling procedures. The

findings were both qualitatively and quantitatively presented which included tables,

number and percentages and charts or figures for comprehensive classifications. The

collected data were edited, coded, classified and tabulated by using SPSS Program with

the help of Microsoft excel.

5.4 Recommendations

Researcher recommends that the department of immigration should do her level best in

handling customer complaint, no matter how hard it is but is inevitable factor.

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54

In one way or another Immigration department should consider customer complaints as

one of the best opportunities to demonstrate its commitment and improving their

communication in services provision and hence satisfying their customers.

Implementation of E Government helps to simplify processes and to make access to

government information more easily for public sector agencies and citizens. So it is time

now for the Immigration department to apply it since the Government of Tanzania itself

has recognized the e-government services are effective service delivery channel because

it provides access to government information and services anywhere, anytime, (24hrs)

for anyone with access to a computer and a telephone line or modem.

Frequent training on the importance of communication and customer care, Immigration

department must ensure that they train their employees on communication and customer

care course, the reviewed documents showed that over past five years there was no any

training relating to communication therefore employees are becoming reluctant to

develop new knowledge and skills that could improve communication.

Monitoring and evaluation of organization functions should be given priority by

scheduling time frame for each service with proper feedback, the immigration

department should ensure that they deliver services within a proposed time, since any

long waiting of service will discourage their customers and destroy the department

reputation.

Establishment of communication centre within the organization, this will help the

organization to avoid contradiction on dissemination of some information. For example

Human Resource Office insists that their office is responsible for all matters concerning

employees including information handling at the same time Public Relation Office argue

that it is her own responsibilities.

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55

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61

APPENDICES

Appendix I

QUESTIONNAIRE FOR IMMIGRATION STAFF

Dear respondent,

I Saleh Abbas Moh‟d a student at Mzumbe University, pursuing a Masters Degree in

Human Resource Management. I am conducting dissertation on (The role of

communication in enhancing organizational performance in Public Sector - Case study

of Immigration Department Zanzibar). The findings of this study will be only for

academic purpose not otherwise and the information given will be secured, your

cooperation will be highly appreciated. Kindly help me to answer the following

questions.

Hints to consider:

You are not supposed to write your name on this paper

Please answer all questions in full

The information given will be treated confidentially

SECTION A: Demographic Information

1. Name of your department.........................................................................................

2. Job title......................................................................................................................

3. What is your age group? (tick)

4. (a) 18-25 (b) 25-35 (c) 35-45 (d) 45-55 (e) above 55

5. Gender (tick where applicable)

(a) Male (b) Female

6. 4. What is your level of education?

(a) Primary education ( )

(b) Secondary education ( )

(c) Diploma ( )

(d) University degree ( )

(e) Above University degree ( )

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62

SECTION B: Work related Information

1. How long have you been working in this organization?

…………………………………………………………………………………………

2. Briefly provide your understanding on the meaning of Communication.

……………………………………………………………………………….................

3. What are major types of communication implemented in your organization?

…………………………………………………………………………………….........

4. How do you receive feedback concerning your routine work you do?

………………………………………………………………………………………….

5. How do you consider the quality of services that you offer to customers?

………………………………………………………………………………………….

6. Does your organization adhere to employees‟ commitment to their assigned duties?

……………………………………………………………………………..

……………………………………………………………………………………...

7. What are the main challenges that your organization has been facing resulting from

ethical behaviours of immigration staff?

…………………………………………………………………………………………

………………………………………………………………………………...

8. Does employees‟ commitment increase quality services of your organization?

…………………………………………………………………………………………

……..................................................................................................................

9. To what extent employees‟ commitment support productivity of your

organization?..................................................................................................................

..............................................................................................................................

10. In what ways appropriate feedback improve quality services of the

organization?..................................................................................................................

..............................................................................................................................

11. How appropriate feedback support productivity within the organization?

……………………………………………………………………………………………

………………………………………………………………………………………

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63

12. To what extent employees‟ ethics can easily deliver quality services of the

organization?

……………………………………………………………………………………………

……………………………………………………………………………………….

13. How employees‟ ethics enhance productivity of the organization?

……………………………………………………………………………………………

………………………………………………………………………………………

14. What are possible consequences of ineffective communications?

……………………………………………………………………………………………

…………………………………………………………………………….................

15. What ways should the management of Immigration does to ensure that

organizational communication increases performance at work place?

…………………………………………………………………………………………

………………………………………………………………………………...………

……………………………………………………………………………...

Thank you very much for your cooperation

Saleh Abbas Mohd

MSc.HRM - Mzumbe University

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64

Appendix ii

DODOSO KWA WAFANYAKAZI WA UHAMIAJI

Mpendwa,

Mimi Saleh Abbas Moh‟d ni mwanafunzi wa Chuo Kikuu cha Mzumbe ninachukua

Shahada ya Uzamili katika fani ya Sayansi ya Rasilimali watu. Kwa sasa ninafanya

Utafiti kuhusu Nafasi ya Mawasiliano katika kuleta ufanisi wa Taasisi. Eneo la Utafiti

huo ni Idara ya Uhamiaji Zanzibar. Taarifa utakazotowa itakuwa ni siri zitatumika kwa

ajili ya Utafiti tu na si vyenginevyo.

Mambo ya Kuzingatia

Tafadhali unaombwa kujibu maswali kwa umakini na

Usiandike jina lako katika karatasi hii

SEHEMU A: Taarifa binafsi

1. Jina la Taasisi yako.....................................................................................................

2. Nafasi yako ya kazi.....................................................................................................

3. Umri wako kundi lipi? (weka alama)

(a) 18-25 (b) 25-35 (c) 35-45 (d) 45-55 (e) above 55

4. Jinsia

(a) Mwanamme (b) Mwanamke

5. Kiwango cha elimu ulichonacho?

(a) Elimu ya Msingi ( )

(b) Elimu ya Sekondari ( )

(c) Diploma ( )

(d) Shahada ya Kwanza - degree ( )

(e) Zaidi ya shahada ya Kwanza ( )

SEHEMU: B

1. Kwa muda umefanya kazi katika Taasisi hii? ....……………………………………

2. Jee ufahamu nini kuhusu maana ya mawasiliano? Eleza kwa ufupi.

………………………………………………………………………………………….

6. Taja aina kuu za Mawasiliano zinazotumika katika Taasisi yako?

……………………………………………………………………………………………

………………………………………………………………………………………

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65

4. Ni kwa jinsi gani unapata taarifa za utendaji wako wa kazi za kila siku?

………………………………………………………………………………………….

5. Kwa namna gani unaangalia ubora wa huduma unazozitoa kwa wateja?

………………………………………………………………………………………….

6. Jee Taasisi yako inzingatia kujikubalisha kwa wafanyakazi kulingangana na

dhamana walizopewa?

……………………………………………………………………………………...

7. Ni changamoto gani Taasisi yako imekuwa ikikumbana nazo kuhusiana na

maadili ya wafanyakazi?

……………………………………………………………………………………

……………………………………………………………………………….

8. Jee kujikubalisha kwa wafanyakazi kunaongeza ubora wa huduma zitolewazo na

wafanyakazi wako?

……………………………………………………………………………………………

……………………………………………………………………………………….

9. Kwa kiasi gani kujikubalisha kwawafanyakazi kunakuza uzalishaji katika Taasisi

yako?

………………………………………………………………………………………….

10. Ni kwa namna gani mrejesho sahihi wa taarifa unachangia kunyanyua huduma

zilizobora kwa Taasisi?

……………………………………………………………………………………………

………………………………………………………………………………………

11. Vip mrejesho sahihi wa taarifa unasaidia uzalishaji?

……………………………………………………………………………………………

………………………………………………………………………………………

12. Kwa kiasi gani maadili ya wafanyakazi yanaweza kuleta huduma bora kwa

Taasisi yako?

……………………………………………………………………………………………

……………………………………………………………………………………….

13. Vip maadili yanapelekea uzalishaji katika Taasisiyako?

……………………………………………………………………………………………

…………………………………………………………………………………….....

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66

14. Madhara gani Taasisi inaweza kuyapata kwa kukosa kuwa na mfumo mzuri wa

mawasiliano?

…………………………………………………………………………………………......

……………………………………………………………………………………………

……………………………………………………………………………………….

………………………………………………………………………………………….

15. Pendekeza njia gani zichukuliwe na Uongozi wa Uhamiaji katika kuhakikisha kuwa

mfumo wa mawasiliano unakuza Idara na utendaji katika eneo la kazi.

…………………………………………………………………………………………......

..............................................................................................................................................

...............................................................................................................................

Ahsante sana kwa Mashirikiano

Saleh Abbas Mohd

MSc.HRM - Mzumbe University

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67

Appendix iii

QUESTIONNAIRE FOR FOREIGN INVESTORS

Dear respondent,

I Saleh Abbas Moh‟d a student at Mzumbe University, pursuing a Masters Degree in

Human Resource Management. I am conducting dissertation on (The role of

communication in enhancing organizational performance in Public Sector - Case study

of Immigration Department Zanzibar). The findings of this study will be only for

academic purpose not otherwise and the information given will be secured, your

cooperation will be highly appreciated. Kindly help me to answer the following

questions.

Note:

Please answer all questions in full

Is not necessary to write your name

The information given will be treated confidentially

SECTION A: Personal Profile

1. Name of your organization……….............................................................................

2. Job Title......................................................................................................................

3. Age group. (Tick)

(a) 25-35 (b) 35-45 (c) 45-55 (d) above 55

4. Gender. Put appropriate

(a) Male (b) Female

5. Your level of education. (Tick appropriate one)

(A) Primary education ( )

(B) Secondary education ( )

(C) Diploma ( )

(D) Degree ( )

(E) Masters and Above ( )

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68

SECTION B: Job related Information

1. How long have you been working with your respective organization?

…………………………………………………………………………………………

2. provide your understanding on term communication?

……………………………………………………………………………………………

………………………………………………………………………………………

3. Is there any communication link between your organization and Immigration

Department? Yes { }/ No { }

4. If yes how? And if no how in the relation to the answer has given to question three?

..………………………………………………………………………………………

……………………………………………………………………………………………

……………………………………………………………………………………….

7. How much information do you often receive about changes appeared in the

Immigration Department?

……………………………………………………………………………………….……

……………………………………………………………………………………….

8. Does the management of Immigration pay attention to foreign investors‟ suggestions

relating to the quality services?

………………………………………………………………………………………….

9. How you consider quality of services provided by Immigration Department?

..............................................................................................................................................

....................................................................................................................................

10. Do you think that employees of Immigration perform their duties ethically?

a. Yes ( )

b. No ( )

11. If yes why and if no why. Please give reasons.

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69

12. For your opinions and experience through services rendered by Immigration, do you

think that employees are committed with their duties?

……………………………………………………………………………………………

……………………………………………………………………………………………

……………………………………………………………………………………

13. Are you satisfied with the way Immigration employees communicate with you?

Yes { } or No { }

14. Give reasons to the above answer:

………………………………………………………………………………………….

.........……………………………………………………………………………………

………………………………………………………………………………… ………

15. Suggest for appropriate mechanisms that can be applied by the Immigration

Department and add more value in its operations of day to day business.

………………………………………………………………………………………….

………………………………………………………………………………………….

Thank you very much for your cooperation

Saleh Abbas Mohd

MSc. HRM - Mzumbe University

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70

Appendix iv

INTERVIEW GUIDE TO THE DEPUTY COMMISSIONER

ADMINISTRATION AND FINANCE, HEAD OF DEPARTMENTS AND

SUPERVISORS

1. For how long have you been working in Immigration Department Zanzibar?

2. What are real types of communication most frequent used in your organization?

3. What are the factors that influence communication system in organizational

performance in the Department of immigration?

4. What role does communication play in enhancing organizational performance of

the Immigration Department?

5. How often does Management take initiatives to discuss organizational strategy

with employees and other stake holders?

6. Are there sufficient opportunities within and outside organization to critically

reflect on suggestions for more improvement?

7. What challenges does Immigration Department face in applying communication

that ensures organization performance?

8. What are the consequences of ineffective communication on organizational

performance at Immigration Department Zanzibar?

9. What changes do you suggest to be introduced so as to make communication

satisfy all stakeholders?