www.spotsndots.comSubscriptions: $350 per year.

This publication cannot bedistributed beyond the office

of the actual subscriber. Need us? 888-884-2630 or

sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Thursday, May 23, 2019

OTT STREAMER UNVEILS MEASUREMENT TOOL Roku released a new measurement tool yesteday intended to show advertisers how many more people they could reach by shifting budgets from TV to OTT, AdAge reports. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear to OTT,” says Alison Levin, VP of sales and strategy at Roku. “So, brands can become whole again and find audiences they’ve been losing.” The measurement tool can analyze how many times a brand’s ad was viewed by Roku users watching traditional TV during a 90-day period. Then it can calculate how many more unique viewers the brand could have reached by advertising on its OTT streaming platform. OTT TV is a growing segment of the viewing audience. In the U.S., 205 million people will watch some form of OTT TV in 2019, whether that’s through YouTube, Hulu, Netflix and others, according to eMarketer’s latest stats. The OTT market will grow 2.5 percent this year, eMarketer says, and reach 72 percent of all U.S. internet users. Roku has a growing ad business through its streaming video boxes that reach 29 million households, as of the end of last quarter, which was up 40 percent year over year, according to the company’s latest earnings report. Roku also expects to top $1 billion in ad revenue in 2019. Levin says studies show 30 percent of all TV viewing is happening through the internet, but OTT only captures 3 percent of the TV ad revenue. Roku’s new measurement is just the latest example of how the company wants to use its connected devices to raise the value of its ad platform. The company is able to analyze the commercials viewed on 10 million smart TVs that use Roku software, Levin says. Roku has already used this capability to do post-campaign reports for brands, after commercials run to show brands how they performed. For example, in a Baskin-Robbins campaign, 86 percent of 18- to 49-year-olds who saw an ad from the ice cream brand on Roku’s platform were unreachable through traditional TV, according to Roku’s analysis. Similar results were found for a campaign from Re/Max. Instead of just using this type of measurement after a campaign, Roku is hoping to show advertisers the same data before they set their TV plans, so they can be swayed to allocate more of the ad budget to its platform. Roku is not alone trying to convince advertisers that it can tap into a unique audience that is increasingly alienated from TV. Facebook, YouTube and Amazon are just a few of the major rivals also promising to capture audiences as they shift viewing habits.

ROKU MAKES BID FOR LINEAR TV ADVERTISING DOLLARSADVERTISER NEWS A 44 percent increase in digital sales helped Target grow its comparable store revenues by 4.8 percent in the first quarter, the Minneapolis Star Tribune reports. The retailer also posted a profit increase of 9 percent, despite higher costs to fulfill online orders via delivery or in-store pickup. During the quarter, Target, which is maintaining its full-year outlook, completed 53 of the approximate 300 store remodels it

is scheduled to complete this year... TJX Companies posted a 5 percent increase in same-store sales during the first quarter, above the 3.4 percent forecast by analysts. Earnings per share came in at 57 cents,

slightly higher than the 55 cents Wall Street was expecting, The Street reports... Nordstrom pointed to an expected slowdown in retail sales and mistakes made in an update to the chain’s loyalty program as factors in net earnings of 23 cents per share in the first quarter, 47 percent below the Wall Street consensus. The Seattle Times says the department store retailer reported that net sales fell 3.5 percent during the quarter... Kohl’s CEO Michelle Gass says the chain plans to cut prices using a “surgical approach” while adding more promotional offers in an effort to regain market share after the chain posted a 3.4 percent decline in same-store sales for the first quarter, Business Insider reports... Lowe’s same-store sales were up 3.5 percent during the first quarter, higher than the 3.2 percent expected by analysts, CNBC reports. The chain’s earnings per share came in at $1.22 and not the $1.33 Wall Street was expecting... This year was expected to be the beginning of a turnaround for J.C. Penney’s business. If so, the chain has gotten off to a rocky start after posting a 5.5 percent decline in same-store sales for the first quarter. The Dallas Morning News says the chain lost 48 cents a share, up from a 25-cent loss during the same period in 2018... USA Today says 25 women have filed lawsuits or complaints with the Equal Employment Opportunity Commission against McDonald’s, claiming they were subject to sexual harassment while working in the chain’s restaurants or corporate offices in 20 U.S. cities. The alleged incidents included indecent exposure, groping and lewd comments by supervisors.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS Account Executive — Oklahoma City: KOCO 5, the Hearst Television ABC affiliate in Oklahoma City (45th DMA and growing), has an opportunity for a highly motivated Account Executive. Exceed your goals utilizing the top syndicated programming, OU and OSU football, OKC Thunder NBA, OKC’s No. 1 web and mobile sites, and MeTV. The successful candidate will be organized, have strong presentation skills and a passion for developing new business. CLICK HERE to apply. EOE M/F/D/V. Account Executive: Nexstar, Tampa, Fla., WFLA-TV

(NBC) is looking for an experienced television and digital seller. We’re looking for someone with a minimum of 3 years’ television sales experience, who will generate advertising revenue by calling on established advertising agencies and cold-calling new prospects to develop new business as well as digital revenue. Bachelor’s degree in Marketing, Advertising or

Mass Communications or a related field, or an equivalent combination of education and work-related experience. To apply online go to https://www.nexstar.tv/careers. EOE. WHEC-TV (News10NBC), Rochester, N.Y., a Hubbard Broadcasting station, seeks an energetic, passionate, analytical and creative Local Sales Manager. This position is responsible for leading a sales strategy that will focus on the development of new enterprise business to successfully deliver customer solutions through an integrated suite of media platforms, including television, digital, mobile and other emerging products. Please contact Travis Cundy, WHEC-TV Director of Sales, at tcundy@whec.com should you have any questions about this exciting opportunity, or CLICK HERE to apply online. NPG of Idaho seeks a Director of Sales. This person is responsible for achieving the revenue goals and coordinating the sales activities of our stations. The DOS manages the sales, traffic and commercial production departments of KIFI, KIDK, KXPI, CW, Telemundo and Local News 8 Now, Idaho Falls-Pocatello, Idaho (market No. 161), and supervises and is responsible for achieving digital revenue goals. College degree and experience in television sales management preferred. Qualified candidates, send info to: robyn.clegg@localnews8.com. EOE.

See your ad here tomorrow! CLICK HERE for details.

THIS AND THAT Hulu and Spotify are facing off with Facebook and Google for a piece of the growing market for political ads on digital media. The Information reports that companies providing streaming content see themselves as strong alternatives to traditional TV advertising because of their data-heavy methods, as well as providing more brand safety than social media platforms... TVNewsCheck has recognized Nexstar Media Group as Station Group of the Year. “Nexstar has not only achieved great scale, but has demonstrated how to use it,” says Harry Jessell, TVN’s editor.

NETWORK NEWS Late Show With Stephen Colbert will finish the 2018-2019 season on top of late-night TV in the demo for the first time. CBS’ Colbert is on track to finish about 18,000 ahead of NBC’s Jimmy Fallon in the key 18-49 age bracket, after trailing by 72,000 last season. The milestone marks the first Late Show demo win since Colbert took over as host and first overall since the 1994-95 season. Colbert also will mark his third consecutive win in overall audience, this time with a larger-than-last-season lead of 1.37 million viewers – up from the previous season’s 1.2 million margin. It marks the program’s longest winning streak and largest margin for CBS over The Tonight Show since the 1993-94 TV season... Love Island is set to run for five nights a week on CBS from Tuesday, July 9. The reality dating series, based on the breakout British hit, will air in an 8 PM (ET) slot every weeknight through Wednesday, Aug. 7. The show features a group of young single “Islanders” on a lookout for romance who are brought together in a stunning villa in a beautiful tropical location.

SUBSCRIPTION FATIGUE IN U.S.? NOT EXACTLY. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, eMarketer reports. On average, U.S. consumers subscribe to three subscription services, up from 2.4 five years prior, according to a November 2018 survey from The Harris Poll and subscription-based services platform Zuora. When asked about the number of subscription services they will use in the future, 34 percent of U.S. respondents said they would use more subscription services within two years, on par with the worldwide total. Comparatively, 60 percent of U.S. internet users said they planned to use the same number of subscription services in two years, and just 7 percent said they would subscribe to fewer services. While the survey did not define subscription services — which could include print newspaper and magazine subscriptions, digital streaming services and subscription box services (e.g., Trunk Club and Dollar Shave Club) — it did gauge interest in various subscription categories. Predictably, more than half (57%) of U.S. respondents said they were interested in using TV and video-on-demand (VOD) services, and 38 percent were interested in music services. eMarketer forecasts that U.S. subscription OTT video viewers will exceed 193 million by 2021, or 57.3 percent of the population. U.S. digital audio listeners — including paid subscribers and those who use free services — will exceed 211 million by 2021, or 63.1 percent of the population. Following interest in video and audio subscriptions, The Harris Poll/Zuoro survey cited substantial interest in grocery delivery services like Amazon Fresh (32%) and meal delivery services like Blue Apron (21%). Categories like software and storage services (think Apple’s iCloud) and subscription beauty services like Ipsy received some interest, at 17 percent each.

5/23/2019

Conan O’Brien

Cutting back on my meat intake because what if God turns out to be a gigantic condescending vegan?

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

WALMART TO DIRECTLY PITCH ITS AD BUSINESS Walmart will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising business, as the world’s largest retailer aims to rev up its website and stores as a platform for other companies to reach customers. Reuters reports the event marks Walmart’s first effort to grow its nascent advertising business and heralds the retailer’s rising challenge to online ad leaders Alphabet’s Google, Facebook and Amazon.com. The event, called “5260,” is named after a Walmart store near the retailer’s hometown

of Bentonville, Ark., which is known for being a test lab for retail innovation, Walmart said. It is likely to be attended by hundreds of companies ranging from Procter & Gamble, Unilever and Coca Cola to Mattel, Glaxosmithkline and NBC Universal, multiple sources said. Stefanie Jay, VP and GM of Walmart Media Group, told Reuters the company’s “core differentiator” is that its ad offerings are informed not just by

online purchase behavior and intent but also by data on what people are buying in stores before and after they see an ad, something its online rivals are unable to see. Eighty-seven percent of U.S. shopping still happens in stores, she said.

EXISTING-HOME SALES STILL SLUMPING IN APRIL The U.S. housing market continued to soften in April, with the spring selling season so far proving a disappointment despite falling mortgage rates and a strong economy. Existing-home sales fell 0.4 percent in April from the previous month to a seasonally adjusted annual rate of 5.19 million, the National Association of Realtors said. Compared with a year earlier, sales in April declined 4.4 percent, the 14th straight month of annual declines. The report for April continued to show that the market is shifting in favor of buyers. The median sale price for an existing home in April was $267,300, up 3.6 percent from a year earlier. Home-price appreciation has slowed significantly from a year ago, when price growth was running over 5 percent.

5/23/2019

James A. Garfield

Man cannot live by bread alone; he must have peanut butter.

TUESDAY NIELSEN RATINGS - LIVE + SAME DAY

MORE HOMES EQUIPPED WITH SMART DEVICES More than a third of broadband-equipped households now own at least one remotely monitored internet-connected device, with smart speakers outpacing the next most popular categories — thermostats and networked cameras — by a margin of more than three to one, analysts at Parks Associates report. According to Digital Trends, Parks Associates bases its findings on quarterly surveys of 10,000 consumers. The company announced its latest research earlier this week. Parks’ survey for the second quarter of 2019 found that 36 percent of broadband-equipped homes own a connected device, up from 32 percent in the three previous years. The same percentage of broadband homes own smart speakers, such as Amazon’s Echo or Google Mini. In contrast, the only other smart home products that were able to break double-digit adoption figures were smart thermostats (11% of broadband homes) and networked security cameras (10%). The next most popular categories: smart lightbulbs and video doorbells (8%), and smoke/carbon dioxide detectors (7%). However, video doorbells topped the list of planned smart device purchases, with a quarter of survey respondents saying they intend to buy a video doorbell in the future. The next most popular planned purchases were smart lightbulbs (24%), smart thermostats and smoke detectors (23% each), and networked cameras (22%).

U.S. ORGANIC SALES TOP $50B FOR FIRST TIME U.S. organic sales continue to outpace the broader market, surpassing $50 billion for the first time last year, as pesticide-free, non-GMO products take a bigger slice of the total consumer dollars spent every year, the Minneapolis Star-Tribune reports. That rate is slowing from earlier this decade, a sign that the organic market is maturing and new types of health and wellness claims are fragmenting consumer spending. The annual survey, published by the Organic Trade Association, is primarily composed of organic food sales, but includes a rapidly-growing non-food segment of personal care products, household goods and pet food. The vast majority of the more than 200 companies that responded to the survey, conducted by Nutrition Business Journal on behalf of OTA, make and sell food. In 2018, organic food sales reached $47.9 billion, or nearly 6 percent of the food sold in the U.S., the survey found.

AT GRADUATION TIME, CASH IS KING This cap-and-gown season, Americans are expected to spend a total of $5.5 billion in presents for graduating high school and college students, according to the National Retail Federation. And while it might not be the most creative option, 53 percent of gift givers will be presenting graduates with cash. In total, an estimated 34 percent of Americans plan to buy presents this year — averaging $107.48 in spending. The NRF has been tracking graduation gift spending with Prosper Insights & Analytics since 2009, when Americans spent a total of $3.9 billion.