roi dna - the optimal growth agency
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A comprehensive overview of ROI DNA.TRANSCRIPT
the optimal growth agency
Dear Business Leader,
Thank you for your interest in ROI DNA. We’d like to take a moment to talk to you about how we’re
extraordinary at driving growth. As an admitted “optimization addict” and a “constant developer”,
respectively, we saw the opportunity to create a different kind of agency. One solely focused on
helping clients drive optimal growth and achieve extraordinary results. We’re passionate about
helping companies evolve to their full potential, and beyond. Here’s how we do it.
Every company has a set of building blocks that determine its strengths and character. These
building blocks are a company’s DNA–the people, processes and technology that ultimately make
its work possible. At ROI DNA, we get into our clients’ DNA, select key elements and combine
them with our expert DNA. The result? Organic evolution and powerful, sustainable growth.
Take a look at our ROI DNA:
ROI Thinking We’re 100% focused on commerce solutions that help brands transform their
businesses. Our strategic planning and processes focus on identifying and exploiting the biggest
potential opportunities to drive sales for our clients. From triaging growth impediments to
identifying new high potential channels and sectors, we provide the focus and insight that make
optimal growth possible.
ROI Services From the beginning, we understood that driving optimal growth required strength
in all of the disciplines that matter. So ROI DNA offers all of the key digital and offline services
that can move the needle for your business. Strength in every critical area is possible. We prove
it every day.
ROI Technology We deliver the technology to drive massive growth for your business, whether
it’s transforming a web site back end, providing ground breaking analytics and insights, or
delivering the most persuasive brand experiences.
ROI Experts Everyone at ROI DNA has unique talents and distinctive experience. A diverse,
international group, we’re united by our passion for driving growth. Today, we offer a collective
450+ years of e-commerce experience. And despite our four centuries of collective experience,
we’re young, fun and just getting started.
Our model works. We can prove it. Throughout this booklet, we will show you real world results
that illustrate our prowess with both B2B and B2C markets.
Your agency should be as committed to your optimal growth as you are. With ROI DNA you get
more than just commitment. You get results. Because ROI is in our DNA.
We look forward to helping your business grow.
Sincerely,
Matt Quirie Alson Kemp
CEO CTO
Email Marketing
List Development and Management
Client Management
Campaign and Editorial Calendar
Creative Development
SEM Campaign Development
Outsourced Program Management
New Targets Development
Bid and Creative Management
SEO
Organic Traffic Acquisition
New Market Identification
Code Analysis and Optimization
Complete Service Management
Creative and Design
Multi-platform Design
Display Ads
Identity Design
UI/UX Design
Engineering
Back-end Architecture and Systems
Software and Web Development
Growth Platforms
Multi-platform Coding
What we have to offer
Affiliate Marketing
Program Development
Affiliate Acquisition
Creative Development
Campaign Management
A full range of services proven to drive optimal results
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Branding
Business Assessment
Brand Development
Engagement Strategy
Go-To-Market Strategy
Social Media
Campaign Development
Community Management
Facebook Presence
Brand Enhancement
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Creative and DesignMore than meets the eye
Creative and DesignMore than meets the eye
Beauty is as beauty does. More than ever, prospects and consumers
are demanding better marketing experiences that help them make
the right decisions. ROI DNA offers best-in-class experiences that
excite, guide, and deliver value. We create designs that drive people.
How we’re different | Beauty that works
Creative work can be powerful, or confusing. Effective, or self-
indulgent. ROI DNA hires creatives who love the intersection of form
and function. We understand how to create visuals integrated with
copy to inspire action. Our team consistently delivers better results
by using its extensive knowledge of best practices coupled with rich,
intuitive experiential design. Further, we’ve demonstrated this ability
across virtually every medium and platform.
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Multi-platform Design
Web
Mobile and mobile apps
Tablets
Print mediums
Display Ads
HTML 5
Java
Flash
Video
Identity Design
Logo development
Brand evolution
Portfolio brand design
Family branding
UI/UX Design
Brochureware
Commerce sites
Landing pages and microsites
Multi-platform design
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BrowserMob Case StudyStrategic user-centered design
Founded in 2008, BrowserMob introduced its first website
monitoring and load testing product in November of that year.
Since then, BrowserMob grew to profitability and was acquired by
Neustar Inc. (NYSE: NSR) in July of 2010.
Project Highlights | ROI DNA performed a full homepage and
logo redesign to better represent BrowserMob and improve user
experience. A full site reorganization promoted more intuitive
navigation and significantly improved site comprehension and
conversions.
The Results?
increase in B2B sales
30%
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Strategic user-centered design transformed the learning and buying experience
of Browser Mob, instantly lifting conversion rates by more than 30%.
BrowserMob
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Search Engine Optimization (SEO)Natural search shouldn’t be a “black box”
Search Engine Optimization (SEO)Natural search shouldn’t be a “black box”
Many SEO practitioners keep their clients in the dark about what
they are doing. It’s no wonder that marketers can be skeptical of SEO
practitioners selling these “mysterious processes.” SEO is constantly
changing and evolving to reflect new algorithms and market
dynamics. ROI DNA understands this and believes that every client
deserves complete transparency.
How we’re different | Speed and transparency matter
The building blocks of a powerful SEO program don’t change even
though the precise characteristics rewarded by search engines may
be in constant flux. ROI DNA has vast experience in understanding
what sorts of characteristics and changes drive the most benefit.
We are relentless in our dedication to continuous improvement. We
keep you constantly aware of what we are doing and why it matters.
Plus, our team works to build sustainable search engine strategies to
ensure that our clients are ready for algorithm changes even before
they occur.
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Organic Traffic Acquisition
Strategy to grow relevance of content
Traffic quality analysis
Page design
Site redesign
New Market Identification
Multi-target content development
Buy path analysis
Cross-platform optimization
Page rank analysis by target and word
Code Analysis and Optimization
Existing site and presence assessment
Code and content development
Text, photo, and video optimization
Page and word level analysis
Complete Services Management
Brochureware
Commerce sites
Landing pages and microsites
Multi-platform design
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Paid Search (SEM)It’s time to leverage science and art
Paid Search (SEM)It’s time to leverage science and art
Virtually every company’s search efforts see immediate benefits
from SEM. But maximizing success requires much more than a “set
it and forget it” SEM program. Further, the marketplace changes
literally by the second. In this environment, optimal SEM results
require artful expertise combined with the most advanced bid and
yield management technology available.
How we’re different | People + Platform + Cross Industry Best Practices
ROI DNA is deeply experienced with every major bid management
platform, and adds its own layer of proprietary technology to
deliver optimal results. Our team has decades of experience
in maximizing performance to any measurable KPI. We apply
experience from within your industry as well as learning gathered
from across commerce to ensure that you receive the best return
on investment. Finally, copy and campaign development are led
by experienced practitioners who understand that technology
efforts are maximized by getting the right message to the right
person at the right time.
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Campaign Development
Keyword list development
Message testing programs
Macro and micro level optimization
Google, Yahoo, Bing, and other major search engines
Program Management
Program audits
Turnkey search management
Marin Software, Kenshoo, Atlas, DoubleClick
Proprietary search platforms
New Targets Development
Segmented messaging
Attribution modeling
Dynamic testing of new words and targets
“Long-tail” yield management
Bid and Creative Management
Optimization to any measurable KPI
International bid management
Real-time optimization
Monthly and quarterly key learnings reports
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EmailCRM can work even harder for you
EmailCRM can work even harder for you
For most brands, email is the most cost-efficient sales channel. But it
takes focused attention and expertise to improve on a winner. Every
aspect of a program needs to be made better, and then better still,
in order to extract the most benefit from this critical, underleveraged
medium.
How we’re different | We make email enticing
To ROI DNA, results and sales are one of the most attractive aspects
of email. Our email experts focus relentlessly on driving stronger
return on email investments. We’ve proven again and again that
email can be both a workhorse and a growth channel through more
effective prospect acquisition, list optimization, content innovation,
and proactive editorial calendaring. We apply sequential learning and
best practices to improve results every time you field messages.
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List Development/Management
Prospect acquisition
List testing and segmentation
Deliverability optimization
Database standardization
Client Management
Complete outsourcing service
Contract negotiation
Rates renegotiation
Full reporting and key learnings analysis
Campaign and Editorial Calendar
Complete program development
Themes identification
Message testing
Dynamic messaging
Creative Development
Content and copy
Offer development
Template development
Dynamic template design
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Ning Case StudyEnticing emails help reinforce brand and recapture customers
Ning, a social platform, hired ROI DNA to redesign their homepage.
They were acquired by Glam Media in 2011. The learnings from the
multivariate testing for their homepage redesign enabled ROI DNA
to efficiently create a successful email campaign series. The fresh
campaign reinforced brand identification and performed very well.
This retention email series was designed to capture customers who
fell out of the buy flow and turn them into purchasers.
Project Highlights | ROI DNA redesigned Ning’s email web
presence. We designed a retention email campaign series to
leverage learnings from multivariate testing of their previous web
design project. We then trained the client to successfully implement
the series on Silverpop.
The Results?
increase in conversions
20% $
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Email campaigns increased conversions by 20%, recaptured customers,
clarified the brand and expanded overall reach.
Ning
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Affiliate MarketingActivate your sales army
Affiliate MarketingActivate your sales army
Affiliate marketing has been a part of digital almost from the inception
of the web. Mastering this complex channel has grown increasingly
difficult because so many brands and programs are competing for
affiliate attention. Many marketers suffer from the misconception
that the job is “done” after the recruitment stage. The reality is that
sustained sales and growth from this channel require constant
attention and focus.
How we’re different | Real affiliate partnership
ROI DNA fields and develops dozens of affiliate programs with
a winning approach that emphasizes the strongest possible
recruitment, proactive relationship management, and continuous
offer optimization. We start by leveraging our deep partnerships
with generalist and specialist “super affiliates”, and work with them
continuously to maximize results. By keeping your program top of
mind with these leading affiliate properties, we ensure that you grow
sales month after month.
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Program Development
Existing program assessment
Program design and redesign
Competitive offer and program analysis
Program action plans
Affiliate Acquisition
Recruit generalist super affiliates
Recruit category specialist super affiliates
Affiliate approval programs
Offer development
Creative Development
Offer messaging
Creative unit development
Affiliate promotions
Static or dynamic creative
Outsourced Program Management
Complete outsourced solutions
Proprietary or third party affiliate platforms
Program calendaring
Reporting, analytics, and optimization
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EngineeringGood enough simply isn’t anymore
EngineeringGood enough simply isn’t anymore
Every day hundreds of thousands of programmers and coders
build the backbones of companies. And while these systems may
be functional, they aren’t always scalable. Engineering for growth
requires a tremendous understanding of your business coupled with
unparalleled expertise at driving results and empowering leaders
with the mission critical information that they need. Everything
counts.
How we’re different | Engineered for success
The founders of ROI DNA understood from the beginning that
technology and information are the most critical components to
running a business at its full potential. Every member of our team
has vast experience building and adapting solutions to drive growth.
Our team is constantly studying new developments to understand
the best practices necessary to maximize results. We don’t just focus
on a single set of technologies and platforms because every business
is different and needs technology that perfectly dovetails with its
needs. For the same reasons, we work with any and every platform.
And we never forget the need to create scalability. Because you are
going to need it. We promise.
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Back-end Architecture
Overhauls of existing systems
Custom implementation
Security
Data integrity solutions
Software and Web Development
Websites, pages, applications
Multi-platform development
Full service testing and QA
New standards compliance
Growth Platforms
New systems development
Scalability solutions
Legacy systems re-engineering
Web services implementation
Multi-platform Coding
HTML5
Python, Django, Pylons
Ruby and Rails, C#, ASP.net
Java, JSP, Node JS, PHP
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Stitch Fix Case StudyA complete back-end overhaul and development system
A totally new way to shop, Stitch Fix is exploring the new frontier
of online shopping. Stitch Fix determines people’s size and style
preferences and then delivers directly to people’s door a package of
boutique-worthy clothes, customized to their taste, every month.
ROI DNA developed a scalable foundation for rapid, strategic
growth in online sales marketing.
Project Highlights | ROI DNA developed Stitch Fix’s website from
the ground up. We performed back-end application development,
database creation, front-end engineering and more for a highly
functional website ready for exponential growth. You could say we
“tailored” their website perfectly to their brand.
The Results?
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product shipments4 x
Took entire site from first code to production in under two months.
Transferred spreadsheet-based system into flexible, modern web application.
Enabled client to quadruple shipments in an efficient startup timeframe.
Stitch Fix
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BrandingThe foundation for business evolution
BrandingThe foundation for business evolution
Sound research and efficient planning form the foundation to
any effective marketing effort. To achieve the greatest benefits,
the research, planning and brand evolution should have business
growth as their core objective. Every aspect of what you do should
originate from your company’s objectives and goals.
How we’re different | What works and what matters
ROI DNA takes a strategic approach to all client engagements,
ensuring that each brand is poised for optimal growth. Our unique
process ensures that your marketing efforts have the right DNA to
be incredibly successful. Our branding strategy team is driven by
a deep expertise in “what works” and a collaborative approach to
unearthing what matters in your category and for your brand. We
offer a full range of strategic services, from creating and evolving
brand identity to defining robust growth platforms and action plans.
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Business Assessment
Brand audit and competitive assessment
Target segmentation
Buyer insights
Brand success factors
Brand Development
Naming and tagline creation
Visual positioning
Verbal positioning
Brand standards and guidelines
Engagement Strategy
Target behaviors assessment
Connection planning
Communications strategy
Reputation management
Go-To-Market Strategy
Priorities planning
Marketing plans
Strategic media
Full service planning and buying
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SOS Online Backup Case StudyWe evolve brand to drive amazing conversions
SOS Online Backup is a 10 year veteran of the online backup
market. With many industry accolades and years of creating
advanced, secure online backup, they were looking for a way to
evolve their brand to fit both consumer and business markets.
ROI’s engagement with SOS Online Backup enabled them to have
one cohesive brand that spoke directly to each in a unique way.
Project Highlights | A 110% increase in B2B sales and a whopping
352% increase in B2C sales. By taking separate yet cohesive
approaches to each market, ROI was able to achieve distinct
communication channels that not only clarified the brand’s value
proposition to each, but also grew revenues to new heights beyond
expectations.
The Results?
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Created two completely different brand communication approaches that
successfully increased both business lines. Worked within existing brand
constraints and still delivered a focused and impactful ROI.
SOS Online Backup
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Social MediaIt’s time to unleash social’s true business potential
Social MediaIt’s time to unleash social’s true business potential
The potential for social as a business driver is enormous. Study after
study demonstrates that prospects are spending more and more
time in social environments, and are looking to these channels for
ideas and recommendations. But these same studies show that most
companies are dissatisfied with their current social efforts, believing
that the channel should be doing more to grow their businesses.
How we’re different | Social that delivers remarkable results
ROI DNA is a first mover in delivering strong business results from
social media. We marry the desires and needs of people to the
sales and business objectives of brands using a combination of best
practices and a unique spirit of innovation. We partner with both
the largest social communities and the most innovative solutions
providers to create programs wholly focused on meeting business
goals. For many of our clients, this combination of expertise and
creativity has made social a key growth channel with tremendous
present and future potential.
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Campaign Development
Social planning
Partner and technology identification
Participation mapping
Creative presence development
Community Management
End to end group management
Prospect acquisition
Consumer dialogue
Reputation management
Facebook Presence
Development and management of profile
Tool and content development
Performance measurement and reporting
Continuous optimization
Brand Enhancement
Recruitment of brand advocates
Evangelism
Brand amplification
Advocate relationship management
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Apsalar Case StudyWe drive the social conversation to the next level
Apsalar is a leading analytics and behavioral targeting startup in the
mobile industry. Early in their growth process, Apsalar chose to use
social networking to maximize their market presence. A cohesive
communications strategy developed with ROI DNA helped Apsalar
become a well-known and respected name in mobile analytics.
Project Highlights | When Apsalar sought their latest round of
funding – an impressive Series A $5M – the content of the company’s
tweets contributed to the venture firm’s interest in Apsalar, proving
that social content not only connects you to your customers, but
potential investors, partners, or collaborators as well.
The Results?
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one successful campaign launch
+ =
team and client collaboration
brain storming
Worked closely with founders and team to ensure a successful launch across
channels and introduce the company as a thought leader in the industry.
Apsalar
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Ready to get in touch?
Matt Quirie | CEO
1.855.4ROIDNA
1.855.476.4362
480 Second Street, Suite 302
San Francisco, CA 94107
CONTACT
PHONE
ADDRESS
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Here’s why you should.
“ROI has been a great partner for us – they stepped up to fill in technological gaps when we desperately needed it – We couldn’t have built our business so quickly without their help and guidance. They are responsive, flexible, and above all, great people.”
Katrina Lake, Stitch Fix
“The team at ROI DNA delivers! The creative team created stunning website and email designs that are true to the Ning brand. With their unique combination of creativity and analytical skills, the new designs helped to increased conversion rate by 20%.”
Christina Lee, Ning
“All six of our key product and marketing metrics have improved consistently because of ROI DNA’s insight and execution. More to the point, we simply would not have been able to build this product and company as quickly and effectively without them. And it’s been fun, the support and enthusiasm is unparalleled.”
Antony Brydon, Insidr
