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2018CITY PROFILE AND PROJECTIONS REPORT
ROHNERT PARK
Report developed by the Sonoma County Economic Development Board in partnership with the City of Rohnert Park and the Rohnert Park Chamber of Commerce
PG. 2SONOMAEDB.ORG
ECONOMIC DEVELOPMENT BOARDB
OA
RD
OF
D
IRE
CTO
RS
EDB FOUNDATION SPONSORS
FOUNDATION LEVEL
EXECUTIVE LEVEL
PRESENTING LEVEL
PREMIER LEVEL
NORBARMIDSTATE CONSTRUCTIONKEEGAN & COPPIN CO.COMCASTAMERICAN RIVER BANK
ZAINER RINEHART CLARKEWELLS FARGOVANTREO INSURANCESUMMIT STATE BANKSONOMA COUNTY ALLIANCE
WAYNE LEACH MICHAEL NICHOLLS MICHAEL TOMASINITERRI DENTE TERRY GARRETT KATHRYN HECHT LINDA KACHIUPAM CHANTER, CHAIR JORGE ALCAZAR SKIP BRAND
BEN STONE, Executive Director
MEDIA LEVEL
SONOMA COUNTY BOARD OF SUPERVISORS
PG. 3SONOMAEDB.ORG
CONTENTS
4. EXECUTIVE SUMMARY
6. DEMOGRAPHICS
8. EMPLOYMENT
9. BUSINESS
10. INCOME & SPENDING
12. HOUSING
14. EDUCATION
15. CITY DATA SNAPSHOT
16. SOURCES & ACKNOWLEDGMENTS
PG. 4SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
EXECUTIVE SUMMARY March 2018
A Note from Our Executive Director
The Sonoma County Economic Development Board (EDB)—in partnership with the Sonoma County Workforce Investment Board (WIB), the City of Rohnert Park, and the Rohnert Park Chamber of Commerce—is pleased to present the 2018 Rohnert Park City Profile and Projections Report. The EDB publishes a comprehensive annual report on each of the county’s nine incorporated cities—Cloverdale, Cotati, Healdsburg, Petaluma, Rohnert Park, Santa Rosa, Sebastopol, Sonoma, and Windsor. These reports provide projections and forecasts for the demographic, economic, income, and housing data for each city, and showcase some of their unique qualities and local cultures.
This report is meant to reflect conditions in the city with the most recent information available in 2018. While every effort was made to ensure this report contained up-to-date information, certain data was unavailable at the time this report was released; thus, some figures may reflect information from prior years.
Thank you for your interest in the Economic Development Board’s research. For access to each of the City Profile and Projections Reports, or for general questions, concerns, and comments, please reach out to us at (707) 565-7170 or visit www.sonomaedb.org.
Ben Stone Executive Director
Highlights from this year’s report include:
• Rohnert Park’s population grew to 43,435 in 2017, and is projected to reach 45,180 in 2022. This five-year growth projection is the fourth-fastest of Sonoma County’s nine incorporated cities, at 4%. The city’s median age in 2017 was 34.2, the youngest in the county.
• Rohnert Park experienced the third-highest unemployment rate among comparable cities at 3.6% in 2017, above the rates of the county (3.4%), but below the state (4.8%) and country (4.4%).
• In 2017, Rohnert Park had the second-lowest median household income at $60,135. The city’s median household income was $6,648 smaller than the countywide average. Five-year projections predict that the city’s median household income will grow by 6.8% to $64,219 in 2022.
• Total taxable sales in Rohnert Park grew by 3.2% to $626.9 million, the third-highest total sales in the county. This translates as $14,433 per resident, slightly below the county average.
• Cotati/Rohnert Park’s combined 2017 median home sales price rose to $479,500, the most affordable price among Sonoma County’s cities and below the 2017 countywide median price of $535,000. Cotati/Rohnert Park experienced the fourth-highest single-year price increase (7.6%).
• Cotati/Rohnert Park’s three-year average SAT composite scores is ranked fourth among the county’s cities at 1568; this is comparable with the county (1571) and higher than the state (1472).
PG. 5SONOMAEDB.ORG
PG. 6SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
DEMOGRAPHICS
POPULATIONRohnert Park’s population increased to 43,435 residents in 2017, ranking third-largest among Sonoma County’s nine incorporated cities. Between 2010 and 2017, the city grew by 7.2%. This amount of growth is seventh-highest among comparable cities, and is lower than the growth of Sonoma County (7.4%) and California (8%), but higher than the United States (7.1%) during this period of time. Looking into the future, Rohnert Park is projected to grow 4% by 2022 and will be home to 45,180 residents. The city’s five-year growth is projected to outpace the county, state, and nation.
This population projection is based on the 2010 Census and the 2016 American Community Survey, and so it does not reflect recent efforts that Rohnert Park has taken to dramatically increase its planned housing construction. By 2022, the city plans to add at least 2,054 housing units. This would add an estimated 5,423 residents to the city’s population, bringing its 2022 projection up to 50,603 residents.
RACE AND ETHNICITYIn 2017, the five largest ethnicities which residents identified with were White (74%), Some Other Race (10.5%), Multiracial (6.3%), Asian (5.7%), and Black (2.1%). 24.2% of residents identify as Hispanic across all races.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:Source:
Population by Race and EthnicityRohnert Park, 2010, 2017, & 2022
0%
20%
40%
60%
80%
100%2022
2017
2010
PacificIslander
NativeAmerican
BlackAsianMultiracialSome OtherRace
Latino/Hispanic Origin
White
ESRI (www.bao.arcgis.com) Source:Source:
Households by IncomePercentage of Households, 2017
0%
5%
10%
15%
20%
$200K+$150K-$200K$100K-$150K$75K-$100K$50K-$75K$35K-$50K$25K-$35K$15K-$25K<$15K
ESRI (www.bao.arcgis.com) Source:Source:
Age DistributionPercentage of Population, 2017
0%
5%
10%
15%
20%Sonoma County
Rohnert Park
85 +75 - 8465 - 7455 - 6445 - 5435 - 4425 - 3415 - 2410 - 145 - 90 - 4
Sonoma County
Rohnert Park
ESRI (www.bao.arcgis.com) Source:Source:
Top 10 Consumer Spending CategoriesRohnert Park, Percent of Total Spending, 2017
0%
5%
10%
15%
20%
25%
30%
35%
EducationHomeOperations
HomeFurnishings
TravelApparelRecreationHealthcareTransportationFoodHousing
Bay Area Real Estate Information Services (www.bareis.com)
Source:Source:
Median Home Sales Price2017
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Cotati/Rohnert Park
CloverdaleSanta RosaWindsorPetalumaSonomaSebastopolHealdsburg
County Avg.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 7SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
DEMOGRAPHICS
MEDIAN AGEThe median age of Rohnert Park residents was 34.2 years old in 2017. It is ranked youngest among Sonoma County’s comparable cities, with Sonoma ranking as the oldest at 51.2. Rohnert Park is younger than the median ages of the state (36.0) and the nation (37.7). Looking into the future, Rohnert Park is projected to age 1.4 years to 35.6 by 2022, the greatest growth in terms of years in Sonoma County.
AGE STRUCTURERohnert Park’s age structure is slightly weighted towards a younger distribution than other cities in Sonoma County. It has 1.2% fewer Youth aged residents, 2.4% fewer Late Career aged residents, and 5.1% fewer Elderly aged residents than the county average. Rohnert Park has 4.3% more Early Career residents and 4.6% more Mid Career residents. Overall, Rohnert Park’s labor force is ageing slower than the county. In 2022, the city is projected to have a Youth aged population of 15.5%, lower than the 2022 countywide average (16.3%). A sizeable population of Youth aged residents is an indicator of future workforce sustainability.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:Source:
Population by Race and EthnicityRohnert Park, 2010, 2017, & 2022
0%
20%
40%
60%
80%
100%2022
2017
2010
PacificIslander
NativeAmerican
BlackAsianMultiracialSome OtherRace
Latino/Hispanic Origin
White
ESRI (www.bao.arcgis.com) Source:Source:
Households by IncomePercentage of Households, 2017
0%
5%
10%
15%
20%
$200K+$150K-$200K$100K-$150K$75K-$100K$50K-$75K$35K-$50K$25K-$35K$15K-$25K<$15K
ESRI (www.bao.arcgis.com) Source:Source:
Age DistributionPercentage of Population, 2017
0%
5%
10%
15%
20%Sonoma County
Rohnert Park
85 +75 - 8465 - 7455 - 6445 - 5435 - 4425 - 3415 - 2410 - 145 - 90 - 4
Sonoma County
Rohnert Park
ESRI (www.bao.arcgis.com) Source:Source:
Top 10 Consumer Spending CategoriesRohnert Park, Percent of Total Spending, 2017
0%
5%
10%
15%
20%
25%
30%
35%
EducationHomeOperations
HomeFurnishings
TravelApparelRecreationHealthcareTransportationFoodHousing
Bay Area Real Estate Information Services (www.bareis.com)
Source:Source:
Median Home Sales Price2017
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Cotati/Rohnert Park
CloverdaleSanta RosaWindsorPetalumaSonomaSebastopolHealdsburg
County Avg.
PG. 8SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
EMPLOYMENT
UNEMPLOYMENTIn 2017, Rohnert Park’s annual unemployment rate was 3.6%—the third-highest rate of Sonoma County’s cities. Rohnert Park’s unemployment rate is higher than the county (3.4%), but lower than California (4.8%) and the United States (4.4%). Rohnert Park saw a single-year 0.5 percentage point drop in unemployment from 4.1% in 2016 to 3.6% in 2017. An unemployment rate of 3.6% translates as 842 workers. More broadly, Sonoma County has seen annual unemployment fall from a high of 10.8% in 2010 to its current two-decade low of 3.4% in 2017.
LABOR FORCEA low unemployment rate does not necessarily indicate a high level of employment, because residents who are not actively seeking work such as homemakers, retirees, or discouraged workers are not considered unemployed. Looking at the employed population—the number of workers divided by total population—is a good measure of workforce participation. 51% of Rohnert Park’s total population is employed, which translates as 22,300 workers. Rohnert Park has the third-highest employed population among comparable cities, and has a rate higher than the county (49%), the state (46%), and the nation (47%). Countywide, employment levels did not return to pre-recession levels until 2014.
INDUSTRYBreaking down employment by industry, half of workers in Rohnert Park are employed in the Services industry at 50%, followed by 16% employed in Retail Trade and 7% in Manufacturing. Rohnert Park compares with Sonoma County as having 4.3% more Retail Trade, but has 1.9% fewer workers in Construction and Manufacturing.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 9SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
BUSINESS
BUSINESSESRohnert Park has the third-most businesses of comparable cities at 1,304. This figure scales as 30 businesses per 1,000 residents in the city, a rate which is lower than the county average of 43.3 businesses per 1,000 residents.
COMMERCIAL VACANCY RATESThe commercial vacancy rates for retail, industrial, and office space measure how many of these properties are actively on the market and are available to lease. While some level of vacancy will naturally develop as a consequence of friction, a lower vacancy rate generally indicates how much demand exists for incorporating in a particular city. Rohnert Park’s industrial vacancy rate averaged 7% across 2016 Q4 to 2017 Q3, the most recent available data. Its office vacancy space averaged 29% and its retail rate averaged 6%. Office vacancy rates tend to be higher and more volatile because there is more flexibility in where and how employees complete their work (telecommuting, hoteling, coworking spaces, etc.), while industrial and retail spaces remain in demand due in part to their inflexible space requirements. Across the county, industrial vacancy rates saw the greatest decline as demand rose during the economic recovery.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 10SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
INCOME & SPENDING
MEDIAN HOUSEHOLD INCOMEIn 2017, Rohnert Park had the eighth-highest median household income among Sonoma County cities, at $60,135. Windsor ranked first at $82,763 and Cloverdale ranked ninth at $56,727. Rohnert Park’s median household income was $6,648 below the countywide average. The city is projected to see a 6.8% increase in median household income by 2022, placing it slowest for five-year growth. Sebastopol is projected to experience the highest growth of household income at 14.7%, and the county is projected to average 13% growth.
HOUSEHOLDS BY INCOMEThe largest income bracket in Rohnert Park is $50,000-$75,000 at 19.4%, followed by $100,000-$150,000 at 15.8% and $75,000-$100,000 at 14.4%. 74% of households earn less than $100,000. Rohnert Park has 6.4% fewer households earning over $100,000 than the county average. Looking into 2022, the largest income bracket expected to grow is $100,000-$150,000 by 1.9% while the income bracket projected to shrink most is $50,000-$75,000 by 2.5%.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:Source:
Population by Race and EthnicityRohnert Park, 2010, 2017, & 2022
0%
20%
40%
60%
80%
100%2022
2017
2010
PacificIslander
NativeAmerican
BlackAsianMultiracialSome OtherRace
Latino/Hispanic Origin
White
ESRI (www.bao.arcgis.com) Source:Source:
Households by IncomePercentage of Households, 2017
0%
5%
10%
15%
20%
$200K+$150K-$200K$100K-$150K$75K-$100K$50K-$75K$35K-$50K$25K-$35K$15K-$25K<$15K
ESRI (www.bao.arcgis.com) Source:Source:
Age DistributionPercentage of Population, 2017
0%
5%
10%
15%
20%Sonoma County
Rohnert Park
85 +75 - 8465 - 7455 - 6445 - 5435 - 4425 - 3415 - 2410 - 145 - 90 - 4
Sonoma County
Rohnert Park
ESRI (www.bao.arcgis.com) Source:Source:
Top 10 Consumer Spending CategoriesRohnert Park, Percent of Total Spending, 2017
0%
5%
10%
15%
20%
25%
30%
35%
EducationHomeOperations
HomeFurnishings
TravelApparelRecreationHealthcareTransportationFoodHousing
Bay Area Real Estate Information Services (www.bareis.com)
Source:Source:
Median Home Sales Price2017
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Cotati/Rohnert Park
CloverdaleSanta RosaWindsorPetalumaSonomaSebastopolHealdsburg
County Avg.
PG. 11SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
INCOME & SPENDING
TOTAL TAXABLE SALESIn 2016, the last year with available data, Rohnert Park businesses recorded $626.9 million in total taxable sales. Taxable sales are a good indicator of aggregate economic health because it directly speaks to the success of local businesses, and indirectly speaks to the purchasing power of residents. Total taxable sales generally correlate with population, with the largest cities taking in the most sales; but examining city sales per capita can give insight into how Rohnert Park compares on individual output. The city ranks seventh for sales per capita, at $14,433. This figure is lower than the county average ($17,682). Healdsburg captures the highest sales per capita at $32,515, while Cloverdale captures the lowest value at $7,635 (although it saw the most growth in total sales from 2015-2016, at 6.3%).
CONSUMER SPENDINGRohnert Park residents spend their income across a variety of major spending categories. In aggregate, the top five spending categories in 2017 were Housing (31.3%), Food (12.2%), Transportation (11.7%), Healthcare (7.7%), and Recreation (4.4%). Rohnert Park’s consumer spending was nearly aligned with county averages, with some slight deviations: Rohnert Park residents spend more on Housing and Food by 0.3% and less on Healthcare by 0.3%.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:Source:
Population by Race and EthnicityRohnert Park, 2010, 2017, & 2022
0%
20%
40%
60%
80%
100%2022
2017
2010
PacificIslander
NativeAmerican
BlackAsianMultiracialSome OtherRace
Latino/Hispanic Origin
White
ESRI (www.bao.arcgis.com) Source:Source:
Households by IncomePercentage of Households, 2017
0%
5%
10%
15%
20%
$200K+$150K-$200K$100K-$150K$75K-$100K$50K-$75K$35K-$50K$25K-$35K$15K-$25K<$15K
ESRI (www.bao.arcgis.com) Source:Source:
Age DistributionPercentage of Population, 2017
0%
5%
10%
15%
20%Sonoma County
Rohnert Park
85 +75 - 8465 - 7455 - 6445 - 5435 - 4425 - 3415 - 2410 - 145 - 90 - 4
Sonoma County
Rohnert Park
ESRI (www.bao.arcgis.com) Source:Source:
Top 10 Consumer Spending CategoriesRohnert Park, Percent of Total Spending, 2017
0%
5%
10%
15%
20%
25%
30%
35%
EducationHomeOperations
HomeFurnishings
TravelApparelRecreationHealthcareTransportationFoodHousing
Bay Area Real Estate Information Services (www.bareis.com)
Source:Source:
Median Home Sales Price2017
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Cotati/Rohnert Park
CloverdaleSanta RosaWindsorPetalumaSonomaSebastopolHealdsburg
County Avg.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 12SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
HOUSING
MEDIAN HOME SALES PRICEThe 2017 median home sales price was $479,500 in Cotati/Rohert Park (data is combined for the two due to their proximity), comparing lower than the county median of $576,000. This price marks a resurgence since pre-recession prices, almost surpassing the pre-recessionary record median price of $515,000 in 2005. Cotati/Rohnert Park ranks as most affordable of the county’s nine incorporated cities for highest median home sales price, with Healdsburg ranking most expensive at $804,000. Cotati/Rohnert Park’s median home sales price rose by $33,750 from 2016 to 2017, the fifth-highest single-year increase in value in terms of dollar amount and the fourth-highest in terms of percent change (7.6%).
Looking at the past five years, Cotati/Rohnert Park median home sales prices rose 87%, the second-highest among comparable cities during this time. 2012-2017 median home prices rose the most in Cloverdale at 104%, while the city of Sonoma saw least growth at 61%.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:Source:
Population by Race and EthnicityRohnert Park, 2010, 2017, & 2022
0%
20%
40%
60%
80%
100%2022
2017
2010
PacificIslander
NativeAmerican
BlackAsianMultiracialSome OtherRace
Latino/Hispanic Origin
White
ESRI (www.bao.arcgis.com) Source:Source:
Households by IncomePercentage of Households, 2017
0%
5%
10%
15%
20%
$200K+$150K-$200K$100K-$150K$75K-$100K$50K-$75K$35K-$50K$25K-$35K$15K-$25K<$15K
ESRI (www.bao.arcgis.com) Source:Source:
Age DistributionPercentage of Population, 2017
0%
5%
10%
15%
20%Sonoma County
Rohnert Park
85 +75 - 8465 - 7455 - 6445 - 5435 - 4425 - 3415 - 2410 - 145 - 90 - 4
Sonoma County
Rohnert Park
ESRI (www.bao.arcgis.com) Source:Source:
Top 10 Consumer Spending CategoriesRohnert Park, Percent of Total Spending, 2017
0%
5%
10%
15%
20%
25%
30%
35%
EducationHomeOperations
HomeFurnishings
TravelApparelRecreationHealthcareTransportationFoodHousing
Bay Area Real Estate Information Services (www.bareis.com)
Source:Source:
Median Home Sales Price2017
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Cotati/Rohnert Park
CloverdaleSanta RosaWindsorPetalumaSonomaSebastopolHealdsburg
County Avg.
PG. 13SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
HOUSING
DAYS ON MARKETIn 2017, homes in Cotati/Rohnert Park’s were on the market for an average of 44 days, comparing first of nine for hottest real estate activity. Healdsburg experienced the coldest real estate activity at 89 days, while the countywide average was 59 days. 10% of the 5,514 homes sold in Sonoma County were in Cotati/Rohnert Park.
HOUSING VACANCY RATESHomeowner and rental vacancy rates measure the number of homes which are actively on the market to rent or buy, but which are still not bought/rented. Vacancy rates are good measures of how tight the housing market is, because it indicates how much demand exists for housing. A value below the U.S. vacancy rate indicates that demand for housing is greater than supply. Rohnert Park’s homeowner vacancy rate was 0.5% in 2016, the latest available data. This compares lower than the county (1.1%), state (1.3%), and national (1.8%) homeowner vacancy rates. Rohnert Park’s rental vacancy rate was 2.7%, again lower than the county (3.3%), state (3.8%), and nation (6.2%).
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 14SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
EDUCATION
WORKFORCE EDUCATIONIn Rohnert Park, 88.9% of adult residents (age 25+) possess at least a high school diploma, comparing higher than the county (87.3%), state (82%), and nation (87.0%). 25.7% possess at least a bachelor’s degree, comparing lower than the county (33.1%), the state (32.0%), and the nation (30.3%). 6.9% of adult residents possess advanced degrees. Against comparable cities, Rohnert Park ranks sixth, eighth, and ninth on educational attainment for High School Graduate, Bachelor’s Degree, and Advanced Degree respectively. 11.1% of adult residents did not graduate high school, with 4.2% having less than a 9th grade education.
SAT SCORESSAT scores are one of many measures of student success and college/career readiness. The SAT is comprised of three sections—reading, math, and writing—and has a maximum composite score of 2400. The SAT composite scores for 2015-2016 (the latest available) show that Cotati/Rohnert Park students scored 1563, ranking second among comparable cities. Cotati/Rohnert Park’s SAT scores have been volatile recently, but the city’s three-year average is 1568, comparable with the county’s average (1571) and above the state’s (1472).
For a list of schools located in each district, visit http://www.scoe.org/pub/htdocs/finddistrict. html.
ENGLISH LEARNERSThe California Department of Education defines an “English Learner” as a student for whom English is not the spoken language at home and who has been assessed to lack a sufficient level English comprehension. Sonoma County schools allocate resources to support English Learners in becoming proficient. Cotati/Rohnert Park’s schools have the sixth-highest percentage of English Learners at 18.1%, below the county (22.3%) and the state (21.4%) averages. Sonoma has the highest percentage of English learners at 31.5%, and Sebastopol has the lowest at 6.3%.
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
ESRI (www.bao.arcgis.com) Source:
Total PopulationRohnert Park
35,000
38,000
41,000
44,000
47,000
50,000
202220172010
ESRI (www.bao.arcgis.com)Source:
Current and Projected Age DistributionRohnert Park, 2010, 2017 & 2022
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%2022
2017
2010
65+Elderly
55-64Late Career
25-54Mid Career
15-24Early Career
0-14Youth
ESRI (www.bao.arcgis.com)Source:
Employed Population 16+ by IndustryRohnert Park, 2017
Information
Agriculture/Mining
Wholesale Trade
Transportation/Utilities
Public Administration
Construction
Finance, Insurance,and Real Estate
Manufacturing
Retail Trade
Services
50%
16%
7%
6%
6%
5%5%
3%2%2%
ESRI (www.bao.arcgis.com)Source:
Total Business Establishments2017
0 2000 4000 6000 8000
Cloverdale
Cotati
Sebastopol
Windsor
Healdsburg
Sonoma
Rohnert Park
Petaluma
Santa Rosa
ESRI (www.bao.arcgis.com)Source:
Median Age in Years2017 & 2022
30 35 40 45 50 55
Rohnert Park
Cotati
Windsor
Santa Rosa
Sonoma County
Petaluma
Cloverdale
Healdsburg
Sebastopol
Sonoma
ESRI, U.S. Census BureauSource:
2010-2017 Population GrowthPercent Increase
0% 3% 6% 9% 12% 15%
Sebastopol
Petaluma
Rohnert Park
Cotati
Sonoma County
Healdsburg
Windsor
Santa Rosa
Sonoma
Cloverdale
Keegan & Coppin Company, Inc. (www.keegancoppin.com)
Source:
Commercial Property Vacancy Rates Rohnert Park, 2007-2017
0%
10%
20%
30%
40%
50%
60%
'17'16'15'14'13'12'11'10'09'08'07
Retail Industrial O�ce
ESRI (www.bao.arcgis.com)Source:
Median Household Income2017 & 2022
$50,000 $60,000 $70,000 $80,000 $90,000 $100,000
Cloverdale
Rohnert Park
Santa Rosa
Cotati
Healdsburg
Sonoma County
Sebastopol
Sonoma
Petaluma
Windsor
ESRI (www.bao.arcgis.com)Source:
Median Household IncomePercentage Growth, 2017-2022
0% 3% 6% 9% 12% 15%
Rohnert Park
Cloverdale
Windsor
Petaluma
Santa Rosa
Cotati
Sonoma
Sonoma County
Healdsburg
Sebastopol
California Employment Development Department (www.edd.ca.gov)
Source:
Unemployment Rate2017
0% 1% 2% 3% 4% 5%CaliforniaCotatiSanta RosaRohnert ParkSonoma CountySonomaHealdsburgWindsorCloverdaleSebastopolPetaluma
California Employment Development Department, U.S. Census Bureau
Source:
Employed PopulationPercent, 2017
40% 45% 50% 55% 60%SonomaCloverdaleCaliforniaHealdsburgSanta RosaWindsorSonoma CountyRohnert ParkPetalumaCotatiSebastopol
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesRohnert Park, Millions of Dollars, 1997-2016
$400
$450
$500
$550
$600
$650
$700
$750
'16'14'12'10'08'06'04'02'00'98
California Board of Equalization (www.boe.ca.gov)
Source:
Total Taxable SalesPer Capita, 2017
0 $10,000 $20,000 $30,000
Cloverdale
Windsor
Rohnert Park
Sonoma County
Santa Rosa
Petaluma
Sebastopol
Cotati
Sonoma
Healdsburg
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PriceCotati/Rohnert Park, 1999-2017
$150,000
$250,000
$350,000
$450,000
$550,000
'17'15'13'11'09'07'05'03'01'99
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Median Home Sales PricePercentage Growth, 2012-2017
50% 60% 70% 80% 90% 100% 110%
Sonoma
Sebastopol
Windsor
Sonoma County
Petaluma
Healdsburg
Santa Rosa
Cotati/Rohnert Park
Cloverdale
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Average Days on Market2017
0 20 40 60 80 100
Healdsburg
Sonoma
Sebastopol
Sonoma County
Petaluma
Cloverdale
Santa Rosa
Windsor
Cotati/Rohnert Park
Bay Area Real Estate Information Services (www.bareis.com)
Source:
Homes Sold in Sonoma CountyPercentage, 2017
Cloverdale
Healdsburg
Sebastopol
Windsor
Sonoma
Cotati/Rohnert Park
Petaluma
Santa Rosa
38%
12%10%
9%
6%
5%4%
3%
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesPercent, 2016
0%
2%
4%
6%
8%Rental
Homeowner
UnitedStates
CaliforniaSonomaCounty
RohnertPark
U.S. Census Bureau (www.census.gov) Source:
Homeowner and Rental Vacancy RatesRohnert Park, 2010-2016
0%
1%
2%
3%
4%
5%
6%Rental
Homeowner
2016201520142013201220112010
ESRI (www.bao.arcgis.com)Source:
Education of WorkforceRohnert Park, Percent, 2017
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%United States
California
Sonoma County
Rohnert Park
AdvancedDegree
At LeastBachelor's
At LeastHigh School
Less thanHigh School
California Department of Education (www.cde.ca.gov)
Source:
SAT Composite ScoresThree-Year Average, 2013-2016
1300 1350 1400 1450 1500 1550 1600
Cloverdale
California
Sonoma
Healdsburg
Windsor
Cotati/Rohnert Park
Sonoma County
Santa Rosa
Sebastopol
Petaluma
California Department of Education (www.cde.ca.gov)
Source:
English LearnersPercent of Total Students, 2017
0% 5% 10% 15% 20% 25% 30% 35%
Sebastopol
Petaluma
Cotati/Rohnert Park
Windsor
California
Sonoma County
Santa Rosa
Healdsburg
Cloverdale
Sonoma
PG. 15SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
CITY DATA SNAPSHOT
Cloverdale
Cotati
Healdsburg
Petaluma
Rohnert Park
Santa Rosa
Sebastopol
City of Sonoma
Windsor
SonomaCounty
TotalPopulation
UnemploymentRate
MedianHousehold
Income
Median HomeSales Price
Total TaxableSales
Three-YearAverage SATComposite
Scores
9,149 2.9% $56,727 $525,000 $69.9 million 1423
7,586 4.6%
11,992
60,738
43,435
177,684
7,709
11,405
27,934
509,142
3.0%
2.7%
3.6%
3.9%
2.9%
3.1%
3.0%
3.4%
$62,712
$63,224
$79,129
$60,135
$60,972
$67,925
$71,323
$82,763
$66,783
$479,500
$804,000
$667,750
$479,500
$529,900
$800,000
$670,000
$579,888
$576,000
$177.7 million
$389.1 million
$1.14 billion
$626.9 million
$3.21 billion
$157.6 million
$272.8 million
$364.8 million
$9.0 billion
1568
1526
1588
1568
1577
1582
1483
1530
1571
PG. 16SONOMAEDB.ORG
2018 ROHNERT PARK CITY PROFILE REPORT
SOURCES & ACKNOWLEDGMENTS
NOTE ON DATA SOURCESThe 2018 Rohnert Park City Profile and Projections Report is a brief summary on various demographic, economic, and social aspects of the city. This report is meant to act as a spot-in-time profile to reflect conditions in the city in a given year. The Sonoma County Economic Development Board’s (EDB) research is developed from information available from outside sources and public information as well as previously published material. The 2018 Rohnert Park City Profile and Projections Report offers partial or composite representations of raw data and cites’ respective source datasets. For more information, please see the listed sources or contact the EDB.
All efforts have been made to ensure the accuracy of all data contained within this report, but does not guarantee its completeness. Use of data from an outside source does not represent an endorsement of any product or service by the EDB, its members, or affiliates.
The 2018 Rohnert Park City Profile and Projections Report was developed from national and local data sources. Population projections are based on the 2010 Census and the 2016 American Community Survey, and do not reflect recent efforts that Rohnert Park has taken to dramatically increase its planned housing construction. By 2022, the city plans to add at least 2,054 housing units, which will positively impact population and housing affordability. Interested readers are encouraged to contact data source agencies or organizations for further research. Readers are also invited to suggest topics for future reports by contacting the EDB.
This report was prepared by Craig Dermody. Please direct any questions, comments, or suggestions to (707) 565-7170 or [email protected].
ACKNOWLEDGMENTSThis report would not be possible without the input and collaboration of the City of Rohnert Park and the Rohnert Park Chamber of Commerce.
DATA SOURCESBay Area Real Estate Information Services
California Board of Equalization
California Department of Education
California Employment Development Department
Emsi
Esri
Keegan & Coppin, Inc.
U.S. Census
U.S. Census 2016 American Community Survey
707 - 565 - 7170
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