rodrigo capella smvp_2010[1]
DESCRIPTION
Palestra do Rodrigo Cappela no Social Media Vale do Paraíba 2010. Os direitos autorais da palestra são totalmente do autor, sendo este apenas um espaço de divulgação do material cedido pelo autor.TRANSCRIPT
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Pirâmide
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Papiro
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Palavra
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Percepção
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Postura
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= 5 Ps
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Social Media e PR
Rodrigo Capella@rodrigo_capella
http://[email protected]
SMVP - Social Media Vale do Paraíba
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Engagement
Compro
mis
so
Noivado
Ob
rigação
Ocu
paçã
oConvite
Promessa
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Brian Solis
“Brands need to be
likeable, engaged and
not just transparent”.
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Michael Herman
“This profession is not about
communication.It's about
human beings”
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O novo tripé do comunicador
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Novo tripé do jornalismo
• Escolha adequada dos canais;
• Utilização das ferramentas possíveis;
• Análise Precisa;
• Foco.
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... é preciso conhecer a Era Digital
Para se relacionar neste contexto...
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É preciso também fazer mágica!
Clique na imagem para ver o vídeo
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Resumindo a Era Digital
• Agilidade;
• Conhecimento Amplo;
• Consultor de Comunicação;
• Estrategista;
• Imersão;
• Conteúdo;
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Contato com a mídia, na Era Digital
• Mudou o formato;
• Conteúdo permanece igual;
• Fim dos Disparo!
• Fim do Release!
• A Era da Palavra!
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Contato com a mídia, na Era Digital
• Exclusividade abalada; • Entender as propostas; • Ter certeza! • Produzir vídeo-release, podcasts, blogs;• Elaborar Display Text• MSN, SMS, ISMS• Equilibrar-se entre o 1.0 e o 2.0.
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Display Text
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O protagonista: vídeo-release
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Vídeo-release 01: BMW
Clique na imagem para ver o vídeo
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Vídeo-release 02: Glow
Perfume Glow
Jennifer Lopez = mulher latina
ROI = E!, Extra e VH1. Bingo!
Clique aqui para assistir ao vídeo
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Vídeo-release 03: Pontiac G8
Lançamento contou com um vídeo-release,
protagonizado pelo rapper 50 Cent.
Destaque a ação = mostrar pintura
Personalizada
Clique aqui para assistir ao vídeo
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O que vai se consolidar?
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Exemplo 01
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Exemplo 02
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Dica: para blog, site e portal
Use SEMPRE o Google Trends
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Outra Dica
Use também o Google Adwords
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O que vai se
consolidar também?
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A evolução em 03 fases
• Vídeo-release
• Social Media Vídeo Release (SMVR)
• Interactive News Releases (INR)
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Mensagem Final
The online media
(Clique para assistir ao vídeo)
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Auxiliar - Organizar – Avaliar – Aconselhar - Concordar