THE AGENCY ///• Full service media agency: research, strategy and planning, activation and analytics

• Founded in 2002

• Headquartered in NYC

• $275 million in billings across all media channels

• Independent and privately held

LEADERSHIP ///Greg Messerle President

Christine Gilbertie Partner & Managing Director

Nathan Perez SVP, Communications Strategy

GENERATING POSITIVE OUTCOMES ///Whether driving retail sales, lead generation, or consumer awareness, every media recommendation is tethered back to improving business performance.

MEDIA AGNOSTIC, RESULTS FOCUSED ///Equally proficient in both traditional and digital media, using results from one to fuel the other.

ACCOUNTABLE AND TRANSPARENT ///Offering strategic insights and tactical guidance based upon analytics and key learnings to continually optimize KPIs. Our clients enjoy full media and financial transparency.

PEOPLE ///Our 55 Generators are skilled at translating business objectives into actionable communication plans, with expertise in research, planning, buying, and analytics. The agency’s principals are actively involved in day-to-day account management, contributing insights from their many years of experience and ensuring the highest level of agency service.

MEDIA ///SEM Mobile Programmatic Video Display OOH

Social Radio eCommerce Print In-App TV / Advanced TV

NEW BUSINESS CONTACT ///Edward Rosenthal, Vice PresidentT: 212.849.8031 M: 516.459.6813 ed@generatormedia.com

“Generator’s strategic thinking, data-driven practice, and attention to detail maximize the impact of our ad budgets across all media: TV, display, paid search and everything in between. They reach even our toughest targets.”

Cole Reinhardt Digital Marketing Director Kampgrounds of America (KOA)

“Generator’s ability to translate complex marketing and enrollment goals into practical, innovative solutions that drive results and inform future business decisions goes beyond the definition of a media agency.”

Rodrigo Campos Director, Media/Digital Strategy NYU

BUSINESS SECTORS ///Generator has guided media investments for clients across virtually every business category and our experience runs especially deep within these sectors:

OTC Healthcare Consumer Goods Packaged Foods Nonprofits Financial Services Higher Education Beverage Alcohol

SYNAPSE: BUSINESS INTELLIGENCE PLATFORM ///Our analytics and reporting platform delivers weekly actionable intelligence for making efficient ROI enhancements quickly and with confidence.

Synapse aggregates a wide variety of real-time data; campaign metrics, in-store and online sales, social media, even outside feeds such as weather APIs, and more. The information is formatted and loaded into our secure data warehouse powered by Amazon RedShift and converted into interactive client dashboards, enabling us to continuously optimize TV and digital activity in flight.

CULTURE ///As an independent, mid-size agency, we take pride in moving quickly but wisely. We embrace a highly collaborative philosophy with clients, agency partners, and each other. Our staffers thrive in an environment which promotes an entrepreneurial spirit and collegial atmosphere. New clients have commented that we appear to enjoy working together, and they’re right.

SELECTED CLIENTS ///

generatormedia.com info@generatormedia.com

212.279.1474

353 Lexington Avenue 11th Floor New York, NY 10016

Real-Time Data Pulls Secure and Cloud Based Custom Performance Dashboards