rod sox history 1997 rod sox history december 2010 1997
TRANSCRIPT
Rod Sox History
1997
Rod Sox History
December2010
1997
Rod Sox History
1997
May2013
December2010
Rod Sox History
1997
May2013
December2010
Rod Sox History
1997
May2013
October2013
Product Improvement/
Marketing Phase
December2010
What are Rod Sox?
Durable, Mesh Fishing Rod Protectors & Organizers
Prevent hang-ups and snags to minimize wasted time and
MAXIMIZE fishing time!
What are Rod Sox?
Avoid Costly Accidents To Rod Tips And Guides
What are Rod Sox?
Competition
Bass Pro Shops Rod Socks
McCoy Rod Shield
Rod GloveMade in Canada – 6 Models – 17 Colors
Competition
Stick JacketGrommet/Tag – 3 Models – 9 colors
Highest Density – Breathable – UV & Mildew Resistant
Mesh Density
Storage Options – Branding Opportunities
Durable, Rubber Tag
Improves Durability – Protective Barrier – Branding
Rubber-type “Mouth”
Most Options On The Market – Perfect Fit For Every Rod
Multiple Models
Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing
Target Market Breakdown
33.1 Million Total Anglers
554 Million Days Fished
Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing
Target Market Breakdown
Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing; Southwick Associates, 2011
Target Market Breakdown
Fishing Expenditures
Total$41.2 Billion
Equipment$15.5 Billion
Rods, Reels, & Tackle$6.1 Billion
Revenue Streams
Wholesale
Revenue Streams
Wholesale
Revenue Streams
Retail
Tournament Trail Sponsorships
Marketing Strategy
Pro Staff
Justin Rackley Tom Redington
Marketing Strategy
2014 Goals
40 Dealers
Line of Credit
Launch Crappie Series
Expand Sources
Long Term Goals
Most recognizable and preferred rod protection brand in North America and
selected international markets.
Long Term Goals
Most recognizable and preferred rod protection brand in North America and
selected international markets.
Market Leader in fishing rod protection sleeves
Long Term Goals
Most recognizable and preferred rod protection brand in North America and
selected international markets.
Market Leader in fishing rod protection sleeves
Improve and Expand Product Lines
Crappie Rods Fly Rods
Other Equip.
Year In Review
January ECAB
Year In Review
January ECAB
Year In Review
February ECAB
January ECAB
Year In Review
February ECAB
eWeek
January ECAB
Year In Review
February ECAB
eWeek
Q1 to Q2 Sales (3.3 -21.4)
Entrepreneurship
Entrepreneur – person who discovers potential profit
opportunities