rockstart answers eindhoven

Got questions?We’ve got answers.

10/10/2013

ROCKSTARTANSWERS

EINDHOVEN

2 ROCKSTART ANSWERS EINDHOVEN

THANK YOUFOR

JOINING USTODAY.

ROCKSTART ANSWERS EINDHOVEN 3

8:00 – 8:30 Walk-in with breakfast8:30 – 9:30 Startup presentations

9:30 – 10:30 Feedback

Presentations by:

PROGRAM

Izooble Ton van de Ven

www.izooble.com

Carmera

Raymond van Onzenoortwww.carmera.eu

One Penny Yuchen Zhang

www.onepenny.com

Spinnov:Play Like Messi

Chris Heger www.spinnov.com

Swaip Detlef La Grand www.swaip.me


‘Two years ago, when attending a big conference for entrepreneurs, I was sitting

in the audience, listening to a keynote. Everybody around me was working on their

mobile devices. That didn’t make sense to me. I thought it was a wasted opportunity

to actually do something. To use our knowledge, make new connections. I missed any form of action. That’s when I got the idea

for Rockstart Answers.’

Rockstart Answers is important for startups, and for other organizations in the startup space. So thanks for coming, and enjoy!

- Gregor Noltes,Rockstart

To the second Rockstart Answers Eindhoven edition.

WELCOME


“At KPMG we are always searching for

innovations, we believe that those innovations

come from startups and fast-growers.

That’s why we partner with different organisa-tions and Rockstart is our absolute favourite.”

“I came here for the energy and inspiration,and hopefully I can help somebody else. I work

with hi-tech innovations all day, now I want to see

if we’re heading in the right direction.”

- Jelle van ZelmKPMG,

Innovation Team

- Thomas de BresserService Marketing Manager, Philips


“There are no badanswers today.”


Pitch 1:

IZOOBLE

Ton van de Ven www.izooble.com

“Imagine search results based on

your social network.”


IZOOBLE


Pitch 2:

SWAIP “Aggregate your

social content intoone personal e-zine.”

Detlef La Grand www.swaip.me


TAKE A PENNY

LAUNCH A START-UP

Pitch 3:

ONE PENNY “Develop your

early-stage business ideaby collecting knowledge from your community.”

Yuchen Zhang www.onepenny.com


LAUNCH A START-UP


LAUNCH A START-UP

TAKE A PENNY


LAUNCH A START-UP


Pitch 4:

CARMERA “After the meteorite

in Russia, the demand for dashcams went through the roof.”

Raymond van Onzenoortwww.carmera.eu


CARMERA


BEARSON THE ROAD?


Pitch 5:

PLAY LIKE MESSI

“We asked ourselves,how do kids

become Messi?”

Chris Heger www.spinnov.com


FEEDBACK


What is the bestgo-to-market strategy?Before defining your go-to-market strategy, define your urgence. Clarify your pitch. Do not reinvent the wheel. Consider offering iZooble as an add-on to an existing network, app-market or webshop. If you decide to stay independent, focus on a niche, and keep your product relevant in the by irrelevance intoxicated world wide web.

How to determine if my freemium model is the best?You need more users to get an answer to this question, Swaip. Provide all users with free premium features, to test their appetite and find out how much they will pay for it. Same here: focus on a niche for which your offer is super relevant. Avoid trying to reach everybody for a start.


What are otherrevenue channels?We advise One Penny to get sponsorships from organizations that support startups & entrepreneurship: government bodies, companies, schools. Offer corporate accounts to grow from pennies to pounds. Try to get ‘free hours’ from service providers like KPMG, which you sell (paid credits) as expert help to One Penny users. But here applies: grow your user base, before making assumptions that might not fly.

How do we solve the driver privacy problem? Good pitch, great product, Carmera. Is there really a privacy problem? Make sure you talk to the right people at your prospects. Provide a protocol with your product. Highlight the added value in safety and cost savings. Find partners who are ahead in “big brother”, Carmera will be a small next step, instead of a giant leap. Innovate, create solutions for manufacturers: safe cars, cheap insurances. Protect your stakeholders, drivers. Talk to them. Test your product and service with your target users. They will get used to it. And love you for it.


How do we get ‘Play Like Messi’ in every living room?Everybody loves Play Like Messi, BUT: have you already tested this game with your targets? Option 1: Co-develop with / sell the idea to EA. Option 2: do it yourself, together with a VC and an indie game developer. If you choose Option 2, go viral at the 2014 World Championship. Provide the entire Oranjelegioen with this game in Brazil, make an impact. Make sure you quickly register the intellectual property. If you can prove a health solution, involve governments and schools. You have a promising idea!


“I’ve already got three ideas for one of our own problems, even though I didn’t pitch.

There’s al lot of energy here. In fact, I think, as

an entrepeneur, you have to do this every month

to stay inspired!”

“Last time, Rockstart Answers Eindhoven

was already full, so this time I had to be there! I’m here to meet new people and it would

be nice if I could help someone. We have our

very own ‘Legal Startup Desk’, so this is very

inspiring to me.”

- Robèrt MolenaarWitlox Van den Boomen

- Carreen ShannonDeterink


Rockstart AnswersGregor Noltes

Josephine WoidtkeAna-Maria Calin

- www.rockstart.com+31 6 42 69 54 10

[email protected]

KPMG, Innovation TeamJelle van Zelm

Stef Pillen

Visuele NotulenDiederik Vrijhoef - Teamcaptain

Sabine Metz - FotografieHilmer Thijs (Studio Hands) - Magazine Design

Sjoerd Verbeek (Studio Hands) - Illustraties-

www.visuelenotulen.nl+31 6 30 07 76 75

[email protected]

COLOFON

ON 10/10/2013 YOU AND 38 OTHERS JOINED

ROCKSTARTANSWERSEINDHOVEN

IT WAS A FINE DAYWITH GOOD PEOPLEAND GREAT ENERGY.

THANK YOU.

rockstart answers eindhoven

Documents

messi chris heger

jelle van zelmkpmg

hitech innovations

euone penny yuchen zhang

startup presentations9

startup space

innovation team thomas

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