rocks water 2010 jan

12
...flowing spring water since the Gold rush days... Scott & Angie West Owners, West Properties, LLC Presenting… ROCKS Natural Idaho Spring Water

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Page 1: Rocks Water 2010 Jan

...flowing spring water

since the Gold rush

days...

Scott & Angie WestOwners, West Properties, LLC

Presenting…

ROCKS Natural Idaho Spring Water

Page 2: Rocks Water 2010 Jan

Bottled at the source of the spring in the mountains above Boise, Idaho – pristine, crisp and untouched

Available now in .5 liter (16.9 oz) , 1 liter, 1 gallon and 5 gallon

Our goal is to provide a distinctive, high quality spring water distributed to an emerging network

Our appeal is to :1) The knowledgeable consumer with extraordinary taste

that distinguishes the difference between our water and glorified tap water

2) The GREEN conscious who are aware of the fossil fuel it takes to get water that is shipped in from outside of the USA and who are looking for a unique water experience.

3) The HEALTH conscious with a fresh & NATURAL product which is minimally altered from it’s original pristine source.

We are a family run business:

WOMAN OWNEDDISABLED VETERANS

“HUB-Z” COUNTY

The Miner’s Story:As the story goes, two prospectors

were mining on our lodge property in 1903, when one hit the aquifer.

They say when he did; he was blown across the canyon!

About Us

Page 3: Rocks Water 2010 Jan

Production Capability Our current production capability is 8

pallets (8K bottles) per day with one shift; if we add a second shift, we could double it to 16 pallets (16K bottles) per day.

Our current spring flow is capable of

supporting production of 40 pallets (40.3K bottles) per day; however, new equipment that would support 80 bottles per minute would be required to produce them.

We have the water rights to more than

what our current spring flow is producing. Our future plans include expansion of our current facility to increase our capability of producing bottled water to over 200 pallets (200K bottles) per day.

We can meet your requirements:

Page 4: Rocks Water 2010 Jan

ProductsROCKS brand•. 5 Liter, 24 per case, 42 per pallet• 1 Liter, 12 per case, 42 per pallet• Other sizes available when quantities are guaranteed

Private Label brand•. 5 Liter, 24 per case, 42 per pallet• 1 Liter, 12 per case, 42 per pallet• Other sizes available when quantities are guaranteed

• Sports Caps available at small additional fee

Page 5: Rocks Water 2010 Jan

Products

One Gallon 4 per case

Popular in areas where there are campers, water problems and remote locations

New! 5 Gallon jugs in PET #1 plastic (that means no leaching)

Delivery available in some locations

Page 6: Rocks Water 2010 Jan

Products NEW!

Introducing the new Oxo-Biodigradable PET #1 plastic water bottles: Biodegrades in a fraction of the time - completely

10-20 years versus 500-1000 years Can also be recycled in normal recycle facilities along

with other #1 plastics Adds only about a .01 cents to each bottle –

makes a lot of “cents” and challenges the negative plastic water bottle image

Page 7: Rocks Water 2010 Jan

Products – Coming Soon!

ROCKS DiamondA line of elegant shaped bottlesFor special occasions and fine dining• Same water, different look• Biodegradable bottle in blue or green• Label is still in development• 2 sizes available:

• 750 ml (25.4 oz) shown• 341 ml (11.5 oz)

Page 8: Rocks Water 2010 Jan

Distribution Self Distribution with our delivery

truck to Southern Idaho or contract carrier

Sundance Distributing – subsidiary of Karcher Markets in Meridian Hayden Beverage Company – distribute primarily where beer and

wine are sold in Southern Idaho

Retail Locations Over 300 locations include Albertsons, Jacksons, Paul’s Market,

Ridley’s Market, Boise Co-Op, M & W Markets, State Liquor Stores and many other loyal

customers

Page 9: Rocks Water 2010 Jan

Marketing Strategy We have branded our water as a LOCAL water to be priced

below the category of National brands, but above store brands

Our marketing plan includes advertising to make our name known through TV and radio campaigns; sponsorships, area events and trade shows; strong presence in Idaho Preferred and Buy Idaho campaigns

New relationship with the talents of H & H Media in 2010 will take our advertising to new levels with strong brand recognition being the emphasis in the upcoming campaigns

Page 10: Rocks Water 2010 Jan

Public Relations - Donations We have donated over 18,000 bottles per year to

charitable organizations and sponsorships In 2010 our focus is on schools in the area. So

far, we have pledged over 75,000 this year to schools.•Focus of donation is on the under recognized Middle School Women’s Sports•Water can be used during practice and games, but also can be sold as a way of fundraising for uniforms and equipment

Page 11: Rocks Water 2010 Jan

Features

Page 12: Rocks Water 2010 Jan

Contact info ROCKS Water Offices

(208)343-3801 or 4311 FAX (208)343-4981

Scott West Cell (208) 284-3891 Email: [email protected]

Angie West Cell (208) 440-5843 Email: [email protected]

www.rockswater.netwww.rockswaterrocks.com