rocketing your rural business online - social media marketing for rural small business
DESCRIPTION
Social Media Marketing for Rural Business - Keynote Speech at the Connecting Rural Business Women conference in Beechworth Vic May 2013. Presentation covers facebook strategy, mobile apps for business, putting rural business online.TRANSCRIPT
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Rocket Your Rural Business Online
Keynote Presentation Connecting Rural Business Women
Conference Beechworth 6 May 2013
Leanne IsaacsonInspiring Growth 360
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Discover….
O The steps I took to put Currency Creek
Fine Fodder online and now have a
database of 980 people….
O How I created a Facebook fan page
and got 15,000 fans in less than 6
weeks….
O How Mobile Apps for Small Business
can put you ahead of your
competition…
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Milang
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My Early Steps
O Got first computer in 1991 – 20 meg hard
drive – dos operating system
O First email address in 1997 – undertook
Cert 3 in IT -- ONLINE – dial up
14,400kbps
O Internet in infancy – taught Internet to
Rural Communities in 2000
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My Online Journey
O Won Flexible Learning Leaders
Scholarship in 2004 ($30,000 scholarship
including OS)
O Began using WEBINARS
O In 2006 created Inspiring Growth to help
others
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Ramping it Up!
O In 2008 undertook Online Marketing
Workshop and became hooked!
O Created Currency Creek Fine Fodder
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Last 18 Months
O 2012 attended World Internet Summit
O Facebook – 20,282 fans
O Mobile Marketing – creating mobile apps
O Linked-in – 7007 connections
O Webinars
O Twitter – 1 account 45270 followers
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Current Times
O Working with Rich Waterman in London
coaching some of his clients in online
technology
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Case Study –Currency Creek Fine Fodder
O Decided on our Brand – Currency Creek Fine
Fodder
O Researched & registered a Domain Name (URL –
Universal Resource Locator) with keyword in title
www.lucernehayforsale.com.au
O Purchased hosting & set up a basic website using
their free templates
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Tracking & Measuring
O Set up a Google Analytics Account –
www.google.com.au – added code to webpages
O Saw how many visits I was getting to my website
so decided I had better improve it!
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Outsourcing & List BuildingO Outsourced - Posted website redesign project on
Elance www.elance.com
O Some graphics designed from Fiverr www.fiverr.com
O Had opt-in form put onto the site connected to an Autoresponder - www.aweber.com
O Google Adwords Advertising – PPC (pay per click). Set budget and maximum amount paid per click. To drive traffic to site.
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Video & Surveying
O Created video put on site as well as Youtube
Channel
O Have built a list of 975 subscribers – which are in
my Aweber autoresponder - I can email at any
time
O I created a survey using Survey Monkey
www.surveymonkey.com.au to gain more
information about subscribers.
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Future Plans
O Run Webinars with Horse Information
O Create Membership Site
O Regular emails to Subscriber list with a range of
horse information and products.
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Case Study Facebook –I Love My Horse Today
O Created Facebook Fan Page in Horse Niche
O Created initial posts
O Purchased Facebook advertising for fans –
targeted advertising costing 4 cent per click
O Purchased Photos from www.rf123.com
O Post between 3 & 5 times per day
O Ensure each post has a call to action
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Case Study Facebook –I Love My Horse Today
O View Facebook Fan Page
www.facebook.com/i.love.my.horse.today
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Mobile Apps for Small Business
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Mobile Industry
O The growth of the mobile industry is incredible
O In just over 3 years, over 20 billion apps have
been downloaded between iPhone and
Android devices.
iPhone sales
in millions
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Growing NumbersO Over 500,000,000 Android phones have been
activated
O Over 300,000,000 iPhones have been activated
O Android owns 47% of the U.S. smartphone market
O iPhone owns 29% of the U.S. smartphone market
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Why Mobile?
O FACT: Customers are using mobile to find
your competition.
O Source: Google "Understanding
Smartphone Users," 2011
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Mobile Searches on Valentine’s Day
O Google released data in February 2013 showing that:
O In the U.S., 62% of total searches for popular national chain restaurants on
Valentine‟s Day occurred on high end mobile devices or tablets.
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Mobile Business App Industry is Headed for $50 Billion
O A New Report from Strategy Analyticsshows 200 million mobile workers will be using mobile business apps in 2013.
O Predicts that the revenue associated with these mobile business apps will increase from $25 billion in 2012 to almost $50 billion by the end of 2017.
O Article on Mashablehttp://mashable.com/2013/01/15/mobile-business-apps-worth/
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Embrace the Technology
O The growth of mobile is great for small
businesses but they need to embrace the
technology and expand further.
O They need to develop QR codes, mobile
websites, and mobile apps for their
customers.
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Reasons Smalls Businesses Can't Ignore Mobile
Connect with Customers Anywhere
O Having a native mobile app or mobile
website allows a small business to
connect with customers at any time.
O Whenever customers want to interact with
your business, they can
O Fewer barriers there are to interaction, the
higher your sales will go
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Reasons Cont.
Drive Customers to the Store and Keep Them There
O 70% of people contact a business after a search on their mobile device
O If your business‟s mobile site appears among search results, and is easy to browse, chances are good that you‟ll be getting more store traffic and leads from it.
O If not, you may be somewhat invisible to customers that are out and about.
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Reasons Cont.
Avoid Lost Business and Get
Recommendations
O Bad mobile experiences are expensive to
small businesses.
O 57% of users won‟t recommend a business if
they don‟t like the business‟s mobile site.
O 66% won‟t return to the site if it gives them
trouble.
O 40% will ultimately head on to a competitor
site.
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Reasons Cont.
Grow Your Business
O Mobile search queries have grown by a
factor of five in the last two years.
O Small businesses that go mobile ahead of
others can expect to enjoy a share of new
business that is larger than their ordinary
market share.
O Mobile represents a huge new arena of
opportunity.
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Mobile is TAKING OVER
Mobile is projected
to overtake fixed
computer access to
the internet.
http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy-
pinterest-up-4000-amazon-up-30-android-top-smartphone-more/
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Australian SMB’s
Data from Sensis E-Business Report
2012
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Data from Sensis E-Business Report 2012
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Australian SMB’s
Data from Sensis E-Business Report 2012
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Android and Apple Dominating
O In March 2012 62.9% of new phone
acquisitions were Smartphones
O Google had a share of 58%, while
iPhones made up just over 26% of new
smartphones
O In Australia the proportion appears to be
more Apple than Android…
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InformationO App can display
O Information on services
O Restaurants menu (text or PDF)
O All locations visible in Maps
O One click calling
O Events and more…
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Links to social networksO Customers can link to your social media pages.
O Increase Facebook fans.
O Increase Twitter followers.
O Approximately 40% of
social media users
access their accounts
through mobile devices
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Loyalty CouponsO GPS coupons
O When at your location, customerscan „check in‟ and receive bonuses.
O QR code coupons
O Used to replace stamp cards.
O Increase customer loyalty!
28% of customers reported thatthey are “Extremely Likely” toincrease their visits to a businessif they have a loyalty reward cardfor them. (Total Research Corp & Custom Marketing Corp’s LoyaltyMonitor Study)
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Live UpdatingO Take full control over your apps content!
O App can update
O Display special events
O Specials of the week/day
O Loyalty coupons
O Image gallery
O Everything inside
O the app!
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Push NotificationsO Update your customers instantly
O Special offers, updates, happy hours.
O Push notifications break the barrier
between you and your customers.
O Included completely FREE.
O Compare to SMS
Otexting plans
on average cost
O~$200/month
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Many Other Great Features
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PricingO Professional app design & set up fee: $750
O Monthly hosting fee: $50/month
O UNLIMTED Push Notifications
O UNLIMITED App Downloads
O ~$50,000 Value – Seriously!
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What I have covered
O The steps I took to put Currency Creek Fine Fodder online…
O How I created a Facebook fan page and got 15,000 fans in less than 6 weeks….
O How Mobile Apps for Small Business can put you ahead of your competition…
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How I can Help You
O Book your FREE Strategy Session
O Rocketing Rural Business Online
4 week Ignition program
O Mobile App & Mobile Website Design
O Join Inspiring Growth 360 free
membership
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For Further Info…O Contact Me Anytime!
Mobile: 0408 698 519
O Email: [email protected]
O Connect on LinkedIn: leanneisaacson
O Connect on Facebook: leanne.isaacson.sa
O Connect on Skype: leanne.isaacson01
O Connect on Twitter: leanneisaacson
O Visit our website at: inspiringgrowth360.com