rock tops crowdfunder campaign
DESCRIPTION
RockTops helps food service brands make more revenue per transaction and create a greater convenience for their customers. RockTops trays create combos that can be handled with one hand. This frees a hand to carry more food. At RockTops, we’re dedicated to changing the way the world snacks. We will not rest until every man, woman and child has a third hand to better manage their snacks and snacking-related behavior. It’s an ambitious goal, no doubt. But working together, we can make the dream of a better snacking world a reality. Or maybe just keep nachos from spilling everywhere.TRANSCRIPT
RockTops helps food service brands make more revenue per transaction and create a greater convenience for their customers.
RockTops trays create combos that can be handled with one hand. This frees a hand to carry more food.
RockTops Gives People a Third Hand. The More People Can Carry, The More They Buy
Strong IP-Exclusive Offering
Results:$6.25 Per
Transaction without RockTops
$15.80 Per Transaction with RockTops by simply adopting the trays and posting combo menu signage
RockTops Provides a Full Program Including Menu Creation to Drive Combo Sales
RockTops 3-D Rendering and video animation is free to RockTops customers
Market Segment Review: Attendees
Three Major Target Market Segments (US)
Sports Venues: Four major professional sports NCAA Division 1 Football & Basketball:
207 million attendees annually
Amusement Parks: Four largest
341 million attendees annually
Movie Theaters:
Over 1.85 billion attendees annually
Opportunity- Over 250 million parts per year
Dippin’ Dots
They are a customer and National Reseller of RockTops in all core markets
Sales Strategy – Embedded Sales Force
• DD part of RockTops sales channel•Introducing RockTops to 1500-2000 venues in the sports, amusement park and theater space•Embedded relationships with venues/Foodservice Operators- (Sodexo/Aramark/Compass/Centerplate/Delaware North, etc.
RockTops Provides Sales Support
Airports
C-Store
QSR
Sales Strategy – Airports, C-Store, QSR
• Innovators with long term relationships•Sales Partnership•Licensing•Strategic Alliance•Desire to leverage their relationships to go deeper and wider in each account for increased revenue, brand equity and customer integration.
Paperboard ProductsBio- Compostable Fully Green
Seeking Key Partners
Custom Trays- Logo/Sponsor Friendly/ARThermoformingPaper Boat TraysBundlingRetail-Disposable & Dishwasher Safe
RockTops – Product Evolution
Airports
C-Store
QSR
More Hands, More Food, More FunMore Revenue Per Transaction
Google Model- Our Model
Consumer buys Internet from ISP- Example: Comcast
Using Google creates the value behind the Internet usage
Consumer recognizes the value of Google (which is free), and pays the ISP (Comcast). Google gets the brand equity, consumer top-of-mind, and goodwill. People forget about the ISP– They know Google.
Providing a better innovation/vessel system through food service providers creates the same dynamic for RockTops. Customer buys food, the convenience and value-add is in the tray, which the customer does not directly pay for. RockTops earns consumer goodwill and therefore brand equity.
Current Position
RockTops will be the primary driver of high transaction sales in the food service space
First quarter sales of 2014 are nearly double Year-End 2013 Sales- RockTops is growing
Now seeking partnerships that allow RockTops to go fully green with Bio-Compostable material
Identifying Exit Strategy
People Love RockTops
People Love RockTops