robustness of the attraction effect in consumer choice and its consequences for the firms
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A A A A
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A A A A
A A A A
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(A, B, C) (a, a, c) E(min(pA, pB)) E(pC)
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yoijm = upjm+upjm jm+upjm jm+ . . .
/
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0
20
40
60
80
Frequency
-40% -20% 0% 20% 40%Estimated penalty
3-menus
0
20
40
60
80
Frequency
-40% -20% 0% 20% 40%
6-menus
Random Naive Dominance
Dislike NCO Asym. Dom.
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-40%
-20%
0%
20%
40%
Pe
nalty
91011121314
Payoff in menus without comparable offers
3-menus
-40%
-20%
0%
20%
40%
Pe
nalty
91011121314
Payoff in menus without comparable offers
6-menus
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i
pi
= { , e}
v+ e v v
v v+ e v
v v v+ e
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j
i
v+ jpi
v+ j NCOi pi( + NCOi X)
NCOi = i
X >
X
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X= )
= %
X= %
=
%
X=
% = %
X=
%
= %
X=
%
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http://tinyurl.com/science-slam-jena -
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