robin horsfield
TRANSCRIPT
“No, Dad. We don’t need to go to the trade counter.”
What’s that coming over the hill?
Emergence of what will become a mainstream trend.
Generation Y’ers
• Change makers
• Multi channelists
• Natural conditioning to device initiated commerce
• Attitudinally incongruent
What will these traits be responsible for?
Mainstream trend
Importance placed on personal relationships – why?
• Better prices
• Accurate orders
• Deliveries on time
• Favours
• Social
Emerging trend
Conditioned use of technology...
• Speed and efficiency
• Productivity
• Cost control
• Supply chain management
VIDEO TO GO HERE
Mindsets and motivations
• Control and lack of trust
• Time management and customer centricity
And the suppliers...
• Aware of the speed of change?
• Sophistication of Generation Y’ers?
• Change of business model?
• Appetite to invest?
• Get ready
Resting my case
• Generational changes
• Check out emerging trends
• Don’t make assumptions
• Executional detail is king