Robin-Eve Jasper

President, NoMa Business Improvement District

Public-Private Partnership to Build a Metro Station in Washington DC

NoMa: North of Massachusetts Avenue

Assets before 2004

• Proximity to the US Capitol and

Union Station

• Swampoodle legacy

• On DC Metro’s “Red Line”

• Commuter rail

• Metro stop at Union Station

• 6 million square feet of

development

2

• Public-private partnership began

in 1998

• Station opened in 2004

• $120 M public/private investment

• 8,400 + daily ridership, increased

from 2,100 in 2005

• Fastest-growing ridership in the

system

NoMa –Gallaudet U Metro Station

3

• Large land tracts

• Public transit/highway

• C-3-C zoning; by right

• TDRs

• DC Growth

• “Hole in the donut”

Other Key Investment Drivers

4

$3 billion in private

investment

8 million square feet of mixed

use space

•5.5 million square feet of office

space

•350,000 square feet of retail space

•3,964 apartments (existing & under

construction)

•622 hotel rooms (existing & under

construction)

Development 2005 – 2013

5

• CareFirst Blue Cross/Blue Shield

• CNN

• Google

• Kaiser Permanente

• Mathematica Policy Research

• NeighborWorks

• NPR

• Sirius XM

• US Department of Justice

NoMa Tenants

6

Impact on DC Economic Growth

• 1996: $5 million in real estate tax

revenue to District government

• First half of 2014: roughly $45 million

in tax revenue to District

government

• New residents = income tax revenue

• New businesses = sales tax revenue

• Jobs - Jobs - Jobs

9

• NoMa – Gallaudet U. Metro

• Residential tax abatement

• Nonprofit tax abatement

• Harris Teeter incentive

• NoMa parks funding - $50

million

• NoMa parks foundation

BID Activities: Economic Development

10

BID Activities: Events

23

• 30+ free community events per

year

• 5,000 at first annual NoMa Beer

Fest

• 1,200+ at “Outlaw Hero” themed

NoMa Summer Screen

• Block by block trash pick-up

• Mar-May 2013: 175,378

pounds

• June-July 2013: 179,516

pounds

• On-street recycling program

• Neighborhood landscaping

BID Activities: Clean and Safe

12

• 3,901 subscribers to

bimonthly newsletter

• Social media

@NoMaBID

• Walking tours

• Fence and street pole

banners

BID Activities: Marketing

13

Robin-Eve Jasper

President, NoMa Business Improvement District

rjasper@nomabid.org